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It’s always darkest before the dawn: How
technology can pull independent
journalism out of the media crisis
Contact: Justin Varilek; email: justin.varilek@hackpack.press; Skype: justin.varilek;
US: +17814601649; Russia: +79651054975
HackPack.press
Where’d the Revenues Go?
 51% drop in US
newspaper
revenues
 Print ad spend
loses ground to
Internet ads –
39.4% in 2007 to
19.6% in 2015
Facing a Coverage Gap
25% of the
entire world
in 2016
Age Is No Longer a Factor
Companies and NGOs Need Global
Presence
Problem:
Find locals for
photoshoots, filming,
blogging, risk analysis
and market research
Filling the Coverage Gap
How We Fill the Gap
3100
members
121
countries
Getting You Jobs
Place Posts
Freelance Gigs
Full-time Jobs
Quote Queries
Press Releases
Events
Members receive
emails, filtered by
language, role,
For Breaking News
Search by
 Role
 Language
 Location
 Expertise
 Skill
Profiles + Feedback
View
 Resumes
 Work
Portfolios
 Colleagues
 Subjective
Reviews
Key Media Partners
This is every
commissioning editor’s
dream. I need a better
way to evaluate writers
before hiring them.
VICE is now producing
5x as many episodes a
year & needs access to
local fixers all over the
globe.
"HackPack was an instantaneous and
landslide of a success in my hunt for
employees at our office. In less than one
week, I found three candidates, one of which
has already begun working full-time."
"I spent weeks looking for a solid
Moscow-based business
reporter without success.
HackPack found the perfect
candidate in just a few days."
Erica Alini, Deputy Managing
Editor
Key Corporate Partners
We’ll Connect You
Personal suggestions for who to work
with
Promote your story ideas and experts
Highlight events to the right journalists
Questions?
Thank you! If you would like to know more,
please contact Justin Varilek at
justin.varilek@hackpack.press
Or register at www.HackPack.press

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Justin Varilek - It’s always darkest before the dawn: How technology can pull independent journalism out of the media crisis

  • 1. It’s always darkest before the dawn: How technology can pull independent journalism out of the media crisis Contact: Justin Varilek; email: justin.varilek@hackpack.press; Skype: justin.varilek; US: +17814601649; Russia: +79651054975 HackPack.press
  • 2. Where’d the Revenues Go?  51% drop in US newspaper revenues  Print ad spend loses ground to Internet ads – 39.4% in 2007 to 19.6% in 2015
  • 4. 25% of the entire world in 2016
  • 5. Age Is No Longer a Factor
  • 6. Companies and NGOs Need Global Presence Problem: Find locals for photoshoots, filming, blogging, risk analysis and market research
  • 8. How We Fill the Gap 3100 members 121 countries
  • 9. Getting You Jobs Place Posts Freelance Gigs Full-time Jobs Quote Queries Press Releases Events Members receive emails, filtered by language, role,
  • 10. For Breaking News Search by  Role  Language  Location  Expertise  Skill
  • 11. Profiles + Feedback View  Resumes  Work Portfolios  Colleagues  Subjective Reviews
  • 12. Key Media Partners This is every commissioning editor’s dream. I need a better way to evaluate writers before hiring them. VICE is now producing 5x as many episodes a year & needs access to local fixers all over the globe. "HackPack was an instantaneous and landslide of a success in my hunt for employees at our office. In less than one week, I found three candidates, one of which has already begun working full-time." "I spent weeks looking for a solid Moscow-based business reporter without success. HackPack found the perfect candidate in just a few days." Erica Alini, Deputy Managing Editor
  • 14. We’ll Connect You Personal suggestions for who to work with Promote your story ideas and experts Highlight events to the right journalists
