The combination of a magazine advertisement and DVD digipak for a music video are effective because they maintain a consistent black and white ballet theme seen in the video. The ad uses an image of pointe shoes to highlight the dance theme, and the digipak features the same ballet pose from the end of the video to indicate it is about ballet. Feedback praised the black and white theme carried through all materials and noted the ad and digipak fit well together and adapted stylishly to the song.