The Evolution of Data Privacy: 3 things you didn’t knowSymantec
The European Union’s proposed General Data Protection Regulation (GDPR) has left even the most informed confused. This new regulation has been designed to update the current directive which was drafted in a time that was in technology terms, prehistoric. It’s time to evolve.
Protecting Corporate Information in the CloudSymantec
Keeping Your Data Safe: Protecting Corporate Information in the Cloud is an insights-driven thought leadership study conducted by WSJ. Custom Studios in collaboration with Symantec Corporation. The goal of this research is to better understand worldwide cloud adoption across leading organizations and the challenges associated with its use. This survey also explores attitudes toward security as well as the behaviors that can lead to potential data loss and security breaches.
An online survey was conducted from February to March 2015 among 360 global business and IT executives with 180 respondents from the United States, 60 from the United Kingdom, 60 from Germany and 60 from Japan. Of these, 15% are CEOs, presidents or owners; 14% are CIOs/CTOs/CSOs; 5% are other C-level executives; 13% are heads of business units or EVPs/VPs/directors; 23% are IT/security professionals; and 30% are managers or other business professionals (e.g., engineering, research and development, sales, legal and compliance, etc.).
Marketing data management | The new way to think about your dataLaurence
Organisations are at a place where opportunity beckons but, all too often, the gesture is obscured by the confusion that surrounds data compliance. Instead of seeing the benefits that can be found in the regulations, such as the General Data Protection Regulation (GDPR), that are being introduced, companies take a retracted view that turns inward, seeing only where these policies cause hindrance rather than the value they can add.
The Evolution of Data Privacy - A Symantec Information Security Perspective o...Symantec
The European Union’s proposed General Data Protection Regulation (GDPR) has left even the most informed confused. This new regulation is designed to update the current legislation which was drafted in a time that was in technology terms, prehistoric.
The Data Protection Directive, drafted back in 1995, harks back to a time when data processing was more about filing
cabinets than data rack enclosures. It’s time to evolve.
The Evolution of Data Privacy: 3 Things You Need To ConsiderSymantec
The European Union’s proposed General Data Protection Regulation (GDPR) has left even the most informed confused. This new regulation has been designed
to update the current directive which was drafted in a time that was in technology terms, prehistoric. It’s time to evolve.
The Evolution of Data Privacy: 3 things you didn’t knowSymantec
The European Union’s proposed General Data Protection Regulation (GDPR) has left even the most informed confused. This new regulation has been designed to update the current directive which was drafted in a time that was in technology terms, prehistoric. It’s time to evolve.
Protecting Corporate Information in the CloudSymantec
Keeping Your Data Safe: Protecting Corporate Information in the Cloud is an insights-driven thought leadership study conducted by WSJ. Custom Studios in collaboration with Symantec Corporation. The goal of this research is to better understand worldwide cloud adoption across leading organizations and the challenges associated with its use. This survey also explores attitudes toward security as well as the behaviors that can lead to potential data loss and security breaches.
An online survey was conducted from February to March 2015 among 360 global business and IT executives with 180 respondents from the United States, 60 from the United Kingdom, 60 from Germany and 60 from Japan. Of these, 15% are CEOs, presidents or owners; 14% are CIOs/CTOs/CSOs; 5% are other C-level executives; 13% are heads of business units or EVPs/VPs/directors; 23% are IT/security professionals; and 30% are managers or other business professionals (e.g., engineering, research and development, sales, legal and compliance, etc.).
Marketing data management | The new way to think about your dataLaurence
Organisations are at a place where opportunity beckons but, all too often, the gesture is obscured by the confusion that surrounds data compliance. Instead of seeing the benefits that can be found in the regulations, such as the General Data Protection Regulation (GDPR), that are being introduced, companies take a retracted view that turns inward, seeing only where these policies cause hindrance rather than the value they can add.
The Evolution of Data Privacy - A Symantec Information Security Perspective o...Symantec
The European Union’s proposed General Data Protection Regulation (GDPR) has left even the most informed confused. This new regulation is designed to update the current legislation which was drafted in a time that was in technology terms, prehistoric.
The Data Protection Directive, drafted back in 1995, harks back to a time when data processing was more about filing
cabinets than data rack enclosures. It’s time to evolve.
The Evolution of Data Privacy: 3 Things You Need To ConsiderSymantec
The European Union’s proposed General Data Protection Regulation (GDPR) has left even the most informed confused. This new regulation has been designed
to update the current directive which was drafted in a time that was in technology terms, prehistoric. It’s time to evolve.
In May 2018, the European Union’s General Data Protection Regulation (GDPR) will take effect. Companies that do not comply might be fined 20M or 4% of the annual global turnover whichever is greater. Despite the evident threat, GDPR is also a huge opportunity to rethink how your business works and to turn that threat into an opportunity. GRAKN.AI – a knowledge base – provides all you need to turn the centralized record of users that GDPR is asking companies to create and use it to provide value to your users. Adding them to the knowledge base as well as your content or product opens many new perspectives.
Data has emerged as one of the most important resources of today's world. However, there does not exist clear rules on how to make use of this resource. There are spillover effects and negative externalities in the form of privacy breaches while exploiting this resource. In such a situation, what should be the legal remedy?
The law should find a balance between the interests of the customers and the corporations. The customers want safety and privacy, whereas corporations want commercial use of data which risks the customer's interests.
This edition of The CEO Views brings to you “Top 10 GDPR Solution Providers 2020”. The list highlights some of the GDPR solution providers who offer the best in class in the technology landscape. The proposed list aspires to assist individuals and organizations to find the best companies that will help them accomplish their projects.
