Learn from the mistakes I've made running a web design and development agency. I've made plenty, so why not learn from mine and maybe avoid making the same ones yourself? This is a short and sweet deck of do's and dont's :)

1. LESSONS IN BUSINESS
If I knew then what I know now:
Ian @wilsonography
Partner & Creative Director at build/create
buildcreate.com

2. SOMETIMES I MAKE A LOT OF MISTAKES.
M Y L E A R N I N G S T Y L E I S “ T H E H A R D WAY ”

4. EARLY DAYS
C O M M O N P I T FA L L S

5. C O L I N P O W E L L
“There are no secrets to success. It is the result of
preparation, hard work, and learning from failure.

6. DO NOT
O V E R P R O M I S E
U N D E R P R I C E
O V E R D E L I V E R
D O I T A L O N E
H I R E T O O S O O N

7. DO
M A N A G E E X P E C TAT I O N S
B E C O N F I D E N T A B O U T Y O U R P R I C E
U N E X P E C T E D G O O D
G E T A M E N T O R / C O A C H
U S E C O N T R A C T O R S / H I R E W H E N I T H U RT S

8. INTERMEDIATE
M O R E M O N E Y M O R E P I T FA L L S

9. B . C . F O R B E S
“If you don't drive your business, you will be driven
out of business.

10. DO NOT
L E T Y O U R P R I C E S TA G N AT E
S E L L U N P R O F I TA B L E S E RV I C E S
O V E R C O M P L I C AT E
F E A R “ N O ”
L E T N E G AT I V E E N E R G Y R U L E Y O U

11. DO
S C A L E Y O U R P R I C E
S I M P L I F Y Y O U R S E RV I C E S
A S K “ Y E S ” Q U E S T I O N S
S TAY P O S I T I V E
D O N ’ T M A K E I T H A R D , M A K E I T E A S Y

12. ADVANCED
FA I L U R E : E V O LV E D

13. W I L L R O G E R S
“Even if you are on the right track, You’ll get run
over if you just sit there.

14. DO NOT
R E LY T O O M U C H O N O N E C L I E N T
D O E V E RY T H I N G Y O U R S E L F
L E T S A L E S S TA G N AT E
I G N O R E T H E N U M B E R S
A N S W E R E V E RY C A L L

15. DO
D I V E R S I F Y Y O U R I N C O M E
D E L E G AT E
S E L L
F O L L O W T H E N U M B E R S
VA L U E Y O U R T I M E

16. WHAT COMES AFTER SUCCESS?

17. IMPOSTER SYNDROME
B E C A U S E S O M E T I M E S E V E RY D AY J U S T F E E L S L I K E T H I S

18. N E I L G A I M A N
“The first problem of any kind of even limited
success is the unshakable conviction that you are
getting away with something, and that any
moment now they will discover you.

19. DO NOT
WA L L O W I N S E L F D O U B T
P U T Y O U R S E L F O N A P E D E S TA L
B E L I E V E I N L U C K
F O C U S O N Y O U R S E L F
C O M PA R E Y O U R S E L F T O O T H E R S

20. DO
R E A L I Z E I T ’ S J U S T I M P O S T E R S Y N D R O M E
R E M E M B E R Y O U ’ R E H U M A N
TA K E T H E C R E D I T Y O U ’ V E E A R N E D
P R O V I D E VA L U E ( W H AT I ’ M T RY I N G T O D O N O W )
R E S P E C T Y O U R O W N E X P E R I E N C E S

21. QUESTIONS?
P R E T T Y P L E A S E F E E L W E L C O M E T O R E A C H O U T A N Y T I M E :
@ W I L S O N O G R A P H Y
I A N @ B U I L D C R E AT E . C O M