Deploying a CRM solution in Latin America requires considering several regional realities and trends. The document discusses key differences between B2B and B2C markets in Latin America, as well as common roadblocks. An effective strategy considers eight areas: customers, products, channels, metrics, processes, organization, data, and technology. International CRM projects require specific focus on geography, processes and functionality, best practices, deployment options, customer segmentation, change management, users, and the global aspect of social media and social CRM. The presentation emphasizes the importance of strategy, considering international requirements, questioning "best practices", using collaboration tools, and adopting agile methods like Scrum.