  • 15. Questions? Thank you! If you would like to know more, please contact Justin Varilek at justin.varilek@hackpack.press Or register at www.HackPack.press

Editor's Notes

  1. 3-5 of Nov. 10-15% are accepted Attend 735 euro (we get 4 tickets 1950euros, exhibition booth, office hours, Vetted, validated and reviewed members Get message in the title—Connect all the ends and remove the middleman Connecting Content Producers (think about something catchy, strong) There’s a demand for this (lost jobs, decreased income for publications, world coverage, groups already created in Facebook) And we can make big bucks of this—proven demand from PR (competitors who ask far to much and provide a horrible service) pR in IT, Israel Tech Crunch—Роман Голд Odesk!!! Mediapedia—collective of folks to help improve media knowledge in Russia 13,000 / day people hopped on Need a time limit to remove ppl who are inactive Better verb for short description.—not just returning. Put networking on a new level. Insider—access to the journalist web…?, in the know for journalists Get senior journalists mentor folks—the way to meet journalists online Nexus Lexus Factivia Bloomberg Terminal—contacts for everyone there. Spokeo (expert directory, contacts, info abt household)—identify whwere ppl live, how much they know Leadership directories—helps find experts (choose by area), good to find contact information Pay as very useful for a freelancer Lift stories up top to see who wrote what… Vulture club—closed group on facebook—for conflict zones (HRW guy) Radio and tv for places that need freelancers-- David Filipov & Alec Luhn: very useful to find stringers DF: Boston Globe just has a subscription to NYC and AP rather than producing their own articles. Cheaper than producing their own…unlikely to change tactics? DF: Name: Pack—sounds like they are all the same, breaks with journalistic individuality; Hack—non-prof ppl, he doesn’t want to be considered that (but I kind of like it for the tongue in cheek mentality. Can you laugh at yourself?) Timur: Local businesses want local newspapers covering them, they don’t need the English ones in foreign countries—for quick production, need both local publications and English speaking ones DF: Issue with taking a fixer who also sells an article is are you getting 2nd rate treatment, the article second, etc. DF: need to reassure all individuals and take on the utmost level of protection for ratings leaking? People would immediately know what each journalist thought of each other and this would ruin integrity of journalist and site. Emphasize comments on the reviews instead of a general star rating. It may be useful to provide an analysis of each reporter summarizing their activities, similar to what the Def. Dept does. 150-300% turnover costs for hiring—how high does the turnover cost Create a minimal value proposition A tool that will help return true journalism—fully contextualized, timely and more pertinent news for the average individual. By decreasing costs and facilitating connections, journalists and news outlets will be able to provide stories from anywhere throughout the world that are relevant to their publication’s audience. In the future, we could include a payment system to pay fixers and freelancers—many publications don’t use paypal.. Name ideas: ‘The Inns’ as in are you on the in? I”ve got the ins The Hotel Lobby ‘bar theme’—the journalist that never leaves the bar or place to hang Media guru/mogul Media Spider Name—something along network? Tool? Get name and first pitch down immediately, so there is a lasting impressions B2c thing right now. Get it down to 1 sentence Competitors Gorkana—sell access to a database to PR agencies. You mark what you are interested in