Role of marketing communication

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This document discusses marketing communication, the company voice of brands, and how the evolution of the marketing communication environment affects brand equity and sales. It also examines the effects on consumers and how companies can use marketing communication to inform consumers about brands, products, deals, discounts and company information.

Marketing

Means to INFORM
About
WHAT I SELL
……..company

MARKETING COMMUNICATION
Evolution
ENVIRONMENT
& Its

BRANDSCOMPANYPRODUCT
INFO
DEALS &
DISCOUNTS
BUDGETUSAGE

Digital Media Arts College | http://www.dmac.edu/ | It almost seems like a never-ending story with the political rhetoric crossing paths with media campaigns across the board. While humorous and campy political satire has revived shows such as SNL and Alec Baldwin’s career, people like Melissa McCarthy and Kate McKinnon are paving the way for the show’s brand to streamline once again. Even though jumping on the political bandwagon may be boosting the ratings with the 42-year-old show, there are plenty of other brands that beg to differ. For more information or how to get started at DMAC, visit our website at http://www.dmac.edu/ connect with us on social media at: https://www.facebook.com/dmacedu https://twitter.com/dmacedu https://plus.google.com/+DMACDigitalMediaArtsCollegeBocaRaton/posts

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