Our yearly INFOMAGAZINE features technical articles and covers the latest technology advancements, innovative projects, new products, service capabilities, business news and market developments covering all aspects of the IT protection, optimization and control.
In this issue we are FOCUSING ON GDPR COMPLIANCE, new technologies such us protection against cryptolocker, advanced threats, monitoring and optimization tools, cryptography trends and many more… all missing pieces of puzzle in user’s IT and idea to offer partners and costumers new technologies for successful planning.
What's Next - General Data Protection Regulation (GDPR) ChangesOgilvy Consulting
The General Data Protection Regulation is the biggest change to the law on data in years. This webinar features Vicky Brown, Deputy General Counsel at WPP, and Paul King, Head of Data at OgilvyOne discussing what it is, why it matters and what companies are doing.
An assessment of UK cyber resilience across the commercial sector. The report highlights information disclosure, as used by hackers to construct attack intelligence.
All product and company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
Cybersecurity Legal and Compliance Issues Business & IT Leaders Must Know -- ...Shawn Tuma
This presentation was delivered by Shawn E. Tuma, Cybersecurity and Data Privacy Attorney, to the Joint Meeting of ISACA and IIA North Texas on January 12, 2017.
This presentation was significantly updated from past presentations and included a discussion of the groundbreaking New York Department of Financial Services (NYDFS) Cybersecurity Requirements for Financial Services Companies.
The main points of this presentation are:
(1) Cybersecurity events create a crisis situation and should be treated as such;
(2) Cybersecurity incidents are as much legal events as they are IT or Business / Public Relations events;
(3) Companies must have a cybersecurity breach response plan in place and tested, in advance;
(4) While consumer class action data breach litigation is a significant threat to companies and their leadership, it is not as great of a threat as regulatory enforcement by agencies such as the FTC and SEC, or the shareholder derivative claims for officer and director liability; and
(5) The odds are that all company will be breached, but preparation and diligence can help minimize the likelihood that such a breach from being a catastrophic event.
This presentation addresses the role of attorneys as the first responders in leading their clients through cybersecurity and data loss crisis events. The discussion begins by looking at the risk business have of being the victim of a cybersecurity or data loss incident and examining the nature of such incidents and the crisis environment they create. Then, because of this crisis environment, the need for leadership in helping keep the parties calm, rational, and making deliberate, calculated decisions.
The discussion then explains why cybersecurity events are legal events and legal counsel is the natural leader that should fulfill this role and how they can do so. It will then discuss the process legal counsel will take, including assembling the key players in such an event, both internally and externally. It discusses the obligations for responding to such an event, the steps that must be taken, those that must be considered, and certain factors that go into the decision-making process. It briefly addresses the costs of such an incident and the liability issues that can arise from such an incident and failing to properly respond to the incident. This section includes a discussion of the cybersecurity lawsuit landscape, cybersecurity regulatory landscape, and the issue of cybersecurity-related officer and director liability stemming from shareholder derivative lawsuits based on cybersecurity incidents.
It concludes with a discussion of the steps that companies can take to prepare for and be in a better position to respond to and mitigate the negative repercussions of such an incident.
Privacy Risk Management - Emerging Trends, Benchmarking Research and Best Pra...TrustArc
A comprehensive new IAPP / TrustArc research report reviews what nearly 500 companies across EU, US and Asia are doing to comply with the GDPR. Key results include: How many DPIAs are being conducted? Are companies creating data inventories? How many data subject access rights requests are they receiving? What type of tools are they using to manage compliance? What other types of assessments are they conducting? And much more.
Join us to hear from the report’s authors on their key takeaways from the research, how you can use this information to secure budget next year and best practices to manage ongoing GDPR compliance.
In this webinar as our speakers will provide valuable insights into:
-Data on what other organizations are doing
-Thoughts on emerging best practices
-How technology can help automate certain GDPR tasks
Where Flow Charts Don’t Go -- Website Security Statistics Report (2015)Jeremiah Grossman
WhiteHat Security’s Website Security Statistics Report provides a one-of-a-kind perspective on the state of website security and the issues that organizations must address in order to conduct business online safely.
Website security is an ever-moving target. New website launches are common, new code is released constantly, new web technologies are created and adopted every day; as a result, new attack techniques are frequently disclosed that can put every online business at risk. In order to stay protected, enterprises must receive timely information about how they
can most efficiently defend their websites, gain visibility into
the performance of their security programs, and learn how they compare with their industry peers. Obtaining these insights
is crucial in order to stay ahead and truly improve enterprise website security.
To help, WhiteHat Security has been publishing its Website Security Statistics Report since 2006. This report is the only one that focuses exclusively on unknown vulnerabilities in custom web applications, code that is unique to an organization, and found in real-world websites. The underlying data is hundreds of terabytes in size, comprises vulnerability assessment results from tens of thousands of websites across hundreds of the most well- known organizations, and collectively represents the largest and most accurate picture of website security available. Inside this report is information about the most prevalent vulnerabilities, how many get fixed, how long the fixes can take on average, and how every application security program may measurably improve. The report is organized by industry, and is accompanied by WhiteHat Security’s expert analysis and recommendations.
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
Presentación del Webinar de nuestra hermana Mind Your Privacy y Cardinal Path
En el actual escenario digital, más que nunca los analistas, marketeros y demás profesionales de datos deben conocer los cambios en las normativas nacionales e internacionales así como una serie de principios básicos para respetar la privacidad y la protección de los que sus datos recogen.