hearing stuff from (more British focus) Demotix.com—photo news agency Help a reporter out—HARO Freelancer.com Cision— --primarily US??? --wish bios were better, would be better to see the last 10 stories that someone has written, across multiple publications http://www.journalismjobs.com Muck Rack Profnet Cont3nt.com http://www.productionhub.com http://staffmeup.com http://www.mandy.com PR newswire (database)—Reuters and AP Journalism.co.uk—both a partner and competitor (poorly done and never going to expand, but could partner up to acquire it Partners: news:rewired (organized by http://www.journalism.co.uk – a great place to find the top journalists in one place—held in July) John man—runs hackpack https://www.facebook.com/groups/findajournalist/ Cyndy Green Frontline club for frontline reporters, supporting independent journalism, London-based http://www.frontlineclub.com/about-us/ (Russian lead is Olga Kravtsova https://www.facebook.com/olga.a.kravtsova/ ) https://nppa.org EarthNews--James Fahn JFahn@internews.org Internews--James Fahn JFahn@internews.org http://www.internews.eu/About-Us/ http://www.sej.org/ http://www.poynter.org --Al Tompkins huge base of journalist contacts (Ilya Merenzon) runs Russia! http://en.rsf.org Columbia University CUNY Boston University Drake NYU Stony Brook University of Kansas University of Iowa http://www.collegemediamatters.com/2012/12/04/50-best-journalism-schools-and-programs-at-u-s-colleges-and-universities-updated-for-2013/ https://nppa.org http://jea.org located in Manhattan, KS Christina Asquith – connections with Lee-Or, the NYT, Economist, Guardian, etc. based in Istanbul now Ediz—based in Jerusalem now http://www.spj.org/foi.asp
  2. Digital revenues bypass newsrooms: 61% goes to Google, Facebook, Microsoft, Yahoo and AOL http://www.magid.com/node/280 http://www.journalism.org/2015/04/29/digital-news-revenue-fact-sheet/ http://www.zenithoptimedia.com/mobile-advertising-overtake-newspapers-2016/ Desktop in 2016 up 19.4% of global adsales Mobile Advertising up 38% in 2016 at $71bn (accounting for 12.4% of global adsales) newspaper advertising will shrink 4% to US$68bn. (accounting for 11.9% of global adsales) In 2017 Internet advertisement will account for 34% of global adspend, expected to overtake TV in 2018 --TV at 35.9%
  3. Tribune Co (8 major dailies): Chicago Tribune, LA Times, the Baltimore Sun, the Orlando Sentinel, Fort Lauderdale's Sun-Sentinel, Hartford Courant, the Morning Call in Allentown, Pennsylvania, and the Daily Press in Newport News, Virginia LA Times: was 24, now 6 reporters in 5 countries: Beirut, Beijing, Cairo, Johannesburg and Mumbai Chicago Tribune has 6 reporters (shared with LA Times) Closed: Baghdad, Islamabad, Jerusalem, Kabul, London, Mexico City, Moscow, New Delhi, Seoul Chicago Tribune: was 11, now 0 Beijing, Jerusalem, Moscow, Rome, Beirut, Islamabad, Baghdad, Buenos Aires, London, Mexico City Baltimore Sun: was 5 bureaus, now 0 London, Beijing, Moscow, Jerusalem and Johannesburg http://articles.baltimoresun.com/2005-10-07/business/0510070289_1_bureaus-chicago-tribune-sun Newsday: was 8, now 0 Beijing, Mexico City, Johannesburg, Jerusalem, Islamabad, Moscow, Baghdad and Beirut, Lebanon Orlando Sentinel: was x, now 0 Fort Lauderdale's Sun-Sentinel: was x, now 0 Philadelphia Inquirer: was 6, now 0 Jerusalem, Beijing, Delhi, Tel Aviv, Rome, and London McClatchy (network of 30 papers): was 9, now 0 Jerusalem, Nairobi, Caracas, Baghdad, Moscow, Beijing, Mexico City, Berlin and Istanbul Boston Globe: was 5, now 0 Jerusalem, Berlin, Bogota, Johannesburg, Moscow Al Jazeera America closes down http://www.capitalnewyork.com/article/media/2016/01/8587929/al-jazeera-america-shutting-down Washington Post—still has The Christian Science Monitor, USA Today ABC (Australian Broadcasting