Instagram Marketing Working With Influencers To Increase Business Reach PowerPoint Presentation Slides is a custom solution for all the marketers. This influencer marketing PPT theme helps you to explain the gaining popularity of social media platforms for marketing. Impactful data visualization tools help you to present vital stats and data. Our Instagram marketing PowerPoint slideshow facilitates a comprehensive explanation of devising influencer marketing strategy. With the help of our social media marketing PPT presentation, you can elucidate your marketing strategy stepwise. Illustrate key info like your goals, target audience, buyer persona, popular social media channels, and annual budget. Demonstrate ideas for your influencer marketing campaign using this highly visual PowerPoint theme. Also, represent your influencer selection criteria, and factors to consider before making your choice through this influence marketing PPT template. Our Instagram influencer PowerPoint deck helps you to elucidate the ROI on your marketing campaign. You can even elaborate on micro-influencer marketing by downloading our digital marketing PPT slideshow. https://bit.ly/31Nbb5Y

1. Your Company Name
1
Instagram Marketing
Working with Influencers to
Increase Business Reach

2. 2
Table of Contents
Influencer Marketing - A Snapshot
Creating Influencer Marketing Strategy
➢ Influencer Marketing Strategy- Steps to Follow
➢ Our Goals for Influencer Marketing
➢ Our Target Audience
➢ Buyer Persona- Sample Template
➢ Most Popular Social Media Channels amongst Target Audience
➢ Our Influencer Marketing Campaign
➢ Content Formats for Influencer Marketing
➢ Annual Budget for Influencer Marketing
➢ Percentage of Budget Allocation for Influencer Marketing
➢ Social Media Channels Preference for Influencer Marketing
➢ Finding the Right Influencers – Selection Criteria
➢ Choosing the Right Category of Influencers
➢ Choosing Influencers: Factors to Consider
➢ Potential Influencers for Current Campaign
➢ Influencer Dashboard Template – Influencer’s Reach & Followers
➢ Who Are Micro-Influencers
➢ Benefits of Choosing Micro-Influencers
➢ How to Find the Right Micro-Influencers
➢ Campaigns for Engaging with Micro-Influencers
Micro-Influencer Marketing
➢ Metric- Total Audience Reach & Impressions
➢ Metric- Audience Reach & Impressions by Influencer
➢ Metric- Total Number of Posts
➢ Metric- Brand Engagement (Total)
➢ Metric- Brand Engagement- Influencer Breakdown
➢ Metric- Audience Growth
➢ Metric- Top Locations
➢ Metric- Age Range
➢ Influencer Marketing Campaign Performance Dashboard
➢ Campaign Performance Dashboard - Summary
Measuring ROI of Influencer Marketing Campaigns

3. Influencer Marketing -
A Snapshot
3
01

4. Influencer Marketing - A Snapshot
4
Discover the rising popularity of a new form of marketing i.e. influencer marketing also called as influence marketing.
is a form of social media marketing involving
endorsements and product placements from
influencers - individuals who have large
following on web and social media and have
influence in their respective fields.
INFLUENCER MARKETING
➢ There has been a 1500% increase in Google searches for influencer
marketing over the past 3 years
➢ Influencer marketing content delivers 11 times higher ROI than
traditional forms of marketing
In 2018,
78% of marketers used influencers to build brand awareness
➢ 81% of them judged it to be effective
Influencer Marketing
That number climbs to $11 for every
$1 spent for beauty brands
In 2017, brands saw an ROI of $6.78
for every $1 spent on influencer
marketing

5. Creating Influencer Marketing Strategy
5
➢ Influencer Marketing Strategy- Steps to Follow
➢ Our Goals for Influencer Marketing
➢ Our Target Audience
➢ Buyer Persona- Sample Template
➢ Most Popular Social Media Channels amongst Target Audience
➢ Our Influencer Marketing Campaign
➢ Content Formats for Influencer Marketing
➢ Annual Budget for Influencer Marketing
➢ Percentage of Budget Allocation for Influencer Marketing
➢ Social Media Channels Preference for Influencer Marketing
➢ Finding the Right Influencers – Selection Criteria
➢ Choosing the Right Category of Influencers
➢ Choosing Influencers: Factors to Consider
➢ Potential Influencers for Current Campaign
➢ Influencer Dashboard Template – Influencer’s Reach & Followers
02