Digital Marketing meets Privacy
In May 2018, the European Union’s General Data Protection Regulation (GDPR) will take effect. Companies that do not comply might be fined 20M or 4% of the annual global turnover whichever is greater. Despite the evident threat, GDPR is also a huge opportunity to rethink how your business works and to turn that threat into an opportunity. GRAKN.AI – a knowledge base – provides all you need to turn the centralized record of users that GDPR is asking companies to create and use it to provide value to your users. Adding them to the knowledge base as well as your content or product opens many new perspectives.
Data has emerged as one of the most important resources of today's world. However, there does not exist clear rules on how to make use of this resource. There are spillover effects and negative externalities in the form of privacy breaches while exploiting this resource. In such a situation, what should be the legal remedy?
The law should find a balance between the interests of the customers and the corporations. The customers want safety and privacy, whereas corporations want commercial use of data which risks the customer's interests.
This edition of The CEO Views brings to you “Top 10 GDPR Solution Providers 2020”. The list highlights some of the GDPR solution providers who offer the best in class in the technology landscape. The proposed list aspires to assist individuals and organizations to find the best companies that will help them accomplish their projects.
Our yearly INFOMAGAZINE features technical articles and covers the latest technology advancements, innovative projects, new products, service capabilities, business news and market developments covering all aspects of the IT protection, optimization and control.
In this issue we are FOCUSING ON GDPR COMPLIANCE, new technologies such us protection against cryptolocker, advanced threats, monitoring and optimization tools, cryptography trends and many more… all missing pieces of puzzle in user’s IT and idea to offer partners and costumers new technologies for successful planning.
What's Next - General Data Protection Regulation (GDPR) ChangesOgilvy Consulting
The General Data Protection Regulation is the biggest change to the law on data in years. This webinar features Vicky Brown, Deputy General Counsel at WPP, and Paul King, Head of Data at OgilvyOne discussing what it is, why it matters and what companies are doing.
An assessment of UK cyber resilience across the commercial sector. The report highlights information disclosure, as used by hackers to construct attack intelligence.
All product and company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
Cybersecurity Legal and Compliance Issues Business & IT Leaders Must Know -- ...Shawn Tuma
This presentation was delivered by Shawn E. Tuma, Cybersecurity and Data Privacy Attorney, to the Joint Meeting of ISACA and IIA North Texas on January 12, 2017.
This presentation was significantly updated from past presentations and included a discussion of the groundbreaking New York Department of Financial Services (NYDFS) Cybersecurity Requirements for Financial Services Companies.
The main points of this presentation are:
(1) Cybersecurity events create a crisis situation and should be treated as such;
(2) Cybersecurity incidents are as much legal events as they are IT or Business / Public Relations events;
(3) Companies must have a cybersecurity breach response plan in place and tested, in advance;
(4) While consumer class action data breach litigation is a significant threat to companies and their leadership, it is not as great of a threat as regulatory enforcement by agencies such as the FTC and SEC, or the shareholder derivative claims for officer and director liability; and
(5) The odds are that all company will be breached, but preparation and diligence can help minimize the likelihood that such a breach from being a catastrophic event.
This presentation addresses the role of attorneys as the first responders in leading their clients through cybersecurity and data loss crisis events. The discussion begins by looking at the risk business have of being the victim of a cybersecurity or data loss incident and examining the nature of such incidents and the crisis environment they create. Then, because of this crisis environment, the need for leadership in helping keep the parties calm, rational, and making deliberate, calculated decisions.
The discussion then explains why cybersecurity events are legal events and legal counsel is the natural leader that should fulfill this role and how they can do so. It will then discuss the process legal counsel will take, including assembling the key players in such an event, both internally and externally. It discusses the obligations for responding to such an event, the steps that must be taken, those that must be considered, and certain factors that go into the decision-making process. It briefly addresses the costs of such an incident and the liability issues that can arise from such an incident and failing to properly respond to the incident. This section includes a discussion of the cybersecurity lawsuit landscape, cybersecurity regulatory landscape, and the issue of cybersecurity-related officer and director liability stemming from shareholder derivative lawsuits based on cybersecurity incidents.
It concludes with a discussion of the steps that companies can take to prepare for and be in a better position to respond to and mitigate the negative repercussions of such an incident.
Privacy Risk Management - Emerging Trends, Benchmarking Research and Best Pra...TrustArc
A comprehensive new IAPP / TrustArc research report reviews what nearly 500 companies across EU, US and Asia are doing to comply with the GDPR. Key results include: How many DPIAs are being conducted? Are companies creating data inventories? How many data subject access rights requests are they receiving? What type of tools are they using to manage compliance? What other types of assessments are they conducting? And much more.
Join us to hear from the report’s authors on their key takeaways from the research, how you can use this information to secure budget next year and best practices to manage ongoing GDPR compliance.
In this webinar as our speakers will provide valuable insights into:
-Data on what other organizations are doing
-Thoughts on emerging best practices
-How technology can help automate certain GDPR tasks
Where Flow Charts Don’t Go -- Website Security Statistics Report (2015)Jeremiah Grossman
WhiteHat Security’s Website Security Statistics Report provides a one-of-a-kind perspective on the state of website security and the issues that organizations must address in order to conduct business online safely.
Website security is an ever-moving target. New website launches are common, new code is released constantly, new web technologies are created and adopted every day; as a result, new attack techniques are frequently disclosed that can put every online business at risk. In order to stay protected, enterprises must receive timely information about how they
can most efficiently defend their websites, gain visibility into
the performance of their security programs, and learn how they compare with their industry peers. Obtaining these insights
is crucial in order to stay ahead and truly improve enterprise website security.
