1. Water, Rocks and Trees
BUILDING UPON OUR RICH RESOURCES:
The Creative Economy in Muskoka

2. 1. What are the current characteristics
of Muskoka’s creative economy?
2. What are Muskoka’s challenges, weaknesses,
strengths, and opportunities?
3. How does Muskoka compare to other creative
rural communities in Ontario?
4. How can this information be applied to the
development of the creative economy?

3. Defining D
arwin’s cr
eative spi
Darwin is
rit
renowned
But what as a city a
Creativity, Tourism and just what
sets it apa
Tess Lea a
rt and dri
live with cr
ves its crea
eativ it y an
d colour.
nd a team tive worker
L FORU
M Economic Development in a of researc
hers aim
s? That’s
to uncover
LTURA .
RURAL
CU
land: Rural Context: the case of
al Eng
tegy for Rur al Prince Edward County
l Stra
text
ultura l Capit Amy Dyt Much has
Cultura
been said
Canada’s
about Darw
y and C photogra remotenes
s, climate, in’s distin
A reativit ph cultural di ction from
eCotriivoe
Barry Ledw and itinera other coas
unity C idge nt people versity, an tal cities.
d unusual
omm qualities al contribute Its size,
Cr a r d r
mix of tour
g in Rural C Working Paper Series: so have m
ade Darw
to its uniq
in a cookin
ue flavour
, culture an
ists, backpa
ckers
Investin
Now, for th d identity.
Martin Prosperity Research including
e first tim
staff at Ch
e, a team
of specialis
g pot for a
vibrant cr
eative indu
These
stry.
arles Darw t research
distinctiven in Universi ers from ar
ess. ty (CDU), is ound Aust
mapping ralia,
Prepared by: Director of this creativ
CDU’s Scho e
Tess Lea sa ol for Soci
id a great al and Polic
needs of cr deal of info y Research
Kevin Stolarick, University of Toronto eative wor rmation w
as require
, Associat
e Professo
kers. d to unde r
Mark Denstedt, University of Toronto rstand the
Betsy Donald, Queen’s University
&
Gregory M. Spencer, University of Toronto eative Urban
Connecting Cr within Eastern
aper
Rural Economies
ssion p Mega Region
Ontario & the
u
A Disc
The Creative Economy
May 2010
REF. 2010-MPIWP-006
Hunter Trust
Dr Ian
LITT ORAL
Arts
Rural Policy Implications
15/2/06 April 27 2010
27,
Presented by the Ontario Ministries of:
Economic Development and Trade
Research and Innovation
Tourism and Culture
Agriculture, Food and Rural Affairs
tario
n for Eastern On
Wealth Creatio
ries Growth and Government of
Canada
Creative Indust Fednor and The
Capitalizing on tario CFDC Net
work Inc,
Eastern On
Funded by The

4. Office
Consolida
t
the Officia ion of
l
of the Mus Plan
koka
k
Planning A oka
Mus
rea
Fi na l Re po rt
n Fr am ew or k
ie r-R an ke d To ur is t De st in at io
oj ec t Pr em
A ss es sm en t Pr
Th e M us ko ka
October 15
, 2008
Prepared b
y
Gravenhurst The Distric
t of Musko
Planning a ka
nd
Developme Economic
nt Departm
ent
hic
De mograp Gravenhurst
Business Retention and
Profile
Expansion (BR+E) nts for MUSKOK
A BRAND
Final Report
Colour Equivale
PMS
CMYK
RGB
WEB (HEX)
PMS 3435
100/0/81/66
0/80/47
00/50/2F
June 6, 2005
PMS 370
56/0/100/27
93/151/50
5D/97/32
T PROJECT
PMS 116
0/16/100/0
SSESSMEN
255/210/0
MUSKOKA A
FF/D2/00
wo rk
na tio n Fra me
009 ed To uri st De sti
ARY 2 Pre mi er- Ra nk
PMS 2935
100/46/0/0
FE B R U
0/118/191
00/76/BF
PMS 1955
0/100/60/37
163/2/52
A3/02/34

8. • occupational categories • industrial structure
• population • employment
• education • income levels

11. “We’re trying to get everyone
talking to each other, but it’s a
me against you mentality in
everything - rather than looking
at it as a huge area that
really needs to work together
and build”(KI-04)

13. !"#$%&'($#
)(&*" 2*$#3)4
)-5"*-4
3&'#%6
+%*"%,&*-
#$"."*"/
&#/%0)/
("1)

14. A transit system will never
make money. It’s like a library
or a museum, a skating rink,
or curling rink... they will never
make money. But it enables the
community to survive better,
it provides a service, a higher
quality of life