6. Identify Your
AUDIENCE
Define
GOALS
Choose a type of
CAMPAIGN
Select brand
INFLUENCERS
Measure
ROI
Influencer Marketing Strategy- Steps to Follow
6
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Get started with developing your company’s influencer marketing strategy by following this step-by-step approach.

7. 7
Our Goals for Influencer Marketing
Increase brand awareness - Increase followers by 250 per week
Brand Engagement - Double the engagement on Instagram
Customer Loyalty
Drive lead generation- Get 50 email addresses every week
Expand share of voice
Improve customer satisfaction
Link Building- To get 500+ link clicks
Increase sales- Get $1000 sales every week
Reach 10K + new audiences
Manage reputation
Improve brand advocacy
Mention the goals you have set for your influencer marketing campaigns, be it increase in awareness or sales of your products so that the performance can be measured by
comparing to these goals.

8. Geographic Location - Add text here
Our Target Audience
8
Demographics
➢ Ethnicity - XX
➢ Family Size - XX
➢ Religion - XX
➢ Gender - XX
➢ Occupation - XX
➢ Education - XX
➢ Age - XX
➢ Income - XX
➢ Marital Status - XX
Psychographics
➢ Challenges - Add text here
➢ Pain Points - Add text here
➢ Habits - Add text here
➢ Values - Add text here
➢ Interests - Add text here
➢ Hobbies - Add text here
➢ Goals - Add text here
➢ Objections - Add text here
Sources of Information
➢ Books - Add text here
➢ Websites - Add text here
➢ Influencers - Add text here
➢ Magazines - Add text here
➢ Events - Add text here
➢ Other - Add text here
Before you go about selecting influencers, you need to be aware of the demographics, psychographics, etc. of your target audience so that influencers can be matched with
these traits.

9. HANNAH
Student
I need to go to a relaxing
place with nice coffee,
music & ambience without
it being too expensive
Buyer Persona- Sample Template
9
Background
Finances
Online Behavior
What She’s
Looking For
What
Influences Her
Brand
Affinities
➢ 29 Years Old
➢ Engaged
➢ Lives in NJ, USA
➢ Full-time Employer in an IT company
➢ Income of $50,000
➢ She believes in investment
➢ She prefers using credit card/debit card
for shopping or otherwise
➢ Very much active on social media apps such as
Instagram, Facebook, Twitter, etc.
➢ She keeps on exploring new apps for her use
➢ Tend to find good deals and discounts on food and
clothes
➢ A place to detox herself after a hectic working
week
➢ Deals & Coupons
➢ Good food and a glass of wine
➢ Cozy seating space with nice music
➢ Her mother
➢ New fashion trends, magazines, blogs,
etc.
➢ Starbucks, H&M, Michael Kors, Calvin Klein,
Zara
A Day in Her Life
➢ She is a morning person
➢ She starts off her day with gymming
She goes to gym thrice a week
➢ She works for an IT company
➢ She loves exploring new cafes in town
➢ She watches Netflix
➢ She is a neat freak & likes to keep
her things organized
➢ She likes being punctual
Hopes & Dreams
➢ Become a reputable fashion &
entertainment blogger
➢ Travel the work
➢ Adopt a dog
➢ Own a café
➢ To be able to learn a new language
➢ Not have to worry about finances
Worries & Fears
➢ Not spending enough time with
family and friends
➢ Fear of closed spaces
➢ Text Here
➢ Text Here
➢ Text Here
➢ Text Here
Develop an elaborate customer persona using the below template to know more about your target customer and their likes, challenges, etc.