To help, WhiteHat Security has been publishing its Website Security Statistics Report since 2006. This report is the only one that focuses exclusively on unknown vulnerabilities in custom web applications, code that is unique to an organization, and found in real-world websites. The underlying data is hundreds of terabytes in size, comprises vulnerability assessment results from tens of thousands of websites across hundreds of the most well- known organizations, and collectively represents the largest and most accurate picture of website security available. Inside this report is information about the most prevalent vulnerabilities, how many get fixed, how long the fixes can take on average, and how every application security program may measurably improve. The report is organized by industry, and is accompanied by WhiteHat Security’s expert analysis and recommendations.
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
Presentación del Webinar de nuestra hermana Mind Your Privacy y Cardinal Path
En el actual escenario digital, más que nunca los analistas, marketeros y demás profesionales de datos deben conocer los cambios en las normativas nacionales e internacionales así como una serie de principios básicos para respetar la privacidad y la protección de los que sus datos recogen.
Digital Marketing meets Privacy
The top trends changing the landscape of Information ManagementVelrada
The role of information and data in the private sector, and how employees and users interact with that information, is changing rapidly.
With endless buzzwords and hot topics, and a ream of new technologies and upgrades, it can be difficult for organisations to know where to begin or how it translates into actionable insight.
Are you struggling to keep up with the evolving digital marketing landscape?
That’s where marketing technology – or MarTech – comes in. The right MarTech tools can help you automate tasks and streamline your workflow for better performance.
But how do you upgrade your MarTech stack to ensure you’re maximizing campaign effectiveness?
In this webinar, we’ll walk you through some of the leading tools and solutions you should consider including in your MarTech stack for 2023 and beyond.
Join iQuanti’s Vishal Maru, VP of Digital Solutions and Shaubhik Ray, Senior Director of Digital Analytics, as well as Tealium’s Josh Wolf, Director of Partner Solutions Consulting, as they discuss the implications, pros, and cons of the leading MarTech platforms.
Key Takeaways:
- How the MarTech landscape has evolved.
- Key considerations while selecting tools for your MarTech stack.
- Framework to assess your MarTech maturity.
The market is changing faster than ever, so make sure you don’t get left behind.
Not only is Artificial Intelligence and Machine Learning (AI/ML) becoming more mainstream in marketing, but new media such as over-the-top (OTT) and short-form video are also gaining traction – not to mention new privacy regulations, third-party cookie departure, Apple’s App Tracking Transparency (ATT) feature, and the launch of Google Analytics 4 (GA4).
Watch now and get the latest insights to inform your marketing strategy.
Google Solutions for Brands to Build a Privacy-First StrategyTinuiti
The data privacy changes coming down the pike are sending shockwaves through the digital marketing world. In this series, our goal is to provide digital marketers with the insights, tools, and solutions they need to adapt to IDFA and the end of cookies. We unpack the latest privacy news, discuss how to harness the power of first-party data, advise on how to build out your MarTech strategy, and more.
Master Data in the Cloud: 5 Security FundamentalsSarah Fane
Your master data is essential to the smooth operation of your business. But it is also valuable to others. Master data is vulnerable to both internal and external attacks. As the future of business and data is increasingly cloud-based, we explore five fundamentals to ensure the security of your data.
Emerging Trends in Information Security and Privacylgcdcpas
Malware infiltrations, spear phishing, data breaches these are scary words with even scarier implications. These threats are hitting the interconnected technology world fast and hard and can no longer be ignored.
Are you doing everything you can to avoid having your data compromised and becoming the next security breach horror story?
To help you answer that question, join the security experts at LGC+D for the Emerging Trends in Information Privacy and Security seminar on Wednesday, August 6th. They will be joined by a dream team panel of IT, legal and insurance experts that deal with these threats every day, and have the experience and knowledge to help you make the right security decisions.
Say Good-Bye to Zero-Sum: Say Hello to Privacy and Marketing, by Designbradley_g
A presentation by Commissioner Cavoukian to the Canadian Institute Advertising and Marketing Law Conference on how Privacy by Design can give a sustainable competitive advantage in advertising and marketing.
Changes to EU data protection legislation are imminent and could have potentially devastating consequences for your business. Don’t be caught by surprise!
The DMA is keeping in close touch with developments as the European Parliament and Council prepare to debate this business-critical piece of legislation this autumn.
Caroline Roberts, Director of Public Affairs at the DMA will provide an update on the draft EU Data Protection Regulation and the DMA's lobbying activity.
Kathryn Wynn, Senior Associate at Pinsent Masons will discuss Big Data: Identifying the Opportunities and Overcoming the Legal Obstacles
Compliance in Motion: Aligning Data Governance Initiatives with Business Obje...confluent
Speakers: Paige Bartley, Senior Analyst, Data and Enterprise Intelligence, Ovum + Cameron Tovey, Head of Information Security, Confluent
For many organizations that want to adopt streaming data, strengthening their governance protocol is a key requirement. While this certainly poses a challenge for data protection regulations and standards, it also limits the potential of data in broader enterprise initiatives that look to maximize the value of information.
There’s a prevailing enterprise perception that compliance with data protection regulations and standards, such as General Data Protection Regulation (GDPR) in the EU, Payment Card Industry (PCI), International Standards Organization (ISO) and many others is a burden: limiting the leverage of data. However, the core requirement of compliance—better control of data—has multiple downstream benefits. When compliance objectives are aligned with existing business objectives, the business can experience net gain.
For many organizations that want to adopt streaming data, strengthening their governance protocol is a key requirement. While this certainly poses a challenge for data protection regulations and standards, it also limits the potential of data in broader enterprise initiatives that look to maximize the value of information.
