Thursday June 6 we organized another Facebook LAB with interactive part. Our guest presentators were Sander Nubée and Lex Dekkers ABN Amro this time. In this presentation Catriona Paton updated us on the latest Facebook developments

1. June 6, 2013 …
Facebook
Kennissessie

2. June 6, 2013
Info.nl – Full service onlinebureau
Connecting the dots

3. June 6, 2013
Info.nl verbindt al 19 jaar merken met mensen

4. June 6, 2013
Klanten beoordelen ons als
beste inhoudelijke bureau
Al 4 jaar nummer 1 in de Emerce Top 100

5. June 6, 2013
70 ervaren specialisten
Flexibel, efficiënt en effectief

6. June 6, 2013
Omzetten van uw doelstellingen
in online resultaat
Zorgen voor conversiegerichte
user experience bij alle kanalen
Ontwerpen en ontwikkelen van
mobiele sites en apps
Realiseren van hoogwaardige
applicaties en systeemintegratie
Zorgen dat uw online platform
24/7 goed en veilig werkt
Effectief inzetten van social media
voor uw business en merk
Continu optimaliseren van
uw online business
Gebruikmaken van onze online
kennis en ervaring bij u op locatie
Platform voor experiment en
innovatie

7. June 6, 2013
Full service digital agency

8. June 6, 2013
Amsterdams bureau met internationaal netwerk
Partners & joint ventures in Sofia,Milan, Rome, Londen, Madrid, Riga
Sofia
Londen
Riga
Milan
Rome
Madrid

9. June 6, 2013
CATRIONA PATON
FACEBOOK STRATEGIST
LORENZO PIREDDU
TECHNICAL LEAD
FLORIS HONÉE
CREATIVE LEAD
DEVELOPMENT
TEAM
DESIGN
TEAM
NICOLE DIPHOORN
DANNE VAN DER LINDEN
ACCOUNT TEAM

10. June 6, 2013
Info.nl / social marketing is een samenwerking tussen Info.nl en 77 Agency.
77 Agency heeft recentelijk van Facebook de status van Strategic Preferred Marketing Developer
ontvangen.
mobile
ux design
Info.nl/
Social Marketing
managed
services
development

11. June 6, 2013
Advantages:
• Priority product and business support from
Facebook
• Access to alpha and beta product trials
• Improved turn-around times for ads review and
technical issues
• Product planning sessions and co-development of
product go-to-market strategy
• Improved access to Facebook product and
engineering teams
• In-depth trainings on Facebook products tailored
to the SPMD's needs and market focus
• Marketing assets which will clearly designate the
company as a Strategic PMD

12. June 6, 2013
ABN Amro
Facebook Strategy
Learnings and Next Steps
Introduction
Facebook in the Netherlands
Mobile usage
Thinking about your Facebook goals
Facebook Brand Toolkit
The basic tools
New additions to the toolkit
How to use the toolkit to reach your business goals
Interactive Q&A

13. June 6, 2013

14. June 6, 2013
• 45.4% of the Netherland’s online population has a Facebook account
• The fastest-growing age segment is 55+, up 11% in the last 6 months
• Facebook users aged 18+ represent 89.2% of overall users, which is growing
• 86% of the online population used mobiles to go online in 2012 (Statistics Nederland)

15. June 6, 2013
million mobile
monthly active users543
YOY mobile
MAU growth67%

16. June 6, 2013

17. June 6, 2013
Think about objectives…
Community
building
Lead
generation
CRM
Traffic
Media
Exposure
Branding
On & offline
sales

18. June 6, 2013
Baby
• brand new
• finding it’s voice
• needs someone
to look after it to
help it grow
Child
• Constantly learning
and growing
Teenager
• Gaining as many new
friends as possible!
• Transitioning to
maturity
Adult
• Focus on long-term
good quality
relationships
• Mutual partnership

19. June 6, 2013
Facebook: Brands’ social toolkit
What’s available to reach your business goals

20. June 6, 2013
Facebook tools for brands
§ Facebook Page
Content Strategy
Customer Service
Global Pages
Branding
Customer Feedback
Product Development
Traffic Generation
§ Ads
‘Traditional’ ads
Page Post ads
Dark Page Post ads
App use ads
Page Like Posts
Custom Audience
Lookalikes
Mobile App Download
Facebook Exchange
Facebook Offers
Mobile Targeting
Desktop Targeting
Offsite Tracking Pixel
Facebook Exchange
§ Applications
Showcasing a product
User engagement
Amplify viral effect
Provide useful services
Customer service
CRM
Connection with users
Expressing brand values
User-generated content
Competitions
Integrate Website Functionality
§ Offline
Social Machine
Push from other media, eg. Print, TV
§ Website Integration
Open Graph
Social Plugins
Web-based app duplicate
§ Mobile
App installs
Native version of your Facebook app
Facebook app version enabled for
mobile browsers
§ App installs
§ Native version of your Facebook app
§ Facebook app version enabled for
mobile browsers
§ Social Machine
§ Push from other media, eg. Print,
TV
§ Open Graph
§ Social Plugins
§ Web-based app duplicate
§ Facebook Exchange
§ ‘Traditional’ ads
§ Page Post ads
§ Dark Page Post ads
§ App use ads
§ Page Like Posts
§ Custom Audience
§ Lookalikes
§ Mobile App Download
§ Facebook Exchange
§ Facebook Offers
§ Mobile Targeting
§ Desktop targeting
§ Showcasing a product
§ User engagement
§ Amplify viral effect
§ Provide useful services
§ Customer service
§ CRM
§ Connection with users
§ Expressing brand values
§ User-generated content
§ Competitions
§ Integrate Website
Functionality
§ Content Strategy
§ Customer Service
§ Global Pages
§ Branding
§ Customer Feedback
§ Product Development
§ Traffic Driving
Facebook
Page
Applications Ads
Website
Integration
Offline
Mobile

