16-1 (what is the role of marketing communications)
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Firms use marketing communication to inform, persuade and remind consumers about products. Marketing communication represents the voice of the company and shows consumers how, when, where and why to use products. It helps build brand equity by increasing consumer awareness, familiarity, and loyalty which can create associations and shape brand image and personality. The goal is to close the gap between consumer knowledge and company objectives.
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Ch16 role of marketing communications
Marketing communications are how firms inform, persuade, and remind consumers about their products and brands. This includes branding, which creates brand equity through brand awareness, perceived quality, loyalty, identity, and associations. Strong marketing communications contribute to higher brand equity and increased sales.
What is the role of marketing communication?
Marketing communication plays four key roles: (1) it serves as the voice of the company to stimulate dialogue and lead to repeat purchases, (2) it contributes to building customer equity by establishing relationships and strengthening loyalty, (3) it contributes to brand equity by creating awareness and impressions that influence customer perceptions, and (4) it provides product information to educate customers on proper usage and build the brand and company identity to influence purchase decisions.
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Ch16 role of marketing communications
Marketing communications are how firms inform, persuade, and remind consumers about their products and brands. This includes branding, which creates brand equity through brand awareness, perceived quality, loyalty, identity, and associations. Strong marketing communications contribute to higher brand equity and increased sales.
What is the role of marketing communication?
Marketing communication plays four key roles: (1) it serves as the voice of the company to stimulate dialogue and lead to repeat purchases, (2) it contributes to building customer equity by establishing relationships and strengthening loyalty, (3) it contributes to brand equity by creating awareness and impressions that influence customer perceptions, and (4) it provides product information to educate customers on proper usage and build the brand and company identity to influence purchase decisions.
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Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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