Learning objectives:
-Understand how data compliance can be a facilitator of existing business objectives rather than a burden
-Find out how to align existing business initiatives with compliance initiatives for maximum business benefit
-Learn about the place of streaming data and data-in-motion in the compliance effort
-Identify governance and tooling needs, existing controls and how they apply to new and emerging technology
-Discover your options for improving governance
Don’t be left behind because you’re not aware of current best practices and the latest privacy compliance. These transpiring challenges are caused by constant changes in the industry best practices, deliverability methods, and legislative privacy requirements.
Data privacy awareness is on the rise. Users become more and more concerned with how online service providers collect and protect their personal information. And so should you. Discover how to balance the risks and benefits of collecting data in the age of customer centricity.
Challenges & Opportunities the Data Privacy Act BringsRobert 'Bob' Reyes
My slide deck used in People Management Association of the Philippines' (PMAP) Data Privacy Act Forum held last 18 SEP 2017 at Ace Hotel & Suites, Pasig City.
Tag Management : A Key Component of an International Digital StrategyEnsighten
Presented by Romain Stievenard, Digital Innovation, France Médias Monde
France Médias Monde is the group in charge of French international broadcasting services and comprises: RFI (the international radio station), France 24 (the trilingual news TV channel) and Monte Carlo Doualiya (the Arabic-language radio station). From Paris, they broadcast in 14 languages on five continents and offer digital content for a large variety of devices in order to fit viewers’ needs and preferences (desktop, smartphone, tablet, podcasts, content aggregators, tv/radio platforms, social networks, etc.). Since 2016, the group also publishes the French-speaking version of Mashable with France 24. Managing such complex digital environment requires a real control tower at the heart of the organization in order to keep a global overview of the ecosystem and maintain consistent tagging while also allowing for local specificities such as languages or partnerships. Audience monetization and performance are keys to the success of France Médias Monde brands. They require partnerships and optimizations specific to each region in order to develop Ad revenues and improve loading times.
Romain Stievenard, Digital Innovation Manager at France Médias Monde, will explain how the group is using Ensighten Manage in order to deploy a consistent tagging on a complex set of digital contents. He will also explain how Ensighten can be used to manage local partnerships with geographic constraints.
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...Ensighten
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
Beyond The Forecast: Forecasters of Feeling, Influencers of BehaviorEnsighten
Amy Dowsek, Director, The Weather Company
Weather impacts consumer decision making in many ways. At the core, weather drives your mood, your actions and and what you purchase. The Weather Company is helping marketers understand this impact and provide tools to activate dynamically across all media channels.
Dan Cardamone, Manager, eCommerce Strategy, CDW
An Ton, Manager Marketing Technology, CDW
As digital capabilities transform, customers are becoming more self-sufficient and educating themselves before they ever engage with a seller. Data infrastructure, solution integration, and analytics play a pivotal role in creating an effective and efficient business process that is customized to the unique needs of each customer. This presentation will outline the process, outcomes and roadmap that CDW, a leading provider of integrated information technology solutions, has undertaken to engage in relevant conversations with its customers along their buying journey.
Mobile Apps: No Longer a Black Box of Digital MeasurementEnsighten
David Johnson, VP Account Development, Stratigent
Marie-Pierre Dery, Manager, Measurement Solutions and Data Governance, TD Bank
Since the dawn of the Internet, digital marketers have been a notoriously analytics focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight. In fact, 57 percent of business professionals say they use no analytics whatsoever to measure their mobile apps, according to a recent Forrester survey. So what are the challenges and how can brands overcome this measurement gap? Learn how Stratigent is using Ensighten Mobile to simplify mobile app analytics for major brands, enabling better optimization, deeper customer engagement and improved ROI.
How Omni-Channel Data Collection Can Power Marketing MeasurementEnsighten
(Greg Engen, SVP Business Development, Ovative, and Alex Andrews, Senior Analyst, Measurement & Activation, Ovative) Digital is becoming an increasingly critical part of the brand marketing mix, but measuring the impact of that marketing across the enterprise has always been a challenge. Learn how digital agency Ovative/group helped a billion-dollar retailer implement Ensighten Pulse to power enterprise measurement, unlocking greater control of customer data, enhanced visibility into marketing performance and new opportunities to optimize their digital marketing against enterprise KPIs.
Using Ensighten to Personalize the Customer ExperienceEnsighten
(Deep Sidhu, Professional Serivces Manager, Ensighten) It’s no surprise that a relevant user experience helps drive site engagement and monetization. This session will show how to leverage Ensighten tools to enrich your personalization and optimization programs. Topics will also include same-page targeting of visitors based on offsite display ad activity, as well as a few demos with Maxymiser and Adobe Target.
Making Your Site Vendor Agnostic via a Modern Data LayerEnsighten
(Presented by Matt Gallion, Implementation Engineer, Ensighten)
Properly built and maintained data layers allow a company the freedom to swap vendors out as needed without having to completely restructure their page code. In this session we will discuss why they are useful, how to properly implement one and how to govern the data across web and mobile properties.
Scott Brinker is the force behind the popular blog ChiefMartec.com, and has been chronicling the growth of marketing technology through his annual landscape super graphic. Mayur Gupta is widely recognized as one of the first-ever Chief Marketing Technologists. Together, they are two of the world’s most respected authorities on marketing technology and its impact on business. In this event, they will join forces for the first time to debate a number of hot topics they consider crucial to the future of marketing.
Née en 2009 aux Etats-Unis et leader mondial du Tag Management, Ensighten est un nouvel entrant sur le marché français. Son approche technologique radicalement différente – et parfois destabilisante – a suscité un vif intérêt en France depuis l’ouverture du bureau parisien en 2015. Une tendance qui se confirme plus généralement sur la zone EMEA.