21. June 6, 2013
§ App installs
§ Native version of your Facebook app
§ Facebook app version enabled for
mobile browsers
§ Social Machine
§ Push from other media, eg. Print,
TV
§ Open Graph
§ Social Plugins
§ Web-based app duplicate
§ Facebook Exchange
§ ‘Traditional’ ads
§ Page Post ads
§ Dark Page Post ads
§ App use ads
§ Page Like Posts
§ Custom Audience
§ Lookalikes
§ Mobile App Download
§ Facebook Exchange
§ Facebook Offers
§ Mobile Targeting
§ Desktop targeting
§ Showcasing a product
§ User engagement
§ Amplify viral effect
§ Provide useful services
§ Customer service
§ CRM
§ Connection with users
§ Expressing brand values
§ User-generated content
§ Competitions
§ Integrate Website
Functionality
§ Content Strategy
§ Customer Service
§ Global Pages
§ Branding
§ Customer Feedback
§ Product Development
§ Traffic Driving
Global Pages
Facebook Offers
Facebook Exchange
Social Machine
Offsite Tracking
Pixel
Facebook
Page
Applications Ads
Website
Integration
Offline
Mobile
Custom Audience
Lookalikes
Facebook Exchange
Mobile App
Install Ads

22. June 6, 2013
§ Content Strategy
§ Customer Service
§ Global Pages
§ Branding
§ Customer Feedback
§ Product Development
§ Traffic Driving
§ ‘Traditional’ ads
§ Page Post ads
§ Dark Page Post ads
§ App use ads
§ Page Like Posts
§ Custom Audience
§ Lookalikes
§ Mobile App Download
§ Facebook Exchange
§ Facebook Offers
§ Mobile Targeting
§ Desktop targeting
§ Showcasing a product
§ User engagement
§ Amplify viral effect
§ Provide useful services
§ Customer service
§ CRM
§ Connection with users
§ Expressing brand values
§ User-generated content
§ Competitions
§ Integrate Website
Functionality
§ Social Machine
§ Push from other media, eg. Print,
TV
§ Open Graph
§ Social Plugins
§ Web-based app duplicate
§ Facebook Exchange
§ App installs
§ Native version of your Facebook app
§ Facebook app version enabled for
mobile browsers
Traffic Driving
Amplify viral effect
CRM
Dark Page Post ads Web-based app duplicate
Facebook Exchange
Facebook
Page
Applications Ads
Website
Integration
Offline
Mobile
Content strategy
Lookalikes
Custom Audience
Facebook Offers
Offsite Tracking
Pixel
Facebook app version
enabled for mobile browsers
Showcasing a product
‘Traditional’ ads

23. June 6, 2013
§ Content Strategy
§ Customer Service
§ Global Pages
§ Branding
§ Customer Feedback
§ Product Development
§ Traffic Driving
§ ‘Traditional’ ads
§ Page Post ads
§ Dark Page Post ads
§ App use ads
§ Page Like Posts
§ Custom Audience
§ Lookalikes
§ Mobile App Download
§ Facebook Exchange
§ Facebook Offers
§ Mobile Targeting
§ Desktop targeting
§ Showcasing a product
§ User engagement
§ Amplify viral effect
§ Provide useful services
§ Customer service
§ CRM
§ Connection with users
§ Expressing brand values
§ User-generated content
§ Competitions
§ Integrate Website
Functionality
§ Social Machine
§ Push from other media, eg. Print,
TV
§ Open Graph
§ Social Plugins
§ Web-based app duplicate
§ Facebook Exchange
§ App installs
§ Native version of your Facebook app
§ Facebook app version enabled for
mobile browsers
Content strategy
Customer service
Provide useful services
‘Traditional’ ads
Page Post ads
Lookalikes
Open Graph
Facebook app version
enabled for mobile browsers
Social Plugins
Push from other media,
eg. Print, TV
Facebook
Page
Applications Ads
Website
Integration
Offline
Mobile
Custom Audience
Expressing brand values
Amplify viral effect