Company) (end of 2014-10% job cut) Closed New Zealand, Tokyo, Bangkok, Delhi and Jerusalem Still has hubs Australia, London, Washington DC, Beijing and Jakarta (beirut in the future) https://www.tvnz.co.nz/one-news/new-zealand/abc-closing-nz-bureau-as-part-of-sweeping-budget-cuts-6162374.html http://www.crikey.com.au/2014/12/09/overseas-coverage-sweeps-walkleys-as-abc-cuts-jobs-at-foreign-correspondent/ CNBC (end of 2015) Closed Paris and Tokyo (shrinking London office) http://www.theguardian.com/media/2015/nov/10/cnbc-to-cut-london-live-tv-news-to-focus-on-digital-expansion BBC to cut $5million pounds in 2016 with 1000 reduction in jobs by 2017 and a 150million pound reduction in budget http://www.a516digital.com/2016/01/year-of-cuts-bbc-news-director-admits.html http://www.bbc.co.uk/mediacentre/latestnews/2015/bbc-savings The Guardian to cut over 50 million pounds in 3 years (20% budget cuts)—according to Maeve it is closer to 30% http://www.theguardian.com/media/2016/jan/25/guardian-news-media-to-cut-running-costs Коммерсантъ 2008 cut budgets by 10% 2015 cut print budgets by 10% http://www.rbc.ru/technology_and_media/18/02/2015/54e4ce669a794720f0b85066 Ria Novosti cuts (2014—lost 130 journalists and 50 cities) https://lenta.ru/news/2012/09/26/subsidy/ http://slon.ru/fast/russia/kartina-dostatochno-grustnaya-kak-likvidiruyut-ria-novosti-1067002.xhtml Disolved Ria-Novosti, Golos Rossii and Moskovskiye Novosti turned them into Rossia Sevodnya Fired 130 regional correspondents, leaving just 20 and diminished the regional bases from 69 to 19 There are still members working from home in: Санкт-Петербург, Мурманск, Калининград, Нижний Новгород, Казань, Ростов, Краснодар, Сочи, Пятигорск, Владикавказ, Магас, Грозный, Махачкала, Екатеринбург, Новосибирск, Красноярск, Воронеж, Хабаровск, Владивосток Голос России имел в Вашингтоне, Лондоне, Рио-де-Жанейро, Стамбуле и Киеве, а также сеть корреспондентов по всему миру, вещание осуществляется в 27 странах. У "РИА Новости» - сеть пресс-центров в России и за рубежом, около 40 интернет-ресурсов на 22 языках. TASS 68 зарубежных представительств в 63 странах мира и 70 региональных центров и корпунктов в России http://tass-online.ru/?page=pages&pageID=1&langID=1 Now they are cutting 25% of their staff and dropping everyone else’s pay by 20% http://lenta.ru/news/2015/01/22/tass/ FT going on strike over disagreements on pension plan changes with new Japanese owner Nikkei http://www.theguardian.com/media/2016/jan/26/ft-journalists-24-hour-strike-industrial-action-pension-dispute?CMP=Share_AndroidApp_Tweet
  4. Last 2 years—strong growth of smartphones in emerging markets due to a dropping price http://www.smsglobal.com/thehub/smartphone-ownership-usage-and-penetration/ 2016—projected that 2.16 billion people globally will own smartphones (over ¼ of the world’s population) 2015: China (500m) Japan (57m) Indonesia (52m) India (167m)—projected to reach 200m in 2016—13% penetration UK 64% penetration US 57% penetration Germany 54% penetration To date, it’s estimated that there are roughly 2 billion smartphone users in the market (1.91 billion to be exact), with that number expected to increase another 12% in 2016 to top 2.16 billion people globally. That means that for the first time (possibly in history) more than one-quarter of the world’s population will all carry a similar device. Numbers for Asia Pacific from 2014, projected through 2019: http://www.emarketer.com/Article/Asia-Pacific-Boasts-More-Than-1-Billion-Smartphone-Users/1012984
  5. Facebook started taking off in 2005 in the US Twitter in 2007 after the SXSW event 30 = 40
  6. Solution: A subjective means to select individuals who will help produce content throughout the world
  7. Aug. 1437 (133) July 1304 (1151) June 153 (45) May 109 April 50