Ian Woolley, General Manager EMEA, expliquera la vision stratégique d’Ensighten et présentera les grands enjeux auxquels Ensighten répond en Europe.
Le Tag Management, ingrédient indispensable d’une stratégie digitale internat...Ensighten
Le groupe France Médias Monde réunit les trois médias français diffusés mondialement : RFI (la radio mondiale), FRANCE 24 (la chaîne d’information continue trilingue) et Monte Carlo Doualiya (la radio universaliste arabophone). Les trois chaînes émettent depuis Paris à destination des 5 continents en 14 langues. Elles disposent en outre de nombreux supports digitaux permettant aux auditeurs/spectateurs d’accéder à leurs contenus de manière adaptée à leurs modes de consommation (ordinateur, smartphone, tablette, TV connectée, podcasts, aggrégateurs et plate-formes tv/radio, réseaux sociaux, etc.).
Le pilotage de cet ensemble complexe de contenus digitaux exige la mise en place d’une tour de contrôle permettant d’avoir une vue globale et de construire un marquage homogène tout en prenant en compte des spécificités locales liées aux langues ou accords commerciaux différents d’un pays à l’autre. Quant à la monétisation de l’audience, c’est la clé du succès pour France Médias Monde. Elle exige la mise en place de partenariats spécifiques à chaque région afin d’optimiser les revenus publicitaires.
Romain Stievenard, Responsable Innovation Digitale de France Médias Monde, expliquera comment il utilise Ensighten Manage pour déployer un marquage homogène sur un ensemble complexe de contenus digitaux. Il expliquera également en quoi Ensighten permet à France Médias Monde de mettre en œuvre ses partenariats commerciaux en respectant les contraintes géographiques.
IBM et Ensighten s’associent pour la mise en œuvre d’expériences client conne...Ensighten
Le Multicanal impacte fortement les Entreprises dans le besoin de mieux comprendre le comportement client et d’assurer une Expérience Client sans couture. IBM Customer Experience Analytics, CXA, permet de comprendre et d’analyser – en s’appuyant sur la pertinence des données – le parcours client dans sa globalité et Ensighten dispose d’une capacité inégalée à collecter les données clients des multiples acteurs de l’écosystème Digital. L’association entre IBM et Ensighten propose une vision unique pour la mise en oeuvre dès maintenant d’expériences client connectées.
Protéger ses données personnelles dans un environnement multi-device: un enje...Ensighten
Ordinateurs, Mobiles, Tablettes, Montres, Voitures, … Aujourd’hui, grâce à des technologies de communication et de traitement de l‘information de plus en plus performantes et de moins en moins chères, nous entrons dans un monde multi devices où tout objet physique va être “connecté”, commandé à distance et pourra communiquer avec d’autres. Ce nouvel eco-système offre des opportunités sans précédent de nouveaux services et de personnalisation qui vont bouleverser notre vie courante. Cependant, plus il se développe, plus les individus prennent conscience des risques inhérents, plus spécifiquement autour de la protection de leurs données et de leur vie privée. Aussi, ce monde connecté confronte les entreprises à des cyber attaques de plus en plus nombreuses et élaborées, mettant à rude épreuve l’intégrité de leurs systèmes d’information et de leurs données clients. Dès lors, cet enjeu de protection devient commun aux deux parties avec, en filigrane, la confiance et la qualité de l’engagement.
Hervé Le Jouan, CEO de Privowny et figure reconnue du monde mobile et de la donnée, nous expliquera pourquoi et comment ces enjeux constituent une opportunité unique de mettre les individus au centre, de leur donner un pouvoir de visibilité et de contrôle qui bénéficiera assurément aux entreprises: une confiance éclairée!
Modernisez votre marketing digital en 4 étapesEnsighten
Le marketing digital est à la fois une discipline en constante évolution et en même temps certaines briques technologiques s’appuient sur des concepts anciens et dépassés par les dernières innovations. Ensighten révolutionne le marketing digital en lui ouvrant des perspectives jusque-là impossibles à entrevoir.
Avec Ensighten…
…le Tag Management sécurise les données de l’annonceur, il booste les performances des sites web et il rend – vraiment – autonomes les équipes marketing dans la gestion des outils web marketing ;
…les applications mobiles peuvent être gérées sans SDK et en temps réel
…les internautes protègent intégralement leurs données personnelles et les annonceurs contrôlent la manière dont leurs données sont partagées ;
…les marques constituent une vision client unifiée et interagissent en temps réel selon le profil et le comportement de chaque internaute.
Yves-Marie Lemaître, Solutions Consultant EMEA, présentera les innovations apportées par Ensighten et donnera un aperçu de la roadmap et des développements à venir.
(Brian Hedrick, Senior Manager Search & Native Strategy, Yahoo!) The promise of multi-channel digital marketing has never been closer to reality, but it’s critical when evaluating MarTech/AdTech strategies to consider the evolution of the consumer journey. The brands that will succeed post-crossover (where time spent on smartphone is the dominant way users access the internet) are those who best understand what consumers are doing on what device, and in what context. This session will focus on exposing these trends and to take advantage of new, emerging touchpoints.
Hacking Marketing: Marketing Management in a Software WorldEnsighten
Scott Brinker, Co-Founder and CTO, ion interactive, and blogger (chiefmartec.com)
Marketing has become thoroughly entangled in software. But this is a good thing! It dramatically changes the leverage that marketers can bring to their craft. But to succeed, marketing management must evolve to harness the dynamics of a digital world instead of fighting them. Scott’s presentation, based on his new book, Hacking Marketing, will inspire you with a fascinating collection of ideas from the world of software development — agile management, models of innovation and scalability, and strategies for taming the explosive growth of complexity — that marketers can adapt to thrive in this new environment.