24. June 6, 2013
§ Content Strategy
§ Customer Service
§ Global Pages
§ Branding
§ Customer Feedback
§ Product Development
§ Traffic Driving
§ ‘Traditional’ ads
§ Page Post ads
§ Dark Page Post ads
§ App use ads
§ Page Like Posts
§ Custom Audience
§ Lookalikes
§ Mobile App Download
§ Facebook Exchange
§ Facebook Offers
§ Mobile Targeting
§ Desktop targeting
§ Showcasing a product
§ User engagement
§ Amplify viral effect
§ Provide useful services
§ Customer service
§ CRM
§ Connection with users
§ Expressing brand values
§ User-generated content
§ Competitions
§ Integrate Website
Functionality
§ Social Machine
§ Push from other media, eg. Print,
TV
§ Open Graph
§ Social Plugins
§ Web-based app duplicate
§ Facebook Exchange
§ App installs
§ Native version of your Facebook app
§ Facebook app version enabled for
mobile browsers
Product development
Amplify viral effect
Expressing brand values
Mobile Targeting
App Installs by device
Facebook
Page
Applications Ads
Website
Integration
Offline
Mobile
‘Traditional’ ads
Page Post ads
Content strategy
Social Plugins
Mobile App
Install Ads
Showcasing a product

25. June 6, 2013
§ Content Strategy
§ Customer Service
§ Global Pages
§ Branding
§ Customer Feedback
§ Product Development
§ Traffic Driving
§ ‘Traditional’ ads
§ Page Post ads
§ Dark Page Post ads
§ App use ads
§ Page Like Posts
§ Custom Audience
§ Lookalikes
§ Mobile App Download
§ Facebook Exchange
§ Facebook Offers
§ Mobile Targeting
§ Desktop targeting
§ Showcasing a product
§ User engagement
§ Amplify viral effect
§ Provide useful services
§ Customer service
§ CRM
§ Connection with users
§ Expressing brand values
§ User-generated content
§ Competitions
§ Integrate Website
Functionality
§ Social Machine
§ Push from other media, eg. Print,
TV
§ Open Graph
§ Social Plugins
§ Web-based app duplicate
§ Facebook Exchange
§ App installs
§ Native version of your Facebook app
§ Facebook app version enabled for
mobile browsers
Content strategy
Branding
Showcasing a product
Expressing brand values
User engagement
User generated content
Page Like Posts
Desktop Targeting
Social Machine
Open Graph
Facebook
Page
Applications Ads
Website
Integration
Offline
Mobile
Mobile Targeting
Facebook app version
enabled for mobile browsers
Amplify viral effect
‘Traditional’ ads
Page Post ads

26. June 6, 2013
What are your most important goals for Facebook, and for
social media overall?
Which social media tools are you currently using?
What have you learned from using social media up to now?
What’s the next step for your brand on Facebook?
How will your brand utilize Facebook effectively?

27. June 6, 2013
Facebook tools for brands
§ Facebook Page
Content Strategy
Customer Service
Global Pages
Branding
Customer Feedback
Product Development
Traffic Generation
§ Ads
‘Traditional’ ads
Page Post ads
Dark Page Post ads
App use ads
Page Like Posts
Custom Audience
Lookalikes
Mobile App Download
Facebook Exchange
Facebook Offers
Mobile Targeting
Desktop Targeting
Offsite Tracking Pixel
Facebook Exchange
§ Applications
Showcasing a product
User engagement
Amplify viral effect
Provide useful services
Customer service
CRM
Connection with users
Expressing brand values
User-generated content
Competitions
Integrate Website Functionality
§ Offline
Social Machine
Push from other media, eg. Print, TV
§ Website Integration
Open Graph
Social Plugins
Web-based app duplicate
§ Mobile
App installs
Native version of your Facebook app
Facebook app version enabled for
mobile browsers
§ App installs
§ Native version of your Facebook app
§ Facebook app version enabled for
mobile browsers
§ Social Machine
§ Push from other media, eg. Print,
TV
§ Open Graph
§ Social Plugins
§ Web-based app duplicate
§ Facebook Exchange
§ ‘Traditional’ ads
§ Page Post ads
§ Dark Page Post ads
§ App use ads
§ Page Like Posts
§ Custom Audience
§ Lookalikes
§ Mobile App Download
§ Facebook Exchange
§ Facebook Offers
§ Mobile Targeting
§ Desktop targeting
§ Showcasing a product
§ User engagement
§ Amplify viral effect
§ Provide useful services
§ Customer service
§ CRM
§ Connection with users
§ Expressing brand values
§ User-generated content
§ Competitions
§ Integrate Website
Functionality
§ Content Strategy
§ Customer Service
§ Global Pages
§ Branding
§ Customer Feedback
§ Product Development
§ Traffic Driving
Facebook
Page
Applications Ads
Website
Integration
Offline
Mobile

28. June 6, 2013
Get in touch:
Nicole Diphoorn – Nicole@info.nl
Danne van der Linden – Danne@info.nl
Find our more about us:
www.info.nl/socialmarketing
www.77agency.com