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Social Basics: Identify Your Target Audience

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In my Social Basics seminar I teach about identifying your target audience and how significant that is. Having a SOLID social foundation is important and knowing your primary target audience will help you accomplish your objectives.

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Social Basics: Identify Your Target Audience

  1. 1. Identify Your Target Audience Friday, July 19, 13
  2. 2. 3 Target Audiences 1. Group Target Audience 2. Secondary Target Audience 3. Primary Target Audience Friday, July 19, 13
  3. 3. Group Target Audience This target audience is your late adopters, most likely to won’t buy from you until multiple friends or acquaintances have proven it. Friday, July 19, 13
  4. 4. Secondary Target Audience This target audience is your followers, they usually buy once they know someone made a purchased and approves. I call this the ripple effect. Friday, July 19, 13
  5. 5. Primary Target Audience This target audience are your early adopters, they are quicker to purchase from you and take little effort to target. These are often repeat customers, loyal. Friday, July 19, 13
  6. 6. Recap: 3 Target Audiences 1. Group Target Audience - Late Adopters 2. Secondary Target Audience - Followers 3. Primary Target Audience - Early Adopters Friday, July 19, 13

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