Red Rock Branding helps organizations improve community well-being by defining their identity and impact. Substance abuse costs society over $400 billion annually in healthcare and lost productivity. Red Rock uses social media, billboards, and events to connect with communities and influence behavior change, resulting in decreased alcohol, tobacco, and drug use among youth over time.

1. Red Rock Branding is well-known for empowering organizations to improve the well-being of our community,
by helping them know who they are, the difference they make and connecting them with those that matter.

2. every dollar invested in research
based prevention programs can save
$10 in treatment costs
Lost productivity and crime related costs in health care
THE COST OF SUBSTANCE ABUSE TO SOCIETY
$224
BILLION
ALCOHOL
$193
BILLION
TOBACCO
$193
BILLION
ILLICIT DRUGS
Source: CADCA- Cost Benefit Analysis of Drug Prevention 2014

3. community (growth)
Facebook
Twitter
Linkedin
Instagram
E-Mails
TOTAL
MEDIA 2012 2013
138
67
27
21
75
328
418
349
248
300
2109
3424
1044%
% Growth
Source: Red Rock Social Media Audience - Sprout Social
2014
654
549
523
550
4120
6396

4. community (impressions)
Billboard Impressions
Social Media Impressions
TOTALS
MEDIA 2012 2013
600K
156K
756K
1,740K
498K
2,238K
294 %
% Growth
Source: CBS Outdoor & Red Rock Social Media Audience - Sprout Social
2014
2,100K
675K
2,775K

5. results (behavior change)
64%
2009-2013
DECREASE IN
ALCOHOL USE
13% DECREASE IN
Marijuana USE
29%DECREASE IN
CIGARETTE USE
LIFETIME USE RATES 2009-2013
56
36
20
ALCOHOL
17 19
12
MARIJUANA CIGARETTES
9 12
6
USE % 2009 2011 2013
Source: Search Institute Survey, Profiles of Student Life:Attitudes and Behaviors 2009 & Milford Youth Survey 2013

6. 44 42
37 38
24
13
ALCOHOL
MILFORD
USE % 2009 2011 2013
ALCOHOL
STATE
30 dAY USE RATES 2009-2013 MILFORD VS. STATE
22 24 26
17 17
10
MARIJUANA
MILFORD
MARIJUANA
STATE
18 16 14 9 6 5
CIGARETTES
MILFORD
CIGARETTES
STATE
*Youth Risk Behavior Survey, State Department of Public Health
**Search Institute Survey, Profiles of Student Life: Attitudes and Behaviors, 2009
***VSAAC’s 2009 Survey: High School Students & VSAAC’s 2009 Survey: Middle School Students (modified)
****Milford Youth Survey, 2013 (the Milford Youth Survey was derived from the Connecticut Governor’s
Prevention Initiative for Youth survey and modified by several regional prevention coalitions across CT.)
results (behavior change)

7. events

8. billboards