On June 1, 2014, Milford will host a cycling event featuring multiple races at high speeds to support the Connecticut Cycling Advancement Program (CCAP), which trains young adults in cycling. The event aims to promote a healthy outdoor lifestyle and has various sponsorship opportunities targeting affluent demographics. Participants and sponsors can benefit from promotional visibility and community engagement through several advertising avenues.

1. 6.1.2014
Sunday

2. The streets of Milford will explode with
excitement as hundreds of cyclists race
around the Green at more than 35 MPH!
Choose between 5 different skill level races to
compete for prizes or cheer on the racers in the crowd.
Think Nascar meets tour de France!
!

3. This race will benefit the CCAP –
CT Cycling Advancement Program
The CT Cycling Advancement Program (CCAP) runs training programs for
young adults to give them the confidence, skills and technical abilities. We
believe that the success of these young athletes benefits not only the
regional cycling community, but also the collective community and helps
them become successful in every aspect of their life.
!
We hope that Our State's cycling initiative becomes a model for the rest of
the country and Connecticut becomes known for its natural beauty, its
healthy and active outdoor lifestyle, and its sports and business friendly
environment.
CTCyclingAdvancement.com
6.1.2014
Sunday

4. !
Connecticut Cycling Festival
September 20-21, 2013

5. Adolescents who bike are 48% less
likely to be overweight as adults

6. Demographic Highlights
Few sports can boast the demographic of the average Cyclist. Extremely focused and driven to succeed,
these affluent professionals not only embrace new technologies but have the purchasing power to obtain
them. The USA Cycling Organization reports that cycling membership has more than tripled in the past 10
years. Here are some of the latest Demographic Highlights. **Demographics provided by USACycling.org**

7. Sponsor opportunities
The Milford Green Mile offers unique sponsorship opportunities and the ideal platform to
promote your product and services to a highly desirable demographic. Integrated
marketing and promotional opportunities include:
• Location naming rights around race course
• Naming rights for specific race events
• Internet banner ad on the The Milford Green Mile website
• Inclusion in The Milford Green Mile advertising and presence on The Milford Green Mile
website and social media sites.
• Logo ID on award ceremony backdrop, stage banners, race course banners
• Agreed upon at-event promotional signage
• Public address advertising units throughout the event
• Collateral materials (CCAP cycling publications, local billboards event flyer, promo
cards, event guide etc.)
• Logo ID on t-shirts, jerseys, Promotional materials and samples in participants
registration bag
• Tabling at event to display and promote products/brand
• Company registration for individuals or a corporate team Database benefits
!
**Investment between $10,000 and $500 depending benefits/deliverables **

8. 6.1.2014
Sunday