1. Evaluation question 2
How effective is the combination of your main product and the
ancillary texts (DVD digipak and the magazine advert)?

2. The combination of both the didgipak and the advert gives
off a very calm feel towards the artist and the song.
This is done through the colors that are used. For the
magazine advert it is done in sepia to create a calm
mood which is enhanced with Chris’s body language and
facial expression, the way he is leaning on the guitar
makes him seem “chilled” demonstrating key skills in
creating moods. This is also shown in the didgipak
through the use of black and white. This also creates a
romance mood as we have a picture of them dancing
and smiling. This is supported with the actual video, the
use of dancing represents this flowlyloving feel.