Design for Business Impact - Increase Your ROI & VelocityChloë Bregman, CSPO
In this age of business, the speed and quality of a company’s execution matters more than ever before. Design has earned a seat at the executive table and in part because of this designers need the tools to articulate their business impact. It’s important to design in such a way that realistically looks at the potential impact (ROI) and creates consistent design velocity for a company. It’s important that we set certain expectations when setting up a company to increase our chances of success.
In this talk, Chloë will teach you how to optimize the design process to rapidly ship products. We will explore what ROI and design velocity are then look at how a growth mindset and power of not knowing are the key to acceleration. Based on this key we will discuss the culture, team structure, processes, technology and tools that empower us to generate business impact. We all want to be more effective at our jobs. You will come away with a framework to help you design as an individual, team leader or organization.
Who is this talk for:
Designers who want to understand how they can think about design to achieve their goals faster in a more powerful way as well as articulate the value of and advocate for what they are working on to people outside of the design team.
Design managers, executives and senior level designs interested in manifesting team environments that create high quality design work while maximizing the impact of design on the business.
Startup founders who want to incorporate design thinking into their organization in a way that catalyzes the realization of business goals across all areas of the organization.
SUMMARY
“Our job, says Amazon CEO Bezos, is to invent new options that nobody’s ever thought of before and see if customers like them.”
The World’s Most Innovative Company - Fast Company March 2017
Deloitte and Touche found that customer-centric companies were 60% more profitable compared to companies that were not focused on the customer. Having a strong company wide customer focus is more important than being agile alone to create high-performance design. Learn how to keep the customers needs, emotions and behavioral actions at the center of every design to generate the most value. Harvesting insights from feedback and driving them back into the customer experience with speed at scale makes a company innovative and agile.
Understanding the mindset driving this way of working is the key to creating high-performance design. Embodying this mindset will give you the power to create a customer-centric culture where you are free to rapidly test and ship your most innovative ideas daily, ultimately delivering more value to your customers sooner.
AT THE END OF THIS WORKSHOP, YOU WILL BE ABLE TO
Describe a customer-centric design process.
Outline and identify your customer feedback learning loop at every step of the design and product development process to drive continuous innovation, optimization and value.
Explain and embody the mindset that drives the culture, team, process, tools and technology choices required to build this customer-centric future.
UXPA 2021: Journey Mapping Tools and Techniques: Research, Design and Action ...UXPA International
Presented by Josh DeLung. Journey mapping is a commonly used methodology in customer experience (CX) research that helps organizations understand different aspects of their relationship with customers. Through research, the hypothesized experience at each touchpoint with a customer is refuted or validated. This effort tells organizations where they are positively influencing customer retention and word-of-mouth or negatively influencing it. Once this is documented (mapped), the organization can more effectively plan actions that will result in a better experience. And by tying key CX metrics to sales or other goals, they can use journey mapping as a tool for uncovering CX investments that have the best return for the organization.
In UX strategy, journey mapping is an effective way to understand which touchpoints intersect with systems that could benefit from improved usability to increase user satisfaction, whether those users are employees, customers or citizens. This session will cover a four-step approach to effectively integrating journey mapping into your organization’s UX strategy process, inclusive of the applicable research methods and tools that help make journey mapping most effective.”
Customer Experience & User Experience - is the union greater than the sum of ...UXPA International
This presentation will bring to focus CX & UX disciplines and the synergies in their approach to solving customer problems. We will talk about a model where CX & UX disciplines will need to work together through shared processes and deliverables. The cooperation and coexistence of the groups allows for unifying experiences for customers across multiple channels and devices. There are internet retailers that carry your cart status across multiple devices, now imagine it’s a retailer with a brick and mortar along with a digital presence that can carry your cart across all of those channels. The union of CX & UX teams organizationally or from a process and deliverables standpoint can be beneficial for the two groups and the business. We will present the story of UX and CX groups coming together within our company to create organizational change to be focused on customers.