Building an Effective Data Governance FrameworkEnsighten
(Kevin Lacobie, Sr. Marketing Manager, Marketing Technology & Analytics, NRG Energy) Effective data governance serves an important function within the modern enterprise. It enables business users to make decisions based on high-quality data, and well-managed information assets. In this session, you will learn the importance of creating a proper framework for marketing, and the tools and processes needed to create the best framework possible.
(James Niehaus, VP Analytics and Digital Strategy, Ensighten) Can Your TMS Keep Up With Modern Enterprise Requirements?Today’s digital landscape is evolving at hyper-speed. Executives everywhere are struggling to maximize the return on their technology investments and meet the needs of multi-channel consumers. Meanwhile, IT teams are grappling with how to collect, own and take action on first-party customer data in a way that is secure and transparent. For both groups, extracting value from the MarTech stack is a defining business and technical challenge of our time. That’s why it’s critical to rethink what enterprise tag management truly means. This strategy brief explores what an enterprise-class system should offer so that organizations can adjust to changing market conditions and drive digital transformation.
Tag Management: The Glue that Brings IT and Marketing TogetherEnsighten
(Keith Ashorn, Software Engineer, HomeAway and Ryan Burke, Software Engineer, HomeAway) Who should own tag deployments, marketing or IT? Before tag management systems were invented, that manual task fell squarely IT shoulders, as it sometimes required extensive software coding. The rise of tag management gave marketers more control over their mission critical solutions, freeing already overburdened IT resources. But at HomeAway, IT still remains in control of tag deployment via a unique process that treats tags like production code and brings all stakeholders into the process. This ensures complete data integrity and governance, while still providing maximum marketing agility. Learn the pros and cons of this approach, and learn how you can better align tagging resources in your organization to be more efficient and drive the best customer experiences possible.
Changing Human Behavior Through Data-Driven ExperiencesEnsighten
(Mayur Gupta, SVP, Head of Digital, Healthgrades) There is no doubt that we are now living in a consumer-led era where an individual demands the most immersive and consistent experiences across touch points. Whether consumers are transacting in retail, finance or healthcare, they see no difference in those verticals, and expect the same class of experience, value and storytelling. Despite this obvious fact, most brands continue to struggle in delivering smarter experiences due to fragmentation within the entire digital ecosystem. This notion of delivering seamless omni-channel experiences can only be accomplished through connected marketing technology machinery, along with data, content and an integrated “experience planning” process that is driven by consumer behaviors –not channels or touch points. The brands that are able to connect the fundamental pieces with the experience planning process will succeed in driving behavioral change. The rest will unfortunately deliver broken experiences at best.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
2. confiden'al
2
Today’s
Presenters
Mark
Prince
Senior
Business
Consultant,
Privacy
&
Mobile
Ensighten
Craig
Spiezle
Execu've
Director
Online
Trust
Alliance
(OTA)
3. confiden'al
3
Agenda
! WHY
PRIVACY
MATTERS
! LEGISLATION
! ENHANCING
TRUST
AND
DATA
OWNERSHIP
! Q&A
4. confiden'al
4
Global
Leader
in
Omni-‐Channel
Data
and
Tag
Management
The
Company:
Founded:
2009,
Chicago
Loca?ons:
San
Jose,
CA
(HQ),
London
Funding:
03/14:
$40M
Series
B,
Insight
Venture
Partners
09/12:
$15.5M
Series
A,
Voli'on
Capital,
Eastern
Advisors
Growth:
03/14:
Acquires
TagMan
Number
of
Employees:
185
By
the
Numbers:
525%
ROI
according
to
Forrester
1:1
omni-‐channel
marke'ng
100%
of
devices
and
channels
supported
1
line
of
code
implementa'on
40%
website
page
load
accelera'on
$1.9
trillion
in
commerce
(total
revenue
of
Ensighten’s
Fortune
500
customers)
150+
countries
we
do
business
in
300
enterprise
customers
90%+
customer
reten'on
rates
5. confiden'al
5
Ensighten
Manage
–
Ensighten
TMS
! Fully
integrated
Tag
Management
System
(TMS)
! Deploy,
condi'onally
load
and
enrich
any
tag
! Mul'-‐channel
and
mul'-‐device
! Increases
client
performance
and
responsiveness
“Ensighten
Manage
gives
marketers
525%
ROI”
“Ensighten
Manage
gave
us
eight
digit
ROI."
"We
were
able
to
run
hundreds
of
tests
more
effecHvely
and
opHmize
for
performance
and
cost."
6. confiden'al
6
Ensighten
Privacy
Overview
Real-‐'me
monitoring
of
data
collec'on
! Tracks
all
3rd-‐party
website
tags
! Covers
ALL
tags
on
your
site,
both
inside
and
outside
the
TMS
! Checks
compliance
with
your
privacy
policy
Supports
any
privacy
prac'ces
! Do
Not
Track
(DNT),
UK
Cookie
Law,
Site
TOU,
Privacy
preferences,
etc.
Detects
new
tags
automa'cally
6
7. confiden'al
7
! Global
consumer
electronics
manufacturer
• Top
2K
Alexa
website
• Ensighten
Manage
customer
! Problem:
2011
Twiier
API
Malware
Outbreak
• Hacker
found
way
to
pass
a
URL
redirect.
• Small
%
of
visitors
were
redirected
a
password
phishing
site.
! Solu'on:
Listen
for
the
Twiier
response,
&
block
malware
only.
