If you own a start-up, you know that the investment made is huge and there is an immediate need to place your foot in the market, especially in today’s cutthroat competition. In such a scenario partnering with a UX design partner will not only help you in getting the work done by trained professionals but will also save a lot of time and effort needed to train the beginners. And once you set a standard for your startup, you will see it reflected in not only the work but also in the culture of your organization.

1. How Can A Startup Benefit
From Collaborating With A UX
Design Partner?
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3. It is said that “Every $1 invested in UX brings $100 in return (Forbes)”. This
sums up the importance of UX for any organization which is trying to grow.

4. “Investment in UX is often the difference between businesses that
grow and those that sputter.” - Roman Nurik, designer and design
advocate at Google
It can almost be taken for granted that investing in User Experience(UX)
generates a massive return on investment. This is repeatedly mentioned or
indirectly referred to in many of the product launches by several major
companies. Most organizations now strive to achieve the same by incorporating
a design mindset across all teams. A mid-sized company dealing with a digital
product is most likely to have a UX team or an external UX agency which helps

5. At the same time, there could be companies, most startups and even large
organizations in which there may exist a design perception among the top
leaders. A person who is knowledgeable about user centricity and directs the
product design with a certain approach. But, due to lower UX maturity levels,
the chances are that the design directions don’t get converted into desirable
outcomes. The major reason for this is the absence of a UX design partner.
Hiring and investing time into fresh in-house talent is a time taking task as it
requires finding the right talent, creating a culture, training the bunch and then
deploying to work on a live project.

6. Given the requirements and deadlines of certain projects, it is not always going
to work out practically to hire in-house talent.
In such a scenario the ideal solution is to approach a UX design partner who
could be a lifeline to a project and provide the crucial design service as
required.
Collaborating with a UX design partner comes with more pros than cons. The
benefits can be broadly described as service-related and non-service-related.

7. Service-related benefits have to do with the design work a UX design partner
can provide you. A team of industry experts who are acclimatized to finding
solutions for a variety of problems. UX design partners provide services such
as:
1. Redesigning your whole digital product
2. UX Assessment of your current product and help form a new strategy
3. Being part of your existing design team and contributing to the design
work.

8. Non-service-related benefits are:
1. Amount of time and
2. Amount of money
Now it is up to you whether you want to invest in hiring a fresh in-house talent
or you want to hire an already trained professional for your work.
● Service-Related Advantages
➢ Faster Design Solutions: When a company invests in a UX design
partner it invests in a team of industry experts, who can deliver the desired
quality of work.

9. The team in a UX firm is always a diverse group of people who have been
exposed to a wide variety of products and would have provided solutions in
various fields (Healthcare, Fintech, logistics, Agritech, etc). Given the
exposure and expertise, the resources of a UX design partner can also
deliver multiple design solutions faster compared to hiring in-house talent.
➢ Sizing Up Your Design Team: A UX design partner can also be
approached when an organization needs reinforcement of its existing
design team. This mainly happens as a strategic step to involve a third
party in the system to bring innovation.

10. As mentioned earlier, a UX firm is always a diverse group of people who
have been exposed to a wide variety of products. The experience and skill
sets which come with the collaboration will help in creating a significant
difference in the outcome. Apart from adding members to the team, a UX
design partner can also act as a design mentor for startups which have a
small teams. Resources of a UX design partner such as experienced UX
designers, the tools and software owned by the UX design partner etc. at a
startup's disposal would facilitate informed design directions,
methodologies, and execution. Thereby producing positive user-centric

11. ● Non-service-related benefits
➢ Time Invested In Hiring Talent: Partnering with a UX firm comes with a
package and not just expertise and talent. Capabilities, tools, software etc
come at a cost which is already handled by the UX design partner. The
people are equipped with a skill set to utilize them. Hiring fresh talent is
investing time in finding the right talent, creating a culture, training the
bunch and then deploying to work on a live project. When a company is
focused on establishing itself it is crucial to keep the customer first.

12. Investing in user-centric design right from the start can ensure that your
product meets customer expectations on point. A UX design partner might
help a startup walk over all these obstacles by providing trained talent
exposed to a wide variety of fields. Diving into products won’t be much of a
challenge.
➢ Cost To Hire In-House Talent vs UX Partner: It doesn’t go without
saying that investing time is quite literally investing money into hiring talent.
Cost to train, cost of resources, the overhead of finding the right talent, the
cost of hiring an agency etc.

13. All these come as costs whereas a UX design partner can simply be hired
on a contract basis or a few months' engagements. Working with a UX
design partner, in the long run, works out to be a pure exchange for the
service.
Conclusion
If you own a start-up, you know that the investment made is huge and there is
an immediate need to place your foot in the market, especially in today’s
cutthroat competition.

14. In such a scenario partnering with a UX design partner will not only help you in
getting the work done by trained professionals but will also save a lot of time
and effort needed to train the beginners. And once you set a standard for your
startup, you will see it reflected in not only the work but also in the culture of
your organization.
As Robert L. Peters, a graphic designer, has rightly said, “Design
creates culture. Culture shapes values. Values determine the
future.”

15. THANK YOU