Learn how to leverage on your Facebook Paid Advertising Campaign. This was my presentation material during my talk at the Digital Marketing in a BLINK Seminar last March 20, 2015

1. Leveraging On Facebook
Paid Advertising
Jay M. Baratilla
Clockwise Digital
jbaratilla@clockwisedigital.com.au

2. •Build
•Engage
•Amplify

8. CRM and CTR

9. Industry Statistic (US)

10. Mobile Ad Performance

11. Mobile Ad ROI

12. Search Ads vs Social Ads

13. Target Specific

14. Brand Identity

15. Real-time Rewards

16. Personalized

17. And lastly, Facebook Advertising is not only
B2B or B2C but can also go H2H…

18. • Designing Ads – Close Up and Big Image

19. • Designing Ads – Different Buyer Personas

20. • Designing Ads – Apply Social Proofs

21. • Designing Ads – User’s Perspective Approach

22. • Designing Ads – Smart Landing Page Design

23. • Ad Placement – Newsfeed
 Highest CTR &
Engagement.
 Great for
engagement and
generating sales &
leads.
 Supports longer
copy and link
description.

24. • Ad Placement – Desktop Right Column
 Less effective but
cheaper.
 Images are smaller
and text less
readable.
 Works well for
retargeting
 Use an image that
immediately catch
their eye.

25. • Ad Placement – Mobile Newsfeed
 Great for Mobile
App Installs &
Engagement
 Tough to get
website
conversions
 High potential for
new product and
brand discovery.

26. • Audience Targeting
 By Country
 Custom Audiences
 By Interests
 By Gender
 By Behaviors
 By Connections

27. • Bidding Guidelines
 Always use history of
conversions and previous
ad performances
 For first timers, oCPM is
the best choice vs manual
bidding
 For Click-To-Website, at
least have 5X bid price
daily budget
 With manual bidding, set
slightly higher than the
suggested bid

28. • Ads Schedules
 Learn and master Power
Editor tool
 Geo Locations, Behavior
and Page Insights to
determine the best time to
run your ad
 Mobile Ads are best serve
during travel time for
professionals or before
they go to bed

29. • Most Important Key Metrics
 Reach
 Frequency
 Cost per Action

30. • Start From More Specific Target Audience
• You Can Upload Your Database of Emails as Ad
Targets
• Custom Audience Often Gives 5X ROI
• Newsletter Subscribers Will Be Your Closest
Converts
• Do Tryouts for Newsfeed Ads using Organic
Posts
• Desktop and Mobile Newsfeeds Ads Best
Served With “Click Now” Urgency
• Stalk Some Of Your Competitors