15. Appendix "III"
DISTRICT MUNICIPALITY OF MUSKOKA
DISTRICT MUNICIPALITY OF MUSKOKA 592
2
PROPOSED ACTIVE TRANSPORTATION NETWORK
PROPOSED ACTIVE TRANSPORTATION NETWORK 11
31
3
Connection
Connection 8
45
Loop F
Loop F
3
Route 6
Route 6
3
60
3
Fairy Lk
3
Skeleton Lk
Skeleton Lk Fairy Lk Peninsula Lk
Peninsula Lk
Near 7
Near 60
e
e
utt
Connection
u
11 Connection
Ro
Community
Community
Ro
23
28 9
Lake Rosseau
Lake Rosseau Route 7
Route 7
onn
Route C
Route C 141
ttiio
2
Lake Joseph
Lake Joseph 24
ec
ec
12
Loop B
Loop B
nn
nn
4 Mary Lk
Mary Lk 10
Co
Co
169 Three Mile Lk
Three Mile Lk 10 Loop D
Loop D 21
35
7 27
4 44 Connection
Connection 22
Near
Near 25
Co
Co 35
nn
nn Loop A
Loop A Route 2
Route 2
Community
Community ec
ec 9
ttiio
on
11
Lake of Bays
Lake of Bays
Route B
Route B 118 nR
Ro
26 ou
utte 4
400 29 e 5
5 46
32 47 2
39
Lake Muskoka
Lake Muskoka Lake of Bays
Lake of Bays
Georgian Bay
Georgian Bay 38
Near
Near 50 117
51
33
Community
Community
30
Route A
Route A
37 42
15 35
Loop E
Loop E
13
Connection
Connection 37
14
16
Route 1 Alternate
Route 1 Alternate
48 Connection
Connection
Connection
Connection 5
34 169
Route 1
Route 1 17
Route 4
Route 4 18
Near
Near 1 36 118
41
400 13
Community
Community
20
Route D
Route D
6
Loop C NOTE: See Appendix "IV"
19 Active Transportation Route Ownership
6
Produced by the District of Muskoka under licence from
Ontario Ministry of Natural Resources, Copyright (c) Queens Printer 2010.
Sparrow Lk
Sparrow Lk Route Types
11
The information contained herein may be erroneous, inaccurate or misleading.
The parties compiling and/or disclosing the information make no warranties
13 Connection
whatsoever as to the accuracy of any or all of the information contained herein.
49 Loop
Any party relying on this information does so at their own risk and shall not,
under any circumstances, make any claim against anyone on the grounds
Near Community
that the information was erroneous, inaccurate or misleading.
This road network information has been generated or adapted from Ontario Road
Network Database, a database built from source data provided by the Municipalities
of Ontario to the Government of Ontario under licence. 6
The Ontario Road Network Database is the property of the Government of Ontario
and is used under licence from the Government of Ontario. Urban / Community
As Amended June 14, 2010 Boundaries
Mcc5gisMapInfoDataSpecial ProjectsActive Transportation Mappingbike routes PROPOSED_11x17_May 2010_Route Types.WOR

17. “Employment in Muskoka
tends to be cyclical, and the
cycle has to be broken, we’re
wrestling with the ideas now.
Are we going to be successful
in a year or two?
Who knows, this is a
long-term thing.”

18. Muskoka year round v. seasonal population (2006)
Total 57,375 75627
Muskoka Lakes 6739 25129
Lake of Bays 3720 11480
Huntsville 19048 6171
Gravenhurst 11510 11036
Georgian Bay 2438 14766
Bracebridge 16,039 7045
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
year round seasonal

20. Employment Occupations (2006)
100% 3.40% 5.10% 1.6% 2.52%
10.70% 8.9% 6.80%
90%
21.01%
26% 20.90% 28.2%
80% 15% 21.3% 27.80%
70%
60%
42.70% 43.70%
50% 41.4% 43.30%
45% 37% 43.9%
40%
30%
20%
30.90% 29.80% 29.60% 32.77%
25.80% 28.8% 26.8%
10%
0%
ka
a
rd
rio
ke
y
in
nt
or
tfo
ko
ul
La
a
ou
El
nt
ito
ra
us
e-
C
O
St
an
th
M
d
n-
M
ar
-o
w
Ed
ra
ga
ce
ia
in
N
Pr
CREATIVE SERVICE WORKING AGRICULTURAL

22. “We haven’t done a
good job of reaching
out to youth.
We know that.”
(KI-14)

23. Educational Attainment (2006)
41.4% 41.5%
39.9% 39.7%
38.2%
36.9%
35.4%
26.7% 26.0%
18.4%
17.2% 16.7%
16.2%
11.9%
a
rd
io
ke
y
in
a
nt
k
ul
ar
or
tfo
ko
La
ou
ito
nt
El
ra
us
e-
C
O
an
St
th
M
d
M
n-
ar
-o
w
Ed
ra
ga
ce
ia
in
N
Pr
College/trades/other qualifications University Degree

24. “Education creates a different
atmosphere. It’s an economic
development engine unto itself.
It brings creative thinkers, creates
jobs, talent pools, affordable housing,
transportation initiatives, recreation
programming, it validates so
many things” (KI-19)

28. Bu
si
ne
ss
C
on
su
lti
W
En
gi ng
103
eb ne
an er
d in
g
73
So
ftw
ar
e
43
Ar
tis
ts
28
D
es
ig
n
27
Fi
Ad lm
21
ve
rti
si
Ar
ch n g
17
ite
ct
Pu u re 16
bl
is
h
Ed ing
16
Pe u
rfo cati
rm on
8
in
Ph g A
rt
8
ot
og s
ra
ph
y
6
G
Muskoka Creative Industries (2006)
am
es
4
R M
us
ad M
4
io us ic
an eu
d m
s
4
Te
le
vi
si
on
3
H
er
ita
M g
2
Pu ar e
bl ke
ic tin
R g
2
el
at
io
ns
1

33. Get feedback
along the way
Use a variety Don’t let the
of sources data overwhelm
you
Lessons
The
Acknowledge competitive
research advantage might
limitations be staring
at you

34. COMMUNICATION EDUCATION
ORGANIZATIONAL & TRAINING
INFRASTRUCTURE
FURTHER
ENTREPRENEURSHIP STUDY
YOUTH ARTS, CULTURE &
OUTREACH HERITAGE

35. “We recognize the value of the
creative economy. It’s a great idea,
everyone loves it, but we need to get
traction. We need to back it up with
documentation” (KI-19)

36. Water, Rocks and Trees
BUILDING UPON OUR RICH RESOURCES:
The Creative Economy in Muskoka