Matt Mattus, Photography and Online Branding: Accomplish the Seemingly Impossible

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The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.

Matt Mattus, Photography and Online Branding: Accomplish the Seemingly Impossible

Rochelle Greayer presented on cultivating your personal brand. She recommends knowing who you are by identifying your values, goals, passions and beliefs. Tell your authentic story by sharing what you're good and bad at in meaningful ways. Be a human, not a machine, by slowing down, working with brands aligned with your values, and connecting with others authentically. Cultivate creative freedom by making your brand personal and experimenting while enjoying the process.

iPhone-ography - Kelly Fitzsimmons

GardenBloggersConference

Opening Remarks, Adam Japko

GardenBloggersConference

This document discusses the Garden Bloggers Conference (GBC). It provides statistics showing that GBC attendees have a large social media footprint, with followers comparable to major gardening magazines. The conference drew attendees from 25 states, with 18% coming from Georgia. It recognizes the advisory board and association sponsors that supported the event. Finally, it calls out three notable attendees of the conference: Mary Palmer Dargan of Landscape Your Life, Jeanne Cope of The Joyful Gardener, and Jane Grossman of Just Living Green.

Branding and Maximizing Revenue for Your Blog and Website - Lisa Steele

GardenBloggersConference

Lisa Steele grew her blog Fresh Eggs Daily from nothing in 2012 to substantial success in 2015, with over 25,000 followers, 300,000 monthly views, and multiple revenue