Design for Business Impact - Increase Your ROI & VelocityChloë Bregman, CSPO
In this age of business, the speed and quality of a company’s execution matters more than ever before. Design has earned a seat at the executive table and in part because of this designers need the tools to articulate their business impact. It’s important to design in such a way that realistically looks at the potential impact (ROI) and creates consistent design velocity for a company. It’s important that we set certain expectations when setting up a company to increase our chances of success.
In this talk, Chloë will teach you how to optimize the design process to rapidly ship products. We will explore what ROI and design velocity are then look at how a growth mindset and power of not knowing are the key to acceleration. Based on this key we will discuss the culture, team structure, processes, technology and tools that empower us to generate business impact. We all want to be more effective at our jobs. You will come away with a framework to help you design as an individual, team leader or organization.
Who is this talk for:
Designers who want to understand how they can think about design to achieve their goals faster in a more powerful way as well as articulate the value of and advocate for what they are working on to people outside of the design team.
Design managers, executives and senior level designs interested in manifesting team environments that create high quality design work while maximizing the impact of design on the business.
Startup founders who want to incorporate design thinking into their organization in a way that catalyzes the realization of business goals across all areas of the organization.
SUMMARY
“Our job, says Amazon CEO Bezos, is to invent new options that nobody’s ever thought of before and see if customers like them.”
The World’s Most Innovative Company - Fast Company March 2017
Deloitte and Touche found that customer-centric companies were 60% more profitable compared to companies that were not focused on the customer. Having a strong company wide customer focus is more important than being agile alone to create high-performance design. Learn how to keep the customers needs, emotions and behavioral actions at the center of every design to generate the most value. Harvesting insights from feedback and driving them back into the customer experience with speed at scale makes a company innovative and agile.
Understanding the mindset driving this way of working is the key to creating high-performance design. Embodying this mindset will give you the power to create a customer-centric culture where you are free to rapidly test and ship your most innovative ideas daily, ultimately delivering more value to your customers sooner.
AT THE END OF THIS WORKSHOP, YOU WILL BE ABLE TO
Describe a customer-centric design process.
Outline and identify your customer feedback learning loop at every step of the design and product development process to drive continuous innovation, optimization and value.
Explain and embody the mindset that drives the culture, team, process, tools and technology choices required to build this customer-centric future.
UXPA 2021: Journey Mapping Tools and Techniques: Research, Design and Action ...UXPA International
Presented by Josh DeLung. Journey mapping is a commonly used methodology in customer experience (CX) research that helps organizations understand different aspects of their relationship with customers. Through research, the hypothesized experience at each touchpoint with a customer is refuted or validated. This effort tells organizations where they are positively influencing customer retention and word-of-mouth or negatively influencing it. Once this is documented (mapped), the organization can more effectively plan actions that will result in a better experience. And by tying key CX metrics to sales or other goals, they can use journey mapping as a tool for uncovering CX investments that have the best return for the organization.
In UX strategy, journey mapping is an effective way to understand which touchpoints intersect with systems that could benefit from improved usability to increase user satisfaction, whether those users are employees, customers or citizens. This session will cover a four-step approach to effectively integrating journey mapping into your organization’s UX strategy process, inclusive of the applicable research methods and tools that help make journey mapping most effective.”
Customer Experience & User Experience - is the union greater than the sum of ...UXPA International
This presentation will bring to focus CX & UX disciplines and the synergies in their approach to solving customer problems. We will talk about a model where CX & UX disciplines will need to work together through shared processes and deliverables. The cooperation and coexistence of the groups allows for unifying experiences for customers across multiple channels and devices. There are internet retailers that carry your cart status across multiple devices, now imagine it’s a retailer with a brick and mortar along with a digital presence that can carry your cart across all of those channels. The union of CX & UX teams organizationally or from a process and deliverables standpoint can be beneficial for the two groups and the business. We will present the story of UX and CX groups coming together within our company to create organizational change to be focused on customers.
The Sunshine Radiator is Brainmates' brainstorming tool for teasing out and remodeling product ideas. It may be used as a facilitation tool to help product teams get their problem solving creative juices flowing in Ideation Workshops.