10. Most Popular Social Media Channels amongst Target Audience
10
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
% of US adults who say they use… Majority of Americans now use Facebook, YouTube
Also discover the most popular social networking sites that your target audience uses so that influencers in those domains can be chosen.
22%
24%
25%
27%
29%
35%
68%
73%
0 10 20 30 40 50 60 70 80
WhatsApp
Twitter
LinkedIn
Snapchat
Pinterest
Instagram
Facebook
You Tube

11. Other Ideas for Campaign
➢ Guest Posting - Contributing content to influencer’s blog
➢ Sponsored Content - Paying for brand’s content to be featured on influencer's blog or website
➢ Influencer Takeover - Allow influencer to manage their social media account for a duration
➢ Social Media Mentions - A strategy to get personalities or brands to mention your brand or post
something about you
Our Chosen Marketing Campaigns
➢ Gifts - Give away free products and services to influencers in exchange for promotion
➢ Contests & Giveaways - Asking influencers to share your contest and giveaways with their
followers
➢ Discount Codes & Affiliates - Giving influencers their unique discount code that they can offer to
their followers and giving them a percentage of each sale through them
➢ Brand Ambassadors - Offering influencers exclusive offers, products for promoting our brand
Our Influencer Marketing Campaign
11
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List all the activities you will undertake as part of your influencer marketing campaigns. It can be a combination of many strategies.

12. Content formats for Influencer Marketing
12
Blog Posts
Facebook Post
Instagram Post
Instagram Stories
Instagram Video
YouTube Video
Add text here
Add text here
Facebook Video
Tweet
Facebook Live
YouTube Live
Also choose the types of content formats that will be used as part of your marketing campaigns. It might not be possible to go with all.

13. Annual Budget for Influencer Marketing
13
500
700
1200
1500
2000
3000
0
500
1000
1500
2000
2500
3000
3500
2015 2016 2017 2018 2019 2020
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Based on the total marketing budget allocated to the team, the marketing manager in consultation with stakeholders decides the budget for influencer marketing. You can
use a bar chart to show the budget allocated over the years & convince the stakeholders to increase this year’s budget allocation

14. Percentage of Budget Allocation for Influencer Marketing
14
2
5
8
12
15
20
0 5 10 15 20 25
2015
2016
2017
2018
2019
2020
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The marketing head can also show the percentage of budget allocation over the years to inform stakeholders and win a bigger share this financial year.

15. Social Media Channels Preference for Influencer Marketing
15
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The stakeholders as well marketing team should also be aware of the social media channels most preferred for your campaigns. Based on past performance and trends, you
can allocate the budget accordingly.
Blogs 5%
Facebook 15%
You Tube 30%
Instagram 45%
Twitter5%

16. Finding the Right Influencers – Selection Criteria
16
Influencer Category Reach Engagement
Instagram Influencers 5000+ Followers 1000+ Likes
YouTube Influencers 3000+ Subscribers 5000+ Views
Bloggers 2000+ Views Text Here
Customers 500+ Followers 20+ Comments
List down the selection criteria in terms of reach and engagement to get the best influencers for your campaigns.

17. 17
Choosing the Right Category of Influencers
10K – 50K
50K – 500K
500K – 1M
1M+
Mega
Macro
Mid - Tier
Micro
Nano
1K – 10K
Followers
95
Tiers of Instagram Influencers
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and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
The marketing team can also decide which category of influencers they would be choosing to run their campaigns.

18. Choosing Influencers: Factors to Consider
18
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Target Audience Trending
Quality of Content Previous Sponsorship Performance
Engagement Rate Referral
On-Brand Messaging Budget
Follower Count Location
Besides the number of followers, you can choose to follow other factors such as quality of content to engagement rate to get more choices for your list of influencers.