! Awarded
Fast-‐Track
Patent
#8,261,362,
Oct.
2012
Use
Case:
Malware
Spawned
Ensighten
Privacy
9. confiden'al
9
Overload
of
Devices
and
Marke'ng
Technologies
10. confiden'al
10
Digital
Marketers
ROI
vs.
Data
Stewardship?
Data
Stewardship
vs
11. confiden'al
11
! Your
company
collects
data
and
does
not
share
it.
How
comfortable
are
you
with
your
data
stewardship?
! Your
company
collects
data
and
passes
it
to
one
technology
partner.
How
comfortable
are
you
with
your
data
stewardship?
! Your
company
collects
data
and
passes
it
to
five
partners.
How
comfortable
are
you
with
your
data
stewardship?
Data
Stewardship
Ques'ons
to
Ponder
About
12. confiden'al
12
Data
Stewardship
effect
on
Brand
Equity
13. confiden'al
13
Onset
of
Privacy
Regula'on
for
Site
Visitors
Privacy
regula'on
in
Europe
is
through
the
EU
ePrivacy
Direc've
May
26,
2011
The
EEC
adopted
E-‐Privacy
Direc've
(Direc've
2009/136/EC)
ar'cle
5(3).
Based
on
US
FIPS
principles,
the
main
parts
of
ar'cle
5(3)
of
the
ePrivacy
regula'on
are:
! Disclosure
! Consent
! Enforcement
14. confiden'al
14
Disclosure
Company
Country
1’s
Privacy
Laws
Privacy
Policies
Country
2’s
Privacy
Laws
15. confiden'al
15
What
Cons'tutes
Consent?
Implicit
Explicit
All
Tracking
Allowed
Visitor
Offered
Opt
Out
Strictly
Necessary
Tracking
Allowed
Visitor
Offered
Opt
In
Your Web PageRibbon Text
Overlay
Content
16. confiden'al
16
Enforcement
Unpixeling
Condi'onal
Logic
Interface
Only
if
(consent)
then
{
fire
tracking
};
-‐-‐Opt
Out
Request-‐-‐-‐>
<-‐-‐-‐3rd
Party
Opt
Out-‐-‐
17. confiden'al
17
May
25,
2011
Estonia
Denmark
Germany
Switzerland
18. confiden'al
18
May
26,
2012
Austria
Bulgaria
Cyprus
Czech
Republic
Denmark
France
Greece
Hungary
Ireland
Latvia
Lituania
Luxembourg
Romania
Slovakia
Spain
Sweden
United
Kingdom
19. confiden'al
19
May
6,
2013
Belgium
Italy
Netherlands
Poland
Portugal
Slovenia
20. confiden'al
20
Todays
Privacy
Enforcement
Australia
China
India
Japan
Malaysia
Mexico
New
Zealand
Norway
Republic
of
Korea
Singapore
21. confiden'al
21
US
Privacy
Policy
is
Through
Self-‐regula'on
and
Technology
DO
NOT
TRACK
22. confiden'al
22
How
has
the
US
Policy
Fared?
Congress
must
"make
sure
standards
and
rules
exist
to
ensure
consumers
do
not
have
to
be
more
tech
savvy
than
cyber
criminals
to
stay
safe
online.”
–
Sen.
John
McCain
23. confiden'al
23
So,
What’s
the
Outlook
in
the
US?
“Privacy
protec'on
cannot
be
achieved
by
technical
measures
alone”
The
US
Government’s
Posi'on
on
Privacy
Regula'on
“fundamentally
places
the
burden
of
privacy
protec'on
on
the
individual”
“Rules
and
regula'ons
provide
both
deterrence
of
harmful
ac'ons
and
incen'ves
to
deploy
privacy-‐
protec'ng
technologies”
24. confiden'al
24
40%
of
the
Largest
Data
Breaches
Happened
in
2013
Tech
Government
&
Educa'on
Finance
&
Health
Bricks
&
Mortar
Breaches
25. confiden'al
25
Why
are
we
working
with
OTA?
Today
we
have
already
spoken
about:
• The
Complexity
of
a
Corpora'on’s
Web
Presence
• Data
Stewardship
• Effects
on
your
Brand
• Website
Visitor
Privacy
Regula'on
Worldwide
• Current
Events
• Data
Breaches
We
have
covered
a
lot
today…
…the
OTA
does
much
more!
26. OTA Overview
Enhancing Trust & Data
Stewardship
Craig Spiezle
Executive Director & President, OTA
https://otalliance.org
27. Who Is OTA?
Mission - To enhance online trust and empowering
users, while promoting innovation and the vitality of
the internet.
• Goal to help educate businesses, policy makers and stakeholders
while developing and advancing best practices and tools to
enhance the protection of users' security, privacy and identity.
• OTA supports collaborative public-private partnerships, benchmark
reporting, meaningful self-regulation and data stewardship.
• IRS approved 501c3 tax-exempt charitable organization
▫ Supported by over 100 leading brands, advertisers, marketers,
technology leaders, non-profits and government agencies.
39. confiden'al
39
Download
the
New
Forrester
White
Paper
Forrester:
Big
Data’s
Big
Meaning
For
Marke?ng
Using
Big
Data
to
Deliver
Context
and
Personaliza'on
at
Scale
You’ll
be
redirected
to
download
the
white
paper
awer
this
webinar.
40. confiden'al
40
Thank
You
&
Meet
Ensighten
www.ensighten.com
@ensighten
company/ensighten
/ensighten
www.linkedin.com/company/ensighten
Tag
Management
For
Digital
Marke'ng,
Web
Analy'cs
and
IT
Web
Social
Discuss