25 Lenses for Customer Experience - PeopledesignPeopledesign
We can't actually design a person’s experience – we create opportunities to affect an experience. If we think proactively and strategically about a user or customer experience, we increase the odds of improving it.
Product Manager x UX Designer - UX Café 04Rafael Burity
PRODUCT MANAGER X UX DESIGNER
by Jefferson Castro e Rafael Burity
Gerentes de Produto e UX Designers são cargos parecidos e ao mesmo tempo diferentes. Muitas vezes, em algumas empresas, essas duas funções acabam sendo exercidas pela mesma pessoa, mas ainda assim, as diferenças existem.
Fora os problemas que isso causa dentro do projeto, existem as confusões que o mercado acaba propagando para fora da empresa.
Vamos tentar entender juntos essa diferença?!
----
Em times mais enxutos ou em projetos de menor nível de complexidade essas duas funções acabam sendo exercidas pela mesma pessoa.
Problemas:
- O PM pode eliminar necessidades do usuário por causa do tempo e custo.
- OU o produto pode se inchar de funcões e foge da proposição de valor.
- Ausência de conflito.
- Estresse do profissional.
UX - Foco na execução do design, estudo e pesquisa do usuário.
PM - Foco na estratégia e planejamento de atividades e coordenação de equipes.
Semelhanças:
- Coletar informações sobre o comportamento dos usuários do produto e ajudar a dirigir o desenvolvimento dos diversos elementos que o compõem
- Ambos utilizam wireframes e sitemaps (porém o que diferencia é a descrição de cada entregável)
- Analise de métricas
Problemas na falta de distinção:
- Esforços redundantes.
- falta de definição de responsabilidades.
- Competição desnecessária.
IMPORTANTE: Definir quem tem a palavra final para cada assunto.
DICA: Os entregáveis do PM são estudados pelo UX e geram a Experiência.
----
Como parte de alguns movimentos que estamos construindo, o UX Café é parte da iniciativa que tem como alvo difundir o conceito de usabilidade, para nossos produtos, na empresa.
É um espaço para trazer um tema com foco em design e usabilidade e debatermos mais sobre ou as dores de cada projeto e vivência na empresa desse conceito de usabilidade e experiência de usuário.
Dia: Primeira segunda do mês
Horário: 09 horas
Every great product needs a clear, well-defined product roadmap. This Slideshare explains the whats, whys and hows of Product Roadmaps in plain English.
Improving project outcomes is a continual journey for customer focused project managers and organizations alike. Improving this one key ingredient is a critical success factor.
CX Strategy & Design in the domain of Participatory Energy for RMIT Online course
As customers, how do we overcome disinformation and infoxication to invest in distributed energy resources (DER) or solar energy as an example?
As vendors, how do we build trust, transparency, and independence in relevant information that empower potential customers to engage in renewable energy supply, storage and sharing?
Selling the Value of a Customer Experience StrategyAvtex
There’s no question that great customer experience delights customers, creates loyalty, and attracts prospects. Management has put you in charge of creating a customer experience that differentiates your organization! Where do you start?
Although customer-centric strategies might be thought of as “common sense” they can actually be quite complex. In this session we’ll discuss the importance of establishing a CX strategy and explore the core elements your strategy should include.
How to Get Your CX and UX Teams Working TogetherTandemSeven
Sometimes CX team initiatives can overlap or compete with UX team initiatives. This post by TandemSeven's CMO Steve Offsey discusses how to connect the strengths from both CX and UX teams to provide an overall winning customer experience.
This PPT deck displays twenty two slides with in depth research. Our Customer Journey Mapping Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement
Presenting this set of slides with name - Customer Journey Analysis PowerPoint Presentation Slides. Our topic specific Customer Journey Analysis PowerPoint Presentation Slides presentation deck contains thirty-six slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
The objective of usability activities at the implementation stage are to ensure that detailed design takes account of usability principles.
This can be achieved by:
use of style guides and design guidelines
ensuring that rapid prototyping activities incorporate usability
To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework.