19. Potential Influencers for Current Campaign
19
Name- Text Here
Profile Link- Add Link Here
➢ Followers- Add Text Here
➢ Following- Add Text Here
Name- Text Here
Profile Link- Add Link Here
➢ Followers- Add Text Here
➢ Following- Add Text Here
Name- Text Here
Profile Link- Add Link Here
➢ Followers- Add Text Here
➢ Following- Add Text Here
Name- Text Here
Profile Link- Add Link Here
➢ Followers- Add Text Here
➢ Following- Add Text Here
Name- Text Here
Profile Link- Add Link Here
➢ Followers- Add Text Here
➢ Following- Add Text Here
Name- Text Here
Profile Link- Add Link Here
➢ Followers- Add Text Here
➢ Following- Add Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Based on the criteria, list down the influencers that you have finally selected for your campaign.

20. Influencer Dashboard Template – Influencer’s Reach & Followers
20
60 Reviews
Fitness
Lifestyle
Gym
www.timbarbara.comTim Barbara
California, USA
Joined Date – 6 March 2018
Male, 30 Years Old
35%
65%
Followers by
Gender
50 - 55
45 - 50
35 - 40
30 - 35
25 - 30
20 - 25
15 - 20
Followers by Age
China
India
Australia
UK
Canada
Brazil
US
Top Followers by Location
Campaign Name Social Platform Min/ Max Views Status Start Date
Fashion E Commerce 2,00,000/ 3,50,000 55% 6 Dec 2018
Fitness Products 2,50,000/ 3,00,000 33% 12 Dec 2018
Gym Trainer Program 5,50,000/ 6,50,000 87% 18 Dec 2018
2018 Top Product 4,50,000/ 5,00,000 90% 24 Dec 2018
Top Dashboard Sale 2018 7,50,000/ 8,50,000 64% 30 Dec 2018
31,287 64,090
243 1243
12,300 12,870
My Active
Campaigns
Company
Total Views – 12,24,056 Total Followers – 19,763 Partnerships – 12 Total Earned – $243.00
If you have tools that let you analyze the influencer’s reach, audience and previous campaigns, that can help you to better understand the impact of the influencer.

21. Measuring ROI of Influencer Marketing Campaigns
21
03
➢ Metric- Total Audience Reach & Impressions
➢ Metric- Audience Reach & Impressions by Influencer
➢ Metric- Total Number of Posts
➢ Metric- Brand Engagement (Total)
➢ Metric- Brand Engagement- Influencer Breakdown
➢ Metric- Audience Growth
➢ Metric- Top Locations
➢ Metric- Age Range
➢ Influencer Marketing Campaign Performance Dashboard
➢ Campaign Performance Dashboard - Summary

22. 0
5,000
10,000
15,000
20,000
Week 1 Week 2 Week 3 Week 4
0
5,000
10,000
15,000
20,000
25,000
30,000
Week 1 Week 2 Week 3 Week 4
Metric - Total Audience Reach & Impressions
22
➢ Name of Campaign- Text Here
➢ Duration of Campaign-
February 1- February 28
Impressions- 72,553
Accounts reached from
February 1- February 28
Accounts reached from
February 1- February 28
Reach- 50, 415
Once the marketing campaign is over, you must measure the audience reached over the course of the campaign and the impressions generated.

23. TrafficImpressionsFollowers
23
Metric- Audience Reach & Impressions by Influencer
Influencer 1 10,000
Post a 2,000 200
Post b 4,000 300
Post c 3,000 150
Influencer 2 30,000
Post a 7,000 400
Post b 5,000 350
Post c 10,000 750
Influencer 3
Post a - - -
Post b - - -
Post c - - -
Influencer 4
Post a - - -
Post b - - -
Post c - - -
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Also break down the reach and impression per influencer to see which influencers were the most successful.

