The combination of a magazine advertisement and DVD digipak for a music video are effective because they maintain a consistent black and white ballet theme seen in the video. The ad uses an image of pointe shoes to highlight the dance theme, and the digipak features the same ballet pose from the end of the video to indicate it is about ballet. Feedback praised the black and white theme carried through all materials and noted the ad and digipak fit well together and adapted stylishly to the song.

1. How effective is the combination of your main product and ancillary texts (DVD Digipak, Magazine Advert)?By RoselaDoda

2. The combination between our magazine advert and digipak is very effective because we have kept the simple theme which is in our music video. Before watching the music video, the magazine advert shows the audience what the video will be like.

3. Links between our music video and digipak:We chose to have the same ballet position that is seen at the end of the video as one of our digipak covers to keep the theme of ballet so people knew what to expect from the video.

4. Links between our music video and magazine advert:The same image is used of the pointe shoes to highlight the dance theme within the song.

5. FeedbackFeedback 1: 'The black and White theme kept throughout the film was a nice touch; also the dancing shows that the video is simple but elegant'.Feedback 2: ‘The magazine advert is a very striking image and fits in well with the Digi Pak which has the black and white theme.’Feedback 3: ‘The digipak and advert is very stylish and adapts with the song'.