This document summarizes various marketing initiatives and opportunities for a company. It outlines goals of finding profitable customers, increasing customer retention and lifetime value. It then provides details on specific tactics run in the first half of the year, including results from Adwords, YouTube, social media, postcards and email campaigns. Finally it identifies opportunities to improve marketing through better use of email databases, joint branding, product content and integrated social media feeds.

1. Marketing Goal
Find secure/profitable
customers
Acquisition
Keep Customers
Penetration
LifetimeValue
Grow CustomerValue
Monetization
Brand/Customer EquityMarket Share
Targeted Marketing to Shift 3 Business Needles
1Wednesday, July 17, 13

2. Marketing Summary Web Site Numbers
2Wednesday, July 17, 13

3. Marketing Summary Web Site numbers
3Wednesday, July 17, 13

4. Marketing Summary Web Site numbers
4Wednesday, July 17, 13

5. Marketing Summary Yanmar Adwords
5Wednesday, July 17, 13

6. Marketing Summary Yanmar Adwords
6Wednesday, July 17, 13

7. Marketing Summary YouTube Channel
7Wednesday, July 17, 13

8. Marketing Summary Social Media Results
8Wednesday, July 17, 13

9. Marketing Summary Social Media Twitter
9Wednesday, July 17, 13

10. 10Wednesday, July 17, 13

11. Marketing Summary Social Media Messages
11Wednesday, July 17, 13

12. Marketing Summary Social Media Messages
12Wednesday, July 17, 13

13. Marketing Summary Social Media Messages
13Wednesday, July 17, 13

14. Marketing Summary Social Media Messages
14Wednesday, July 17, 13

15. Marketing Summary Social Media Messages
15Wednesday, July 17, 13

16. Marketing Summary Postcards x 2500
16Wednesday, July 17, 13

17. Marketing Summary Email
17Wednesday, July 17, 13

18. Marketing Summary Gator for a Weekend
18Wednesday, July 17, 13

19. Marketing Summary
19Wednesday, July 17, 13

20. Marketing Summary
Fathers Day
20Wednesday, July 17, 13

21. Marketing Summary Yanmar Postcard x 1661
21Wednesday, July 17, 13

22. Marketing Summary Email
22Wednesday, July 17, 13

23. Marketing Summary CEG Monthly
23Wednesday, July 17, 13

24. Marketing Summary Eastern Farm
24Wednesday, July 17, 13

25. Marketing Summary
Programs Timing Media Type Brand Cost
Co-op
Contribution
Net Cost
Yanmar Adwords Year round Google Yanmar 828 0 828
Deere Season Jan-March Postcard GH 591 0 591
Gator for a weekend Feb
Athena diner
Placemat
GH 489 0 489
Yanmar Postcard April Postcard Yanmar 1478 739 739
Yanmar CEG June Press Yanmar 145 72 72
Yanmar E. Farm
Guide
One off Press Yanmar 145 72 72
2491
Jan - June
25Wednesday, July 17, 13

26. Marketing Summary
Opportunities
• Email data base and campaigns
• Joint branding activities
• Site Content - product specific
• Integrate feeds from JD,Yanmar and
Stihl
26Wednesday, July 17, 13