24. 24
Metric- Total number of Posts
Posts over Time
DayPosts by & Content Type
Posts – 335
63
272
Video
Image
Post by Content Type
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Keep a track of the total number of posts shared during the campaign duration and posts by content type. Create a common hashtag for your campaign which can help you
measure the performance of the campaign later.
0
1
2
3
4
5
6
2/7/2020 2/8/2020 2/9/2020 2/10/2020 2/11/2020 2/12/2020 2/13/2020 2/14/2020 2/15/2020 2/16/2020 2/17/2020 2/18/2020 2/19/2020
Posts
Image Video

25. 25
Metric- Brand Engagement (Total)
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
917
2148
Engagement by Content Type
0.06
0.05
Engagement Rate by Content Type
-100
100
300
500
700
900
1100
2/7/2020 2/8/2020 2/9/2020 2/10/2020 2/11/2020 2/12/2020 2/13/2020 2/14/2020 2/15/2020 2/16/2020 2/17/2020 2/18/2020 2/19/2020
Engagement
Likes & Comments
Engagement over Time
67
2998
Comments
Likes
By Engagement Type
Total Engagement – 3,065
18.05%
Analyze which posts drew the best engagement – likes and comments. The feedback by customers help you gauge customer’s reactions to your products.

26. 26
Metric- Brand Engagement- Influencer Breakdown
Influencer 1
Post a 200 1,000 150 500 85 210
Post b 300 2,000 275 650 110 100
Post c 150 1,500 200 200 22 35
Influencer 2
Post a 400 3,500 400 400 45 75
Post b 350 2,500 310 625 215 87
Post c 750 5,000 589 550 172 76
Influencer 3
Post a - - - - - -
Post b - - - - - -
Post c - - - - - -
Influencer 4
Post a - - - - - -
Post b - - - - - -
Post c - - - - - -
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Break down the engagement per influencer to know which were the most successful for your campaign.
Clicks Likes Reaction Shares Comments Mentions

27. 0
20
40
60
80
100
120
140
Jan-25 Jan-26 Jan-27 Jan-28 Jan-29 Jan-30 Jan-31 Feb-01 Feb-02 Feb-03 Feb-04 Feb-05 Feb-06 Feb-07 Feb-08 Feb-09 Feb-10 Feb-11 Feb-12 Feb-13 Feb-14
Instagram Facebook YouTube
27
Metric - Audience Growth
Increase in Number of Followers/
Page Likes/ Subscribers
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Measure the increase in your audience growth due to the influencer marketing campaign and which channel was most successful in increasing the reach.

28. 28
Metric- Audience Growth
Saint Petersburg
Philadelphia
Los Angeles
New York
London
Canada
Australia
United Kingdom
Brazil
United States
Cities Countries
TOP LOCATIONS
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Record where the campaign was received the best. This can help you perfect your product, distribution, and sales strategy as well.

29. 65+
55-64
45-54
35-44
25-34
18-24
13-17
65+
55-64
45-54
35-44
25-34
18-24
13-17
65+
55-64
45-54
35-44
25-34
18-24
13-17
GENDER
41
59
Man Woman
29
Metric- Age Range
AGE RANGE
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Measure which age group interacted with your campaign the most. This too can have far reaching impact on your product and sales strategy.
ALL MEN WOMEN

30. Influencer Marketing Campaign Performance Dashboard
30
0
50
100
150
18-24 25-34 35-44 45-54 55+
Male Female
Distribution by Channel
Twitter, 12%,
461 views
Instagram, 71%,
2374 views
Facebook, 17%,
614 views
71
17
12
Campaign Summary
7.2 2%
Engagement rate
9.3 23%
Click - through rate
Demographics
Present an overall dashboard of campaign performance to get a complete picture of the success and impact of the campaign.

31. 40%
60%
Men
Women
Top Performers
Name Here
o Add text here
Name Here
o Add text here
Name Here
o Add text here
Impressions
, $81.5K
Likes,
$104.2K
Comments,
$10K
2.6%Engagement rate
69.8 : 1Like to Comment Ratio
27.2M
Instagram ImpressionsPost
410
Likes
694.4K
Comments
10K
Total Media
Value -
$195.7K
Value Calculator Campaign Insights
Campaign Performance Dashboard - Summary
31
Here is another marketing dashboard to present your results before the team and the management.
Audience Gender

32. Micro-Influencer Marketing
32
04
➢ Who Are Micro-Influencers
➢ Benefits of Choosing Micro-Influencers
➢ How to Find the Right Micro-Influencers
➢ Campaigns for Engaging with Micro-Influencers

