Rockit Digital Communication Summit - 2016 February 5-6th.

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Think Export with
Carmen Punga
Industry Manager, Google Romania
carmenb@google.com
2016 Feb 6th @ ROCKIT, Chisinau

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CONSUMER WWW ECONOMYWWW
WWW TOOLSWWW INNOVATION

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CONSUMER and a global economy.creates a database of intentions
and use tools & data to conquer the world faster.Innovate through technology

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What matters to people, hasn’t changed

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What’s changed are the ways we live what matters to us
Sources: Time Magazine, the Wireless Issue, Aug ’12; (Pew Research Center Sept ‘12; eMarketer July, ‘13)
Explore Our Interests
Americans spend more time
online than watching TV
Express Ourselves
4 out of 10 people
repost photos or
videos online
Feel Connected
We check our phones
150x per day

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A global consumer, and a global economy.WWW
and use tools & data to conquer the world faster.Innovate through technology

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By the time
you have read
this, people
around the
world will
have asked
Google
500,000
questions
(est. time to read 6 sec.)

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Database of consumer intentions
6Bhours of video watched monthly
100Bsearches performed monthly

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The next 5 BN
Source: (1) World Internet Users and Population Stats 2015; (2) Eric Schmidt estimate*
http://www.worldometers.info/world-population/
[100% of Global
Population]
Internet Population
Global Population
2014
[42% of Global
Population]
3.0 BN
7.2 BN
2020
8 BN
*
8 BN
8 BN

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A global consumer, WWW ECONOMYcreates a database of intentions
and use tools & data to conquer the world faster.Innovate through technology

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Source: eMarketer, Jan 2014
THE INTERNET IS BORDERLESS
$1.5tn
2014
Global e-commerce sales

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THE PIE IS GETTING BIGGER
$2tn
2016
Global e-commerce sales
Source: eMarketer, Jan 2014

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...AND BIGGER
$2.5tn
2018
Global e-commerce sales
Source: eMarketer, Jan 2014

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Source: Google internal.
Look beyond your home country
The potential is huge
NORTH AM.
$549
BN.
LATAM
$62
BN.
WEST EU
$427
BN.
AFRICA
$46
BN.
EAST EU
$61
BN.
APAC
$808
BN.
Source: eMarketer 2013 - forecast by 2016 (size of market economies).

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A global consumer, and a global economy.creates a database of intentions
and use tools & data to conquer the world faster.WWW INNOVATION

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Innovation by combination

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A global consumer, and a global economy.creates a database of intentions
WWW TOOLSInnovate through technology

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Global Market Finder
Create keyword-based overviews of global potential markets.
HERE
Sources: Google internal.
FREE
-
INFO

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Proprietary + ConfidentialGlobal Business Map
Digital media landscape in key international markets.
HERE
Sources: Google internal.
FREE
-
INFO

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Google Consumer Surveys
Set up your own piece of market research in key international markets.
HERE
Sources: Google internal. (*) Externally available but not free (costs range from 10¢ to $3.50 per complete).
FREE
-
INFO

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Consumer Barometer
Worldwide survey on web behavior, shopping and video usage.
HERE
Sources: Google internal.
FREE
-
INFO

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Google Trends
Growth patterns and trends for individual keywords and industries.
HERE
FREE
-
INFO
https://www.thinkwithgoogle.com/case-studies/loreal-paris-builds-brand-love-with-search.html

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Think with Google
A hub to collect all the available public Google tools, for export, and more.
HERE
FREE
-
INFO

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A global consumer, and a global economy.creates a database of intentions
and use tools & data to conquer the world faster.Innovate through technology

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10x global dreams to carmenb@google.com