This document provides guidance on using hashtags to promote brands and track discussions on social media. It explains that hashtags allow people to easily find discussions about specific topics and make it possible for brands to monitor how promotions are performing across social platforms. The document also recommends several tools like Sproutsocial, Twubs, Hootsuite, and Tweetdeck that can help manage hashtag usage and social media workflows more efficiently.

1. Zero to 50K

2. You don't find customers anymore, they find you

3. History of
Hashtags
Twitter transformed the
# symbol from the
humble pound sign to
hyperlinked verb
Today it serves as social
media shorthand for
message targeting and
optimization

4. Why Use a
Hashtag?
Hashtags make it
easier for people
to find and follow
discussions about
brands, events and
promotions.They
also let brands
track the
performance of
promotions
across social
media

5. Twitter blueprint

14. Best tools to ease the
workflow
Sproutsocial.com
twubs.com
Hootsuite
Tweetdeck