33. 33
Who are Micro-Influencers
Influencers who have between
1000 & 100,000 followers
Trusted by followers & hold strong
influence over their follower's
purchase decisions
Able to generate higher engagement than
top influencers
Experts in their Niche
➢ YouTube Users ➢ Industry Experts
➢ Bloggers ➢ Activists
➢ Celebrities ➢ Enthusiasts
They could be:
Micro-influencers are outdoing all other categories of influencers and are being increasingly targeted by brands.
Micro-
Influencers are

34. .
Brand Relevant
They specialize in a specific niche and cater to
a specific audience. This makes them more
relevant and value for money.
Cost-Effective
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needs and capture your audience's attention.
Will Advocate
Will advocate brands they like or their
followers might like
.
Higher Conversions
Because of higher engagement and trust,
micro-influencers have higher conversions.
Estimated to boost sales of a brand by 300%.
Trusted
These influencers enjoy more credibility and
trust among their followers as compared to
mega influencers
High in Volume
They are more in number as compared to
mega or macro category and therefore
produce more content
Are Loyal
Positive brand affinity owing to frequent purchase
and experience.
Higher Engagement
The more followers an influencer has, lesser is
their engagement. Micro influencers have high
engagement with their followers.
Benefits of Choosing Micro-Influencers
34
49%
of people say that they trust recommendations
by influencers to make their purchase decisions
Here are some reasons why your organization should also consider choosing micro-influencers for your influence marketing.

35. ➢ Use Google Search to find top followers
region wise
➢ Research top accounts
➢ Hire an influential marketing agency
➢ Use tools like Ninja Outreach, Insightpool,
etc.
How to find the Right Micro-Influencers
35
Search with the Relevant Hashtags & Find Most Popular
Results- Check their Followers, Posts & Engagement
Since there are thousands of micro-influencers, you can use the following criteria to find the most active influencers on social media.

36. Send them freebies
Take over a brand’s social media account for a fixed period of time
Sponsor unboxing videos
Ask for Reviews
01.
02.
03.
04.
05.
Promote Giveaway Campaigns
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Campaigns for Engaging with Micro-Influencers
36
Choose how you intend to use micro-influencers and reach out to them for collaboration.

37. 37
Instagram Marketing Working with Influencers to Increase Business Reach Icons Slide

38. Additional Slides
38

39. Agenda
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01
Agenda
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02
Agenda
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03
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04
Agenda
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05
Agenda
39

40. Company Introduction
40
Preferred By Many
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capture your audience's attention.
Target Audiences
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capture your audience's attention.

41. Vision
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Mission
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Goal
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Our Mission
41

42. 01
Goal
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02
Goal
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01
Goal
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03
Our Goals
42

43. 43
Organization Chart
Name Here
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44. Male Users
Female Users
Comparison
44
40%
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30%
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45. 45
Clustered Column - Line
Product 01
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30
45
55
77
0
1
2
3
4
5
6
0
10
20
30
40
50
60
70
80
90
100
Q 1 Q 2 Q 3 Q 4
SalesinMillion
Years 2020

46. 46
Pie Chart Templates
21.80%
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34.50%
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audience's attention.
32.70%
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audience's attention.
10.90%
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audience's attention.

47. 47
Marketing Dashboard Template
0
100
50
Low
Medium
High
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to your needs and capture your
audience's attention.
Medium
50%
0
100
50
Low
Medium
High
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audience's attention.
Low
30%
0
100
50
Low
Medium
High
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audience's attention.
High
90%

48. 48
Linear Diagram
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2013 2014 2015 2016 2017 2018 2019
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49. 49
Circular Diagram
01
02
03
04
05
06
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50. 50
Marketing Roadmap Template
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audience's attention.
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51. 51
Timeline
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audience's attention.
2016 20202018 20192017

52. Address
# street number, city, state
emailaddress123@gmail.com
0123456789.
Contact Number
Email Address
Thank You
52