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DesignS Brand Concept

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DesignS Brand Concept

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DesignS is a unified brand platform to promote Singapore design, consisting of a group partnership of design-centric institutes and associations in Singapore.

For updates, visit http://www.designs.com.sg/

DesignS is a unified brand platform to promote Singapore design, consisting of a group partnership of design-centric institutes and associations in Singapore.

For updates, visit http://www.designs.com.sg/

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DesignS Brand Concept

  1. 1. DesignS Brand Model, Name & Identity
  2. 2. DesignS DesignS Concept From diversity to differentiation Rationale There are numerous design hubs, but most are culturally-inspired. But our origins as immigrants, shaped by colonialism, and then forged by national necessity, made us balanced and inclusive. Our only salvation was to be relevant to the modern world and this actually made us the world’s only global city-state. This is now the antidote to providing design solutions relevant to the modern world.
  3. 3. DesignS Brand Identity Guidelines 3-State Brand Strategy Model ls s His R tia ines s po tori ole for DesignS s d en us ing cre s a b et th es ed a to g liti cal cs, ly of ex Sin from ch ga a sin wn ce po trad nge bu o la the re h e, f and rong is ren tic p mi as p inan hu dd b e St ore gma don le laye ce to p pra Ability ma d t ga n he glob Sin tre, a Singapore’s ability to bring rol al en eo c pragmatic and adaptive design f solutions versa requires relevant and adaptive solutions The need for brands from G3 to BRIC or vice appreciate nuances and cultural practices Singapore’s ability to communicate and Benefit from the trade routes Duo-cultural appreciation Brand Purpose from east and west Differentiation DesignS Influence Creative Solutions from the cross-roads of the world Str o ng rs an roo ete ast d w ts rpr e t est to b I nte from o eas cu oth ue s tt ltu res east niq esign wes U d or for An in B for est int an clus alan w o to n p s, ys ive ce on ee link ss i wil ingul and d glo lut etw de dre l b ar so in-b r tra s ad e r cu no b bal s 1 t in- c u elp ele ltu ias olu va re, ap tio 2- erfe ide. O w h . nt p s ho ps for with proa ns he er w- ga glo solu ch t is t eith kno tion o re ion nd ta ba l m tions ward po a e ga pans ity, erpr ark th ets at s Sin ex ctiv int e nn co This 3-state model is a proprietary strategic tool of Consulus Pte Ltd 22nd February 2010
  4. 4. DesignS DesignS Concept This is what Singaporeans look like
  5. 5. DesignS DesignS Concept This is how Singapore lives Images courtesy of Singapore Tourism Board
  6. 6. DesignS DesignS Concept This is what Singapore looks like Images courtesy of Singapore Tourism Board
  7. 7. DesignS DesignS Concept This is how Singapore connects Global Trade Global Finance Global Relations
  8. 8. DesignS DesignS Concept DesignS means DesignSolutions DesignShape DesignSense DesignSpace DesignSingapore Rationale Essentially, DesignS means diversity of solutions adapted to the world. It speaks of Singapore’s role as a design interpreter for different levels of design conversations and needs . It gives rise to new possibilities and creative ideas to meet the challenges of our time.
  9. 9. DesignS DesignS Concept
  10. 10. DesignS DesignS Concept
  11. 11. DesignS DesignS Concept
  12. 12. DesignS DesignS Concept
  13. 13. DesignS DesignS Concept
  14. 14. DesignS DesignS Concept D
  15. 15. DesignS DesignS Concept
  16. 16. DesignS DesignS Concept
  17. 17. DesignS DesignS Concept Introducing
  18. 18. DesignS DesignS Concept Singapore’s leading design network
  19. 19. DesignS DesignS Concept Corporate Sponsor Brand Strategy and Identity Management Sponsorship for the Brand Concept and Design of DesignS The strategic brand model, brand name, identity visuals and brand messages were developed by Consulus Pte Ltd. Consulus is a home-grown brand consultancy operating in 9 countries. With a team of business consultants and multi- disciplinary designers, it specialises in organisational branding. www.consulus.com
  20. 20. Let Singapore design your future DesignS

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