[Just In] Google Releases NEW Advertising Features

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Internet Marketing Software - WordStream

Google just released a number of brand new AdWords features much earlier than some anticipated. For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch. Register now if you’re ready to master these updates and put them into action.You have two live sessions to choose from: July 28 or August 3, both at 1 PM ET. You'll learn: -How to take advantage of new Expanded Text Ads (ETAs) -ETA best practices, based on early-access feature data -How to use Google’s new device-agnostic bid adjustments -How to implement responsive display ads and price extensions

Marketing

#PPCNews#PPCNews
Meet Erin
• PPC Evangelist at WordStream
• Has specialized in paid search
for 5 years
• Named the 4th Most Influential
PPC Expert of 2016
• Follow her on Twitter:
@erinsagin

#PPCNews#PPCNews
Announced: Q2
Expected Release Q4

#PPCNews#PPCNews
While We Were Enjoying
the Summer, Google
Had Some Secrets in the
Works…

#PPCNews
Google’s NEW Expanded Text Ads
30-character limit (+5!)
NEW! 30-character headline
80-character description section (+10!)
NEW! 15- character URL paths

#PPCNews#PPCNews
The one
that’s 47%
BIGGER!?

#PPCNews
Say Your Goodbyes – Standard
Ads Will Soon Be Extinct

#PPCNews
Ability to Create/Edit Standard Ad Will Last Through 10/26

#PPCNews
Standard Ads Will STOP Serving
Sometime In Q4 2016 / Q1 2017

#PPCNews
Put Down the
Piña Coladas
and Start
Prepping Your
Ads

#PPCNews#PPCNews
Make the Most of ETA’s
with Mark’s Best Practices

#PPCNews
We Learned Our Lesson the Hard Way

#PPCNews
Take Advantage of the NEW Space
400% Higher
CTR!

#PPCNews
#2 Include Most Important Messaging In Your Headlines

#PPCNews
#3 Headline #1 Is More Important Than Headline #2

#PPCNews
#4 Don’t Pause Your Old Ads Right Away

#PPCNews
#5 Write Ads That Speak to Users on ALL Devices

#PPCNews
#6 Include Top Keywords in Path Fields

#PPCNews#PPCNews
#2 Device-Based Bid
Adjustments

#PPCNews
Many Advertisers Weren’t Thrilled With This
Component of Enhanced Campaigns

#PPCNews
NEW! Set Bid Adjustments by Device

#PPCNews
Beware! The Landscape Has Changed

#PPCNews#PPCNews
#3 Responsive
Display Ads

#PPCNews
Increased Control Over Messaging and Imagery
new! +90 characters
90 characters (+20!)
new! +25 characters (used instead of final URL)
25 characters
new! you can provide your
own image!

#PPCNews
Preview Your New, Responsive Ad

#PPCNews#PPCNews
Bonus! Price
Extensions

#PPCNews
Price Extensions Boast Highest CTR!

#PPCNews
Head to the Ad Extensions Tab in AdWords
Brands
Events
Locations
Neighborhoods
Product Categories
Product Tiers
Service Categories
Service Tiers
Services
USD
AUD
CAD
EUR
GBP
NZD
No Qualifier
From
Up To

#PPCNews
Price Extension Specs
Call out your
products/services!
≤ 25 characters
Differentiate your offer with
callouts like “Limited Time
Only” or product descriptions
≤ 25 characters
Select a product or offer
page to direct searchers
to when they click on
your headerDuh!
You
MUST
enter up
to three
headers

#PPCNews
The Fine Print
#1 – Price Extension
#2 – No Chance!
#1
#2

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