This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.
The Sunshine Radiator is Brainmates' brainstorming tool for teasing out and remodeling product ideas. It may be used as a facilitation tool to help product teams get their problem solving creative juices flowing in Ideation Workshops.
25 Lenses for Customer Experience - PeopledesignPeopledesign
We can't actually design a person’s experience – we create opportunities to affect an experience. If we think proactively and strategically about a user or customer experience, we increase the odds of improving it.
Product Manager x UX Designer - UX Café 04Rafael Burity
PRODUCT MANAGER X UX DESIGNER
by Jefferson Castro e Rafael Burity
Gerentes de Produto e UX Designers são cargos parecidos e ao mesmo tempo diferentes. Muitas vezes, em algumas empresas, essas duas funções acabam sendo exercidas pela mesma pessoa, mas ainda assim, as diferenças existem.
Fora os problemas que isso causa dentro do projeto, existem as confusões que o mercado acaba propagando para fora da empresa.
Vamos tentar entender juntos essa diferença?!
----
Em times mais enxutos ou em projetos de menor nível de complexidade essas duas funções acabam sendo exercidas pela mesma pessoa.
Problemas:
- O PM pode eliminar necessidades do usuário por causa do tempo e custo.
- OU o produto pode se inchar de funcões e foge da proposição de valor.
- Ausência de conflito.
- Estresse do profissional.
UX - Foco na execução do design, estudo e pesquisa do usuário.
PM - Foco na estratégia e planejamento de atividades e coordenação de equipes.
Semelhanças:
- Coletar informações sobre o comportamento dos usuários do produto e ajudar a dirigir o desenvolvimento dos diversos elementos que o compõem
- Ambos utilizam wireframes e sitemaps (porém o que diferencia é a descrição de cada entregável)
- Analise de métricas
Problemas na falta de distinção:
- Esforços redundantes.
- falta de definição de responsabilidades.
- Competição desnecessária.
IMPORTANTE: Definir quem tem a palavra final para cada assunto.
DICA: Os entregáveis do PM são estudados pelo UX e geram a Experiência.
----
Como parte de alguns movimentos que estamos construindo, o UX Café é parte da iniciativa que tem como alvo difundir o conceito de usabilidade, para nossos produtos, na empresa.
É um espaço para trazer um tema com foco em design e usabilidade e debatermos mais sobre ou as dores de cada projeto e vivência na empresa desse conceito de usabilidade e experiência de usuário.
Dia: Primeira segunda do mês
Horário: 09 horas
Every great product needs a clear, well-defined product roadmap. This Slideshare explains the whats, whys and hows of Product Roadmaps in plain English.
Improving project outcomes is a continual journey for customer focused project managers and organizations alike. Improving this one key ingredient is a critical success factor.
CX Strategy & Design in the domain of Participatory Energy for RMIT Online course
As customers, how do we overcome disinformation and infoxication to invest in distributed energy resources (DER) or solar energy as an example?
As vendors, how do we build trust, transparency, and independence in relevant information that empower potential customers to engage in renewable energy supply, storage and sharing?
Selling the Value of a Customer Experience StrategyAvtex
There’s no question that great customer experience delights customers, creates loyalty, and attracts prospects. Management has put you in charge of creating a customer experience that differentiates your organization! Where do you start?
Although customer-centric strategies might be thought of as “common sense” they can actually be quite complex. In this session we’ll discuss the importance of establishing a CX strategy and explore the core elements your strategy should include.
How to Get Your CX and UX Teams Working TogetherTandemSeven
Sometimes CX team initiatives can overlap or compete with UX team initiatives. This post by TandemSeven's CMO Steve Offsey discusses how to connect the strengths from both CX and UX teams to provide an overall winning customer experience.
This PPT deck displays twenty two slides with in depth research. Our Customer Journey Mapping Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement
Presenting this set of slides with name - Customer Journey Analysis PowerPoint Presentation Slides. Our topic specific Customer Journey Analysis PowerPoint Presentation Slides presentation deck contains thirty-six slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
The objective of usability activities at the implementation stage are to ensure that detailed design takes account of usability principles.
This can be achieved by:
use of style guides and design guidelines
ensuring that rapid prototyping activities incorporate usability
To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework.
This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.
User Experience: Process and GuidelinesNirish Shakya
Usability has been one of the ‘non-functional’ requirements in software architecture for a long time now. However, just because you and your team can use your software with your eyes closed does not mean your users can or will. Usability is a very small subset of User Experience (UX) design and an increasing number of companies in Australia and overseas is paying more attention to this growing field.
Contrary to popular belief, UX design is not a ‘black art’ that only the creative or artistic types can do. It’s not a single discipline or role that’s assigned to one person or team either. In fact, it’s an attitude that everyone involved in the project needs to acquire. Hence, it’s something that everyone needs to learn to make products that people actually want to use. This is especially true in the case of software architects who have so much say and stake on the final product.
The User-Centred Design Process
User-centred design (UCD) is the concept of designing and developing a system around the user to fit the user and business needs instead of the other way round. Just like everything in software development, user-centred design also has some standard processes that can be followed to ensure that the software we build meets the needs of the users and the business. We will look at what the UCD process is and how it can be integrated into our existing software development methodologies and timelines. We will present several techniques in the different stages of the process that you can use straightaway whatever phase you are in your project.
UX design principles we can’t live without
We will look at some of the top UX design principles that we can’t live without in our trade. These principles can (and should) be applied by anyone who is involved in software development. We will show you why these principles work and how they can help you get immediate improvements in the UX that your product offers.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
Integrating web analysis in the user experience design processinternetarchitects
Measuring has become more and more important to the job of the information architect.
* We need to measure the KPI's of our projects to assure we meet our customers business objectives.
* We need to measure the usage of the site to assure it's effectiveness.
* We need to measure the users behaviour on the site so we can optimize the information architecture to meet their needs.
* We need to measure business parameters such as sales numbers, conversion rates, ... and compare them to the traffic analysis.
Measuring becomes essential to define what we do but also to define why we do it. We need to justify and document the effect our work has on the overall business. A new generation of tools allows us to integrate data from traffic analysis, CRM, ERP, with our traditional work of defining navigations, taxonomies, content organization, etc.
Most usability tests only include a small sample of users meanwhile there is data available on all of our visitors behaviours, we need to exploit this data and use it to define and refine the overall user experience of our online projects.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
Highest quality code in your SaaS project. Why should you care about it as a ...The Codest
We are launching a SaaS report dedicated to the whole SaaS market.
It is a useful pill of knowledge for the non-technical founders who are struggling with many challenges, especially the technological ones. In the report, we cover the specific problems/dilemmas such as:
- Is it worth making SaaS start-up if you are a non-technical founder?
- What are the biggest challenges to a non-technical founder?
- MVP as the most popular way to deliver product time to market
- Useful tips on how to build a SaaS product in 6 simple steps
Check out the report and make sure to eliminate common mistakes that can hurt your business. Are you a non-technical founder? Don’t worry!
In the short tutorial, you will learn how to successfully build a SaaS product with no programming skills.
Product Management 101: Techniques for SuccessMatterport
This is a snapshot from a living document. To see the current document, please go to https://goo.gl/yFFrml.
Topics covered include:
- Resources
- General Overview
- The Role of Product Management
- Characteristics of Great Project and Product Managers
- Problem Space and Solution Space
- Customer Personas
- User Stories
- Product Documentation
- Agile Product Development
- Succeeding with Agile from The Lean Playbook
- Analytics, Customer Engagement, & Monetization
- Pricing Strategies
- Overall Leadership and Organizational Development
- Final Guidelines and Recommendations
A non-technical design guide for development professionals.
Designing the old way was a bloated process that could involve four months of discovery, annotating scores of wireframes with review notes and the massive budget to match. Something had to give.
Born out of the necessity to create more value for the end users without increasing hour allocations or project spend, lean UX helps condense the process delivering working software in as little as 4 weeks. Particularly good for startups or innovation accelerators, lean UX uses an iterative approach to visualize and deliver. From time to investment dollars to sanity, lean UX saves big. Learn from our design and delivery teams.
Unlock the full potential of your SaaS platform with professional UI/UX design services. Discover how expertly crafted user interfaces and seamless user experiences can elevate your software, enhance user satisfaction, and drive business growth. Explore the benefits of investing in UI/UX design for SaaS, from improved usability and navigation to increased customer retention and engagement.
Partner with us to transform your SaaS platform into a user-friendly and visually appealing solution that stands out in today's competitive market.
Here's how we at Melewi do a UX Audit of existing website, web and mobile apps to improve usability and the product's success, based on your business objectives and the target audience.
SXSW 2016 panel picker: Human Experience: Bridging the gap between CX and UXSusannah Sulsar
The most innovative companies are merging UX design practices with CX practices to identify and improve existing interactions and reinvent Transformative Human experiences that deliver new value.
Alison Rawlings - Is UX Strategy even a thing?uxbri
We hear a lot about UX strategy but what is it and how does it differ from business or product strategy? Do you need it, and how do you go about getting it? That’s a lot of questions to cover in twenty minutes, but Alison will make a start by calling on her experience of helping companies think more carefully (and strategically) about their customers.
About Alison
Alison has a career going back over 25 years and has established and run UX teams in both agencies and client-side organisations. She is currently Consultancy Director at experience design agency Bunnyfoot where, as well as supporting Bunnyfoot’s growth and evolution and delivering their UX strategy training course, she works with organisations such as EDF Energy and Sony Playstation to help them improve their performance by becoming more customer-centred in their approach.
What 'Doodlers' and 'Coders' can teach Business about Experience DesignCandy Bernhardt
If you are a key leader in your business, you might wonder why creatives and developers can be so argumentative about seemingly straightforward feature requests for your site. Likewise, if you are one of the talented people doing the actual design and code work, it can often be frustrating when “suits” don’t understand the fundamentals of good user experience. It’s time for an intervention!
How Can A Startup Benefit From Collaborating With A UX Design PartnerFibonalabs
If you own a start-up, you know that the investment made is huge and there is an immediate need to place your foot in the market, especially in today’s cutthroat competition. In such a scenario partnering with a UX design partner will not only help you in getting the work done by trained professionals but will also save a lot of time and effort needed to train the beginners. And once you set a standard for your startup, you will see it reflected in not only the work but also in the culture of your organization.
At some point in your career, you’ll be called upon to sell User Experience (UX) to someone in your organization. You’ve probably already done it. Perhaps you’ll need to justify what you do in an organization or industry that’s just beginning to adopt UX methods or sell UX to secure your position within an organization or get future projects. So, what do you need to know to help you sell UX? What challenges might you face? In this talk, Daniel Szuc will:
1. Examine what works and what does not work well when selling UX within an organization;
2. Identify barriers you might encounter to the adoption of UX methods in your organization;
3. Discuss how to package and present UX to stakeholders.
Also see: http://designative.info/2009/12/09/event-ixda-shanghai-presents-selling-ux-in-organizations-with-daniel-szuc-december-11th-2009-630pm/comment-page-1/#comment-6037
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
What is the difference between User Experience and Product Management? Where do you draw the line between the two? How can UXers work better with Product Managers? How can a UXer transition into product management? All these questions and more, answered in this presentation by Jeff Lash for the 2011 St. Louis User Experience conference on Feb 25, 2011.
Talk presented at 2017 Digital Experience Strategy conference in Singapore. Presentation covers 1) Finding the 'T' in CX, UX, UI, 2) How to design with the customer first, 3) Common strategies for mobile vs. web and 4) Best practices to include East vs. West and conversational UI.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
1. ROI and User Experience Proving Value By Don Burnett don@uxmagic.com
2. ROI is broadly defined as the measurement of what you get back minus what you put in, often used tocompare one potential investment to another. What is Return on Investment for UX ?
3. Showing clients that designing their products and services with a holistic approach from the user’s perspective will reap larger returns than other potential business investments. What does it mean to Prove the ROI of UX to a client ?
4. Just as you do when designing an experience, you must take a critical look at the different type of people to whom you are trying to prove. Steps Identify: Decision makers, key influencers, and those who make decisions. These are the people whose opinions matter most. Advocates of UX: Build strategic alliances with them; Word of mouth enhances trust and credibility. Detractors: Not everyone will understand the value of UX. It’s important to recognize whether (or NOT) a person’s opinion is integral to your overall success. Don’t waste time or emotion trying to prove yourself or your role to someone whose opinion doesn’t really matter in the end. Proving Value of UX DesignUnderstand your target
5. Ask yourself these questions Who you are trying to convert ? What’s important to their boss? What metrics are they responsible for? What is their academic background? What is their career history? Focus on changing beliefs. The only way to change behavior and incite an investment decision is to change the underlying beliefs which drive the status quo. Do your clients or stakeholders believe the same things you do regarding user experience? What would it take to alter their beliefs? Proving Value of UX DesignUNDERSTAND YOUR TARGET Continued..
14. Trying to prove that you’re the smartest person in the room never pays off, and you probably don’t need business decision-makers to understand every detail of the technical implementation.
15. When you allow yourself to indulge in geek speak, you run the risk of losing your client’s attention and making them feel defensive.Proving Value of UX DesignUnderstand your target
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17. Be sure to consider your complete set of tools each time you diagnose a UX problem or opportunity, and you’ll retain credibility.
19. clients will only invest in safeguards in accordance with the level of the risk they perceive.
20. The lower the perceived risks, the less a business will want to invest in removing those risks. Proving Value of UX DesignYour Tools
21. Each step or phase you recommend comes between your client and his desired outcome: the project’s completion. You must be able to describe the purpose of each step, be succinct and meaningful. Have the adaptability to drop specific steps when you can’t build a case for them. Proving Value of UX DesignKnow how to sell your steps
22. Identify the top 3-5 descriptors that the creative design would ideally invoke. Put these in your creative brief. When the design is complete, prepare multiple creative concepts which include web comps with the same layout and content but differing aesthetics. Arrange a set of test participants for each concept you plan to test. Develop a set of descriptive vocabulary that participants might use to describe the site. Proving Value of UX DesignMatch research methodology to desired outcome When the client doesn’t want to hear something is “wrong”..
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24. Ask them why they selected each of the words they did.
25. Track responses.Proving Value of UX DesignMatch research methodology to desired outcome When the client doesn’t want to hear something is “wrong”..
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27. Do whatever is necessary to document the goals of the business or organization.
28. Solid goals are integral to the success of a project and its metrics.
29. Clients see ux assets: Integrate the client in your pre-deliverable deliverables often .Share every ux asset you produce.
30. Diagrams, narratives, sketches, wireframes: these are tools for reaching alignment, but limited to their scope of exposure .
31. The more you share these ux assets, the broader the alignment. Some may argue that “this particular client just doesn’t get wireframes” This is when you have to change and to be that teacher and communicator.Proving Value of UX DesignMapping UX ASSETS TO Business GOALs Business Goals -> Users -> Desired Behaviors -> User Objections -> Content Component
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33. Create a user experience which is a strategic argument against the user’s possible objections.
34. Report on usability, it’s impact to brand equity, and impact to revenue and other metrics.
35. Map wireframes and other UX visualizations back to business goals. Show top level stakeholders how business goals are being met with the experience you’re planning.Proving Value of UX DesignMapping UX ASSETS TO Business GOALs Business Goals -> Users -> Desired Behaviors -> User Objections -> Content Component Business Goals -> Users -> Desired Behaviors ->User Objections -> Content Component
41. ABOVE ALL BE HEARD.. Proving Value of UX DesignMapping UX ASSETS TO Business GOALs Business Goals -> Users -> Desired Behaviors -> User Objections -> Content Component
42. ROI and User Experience Proving Value By Don Burnett don@uxmagic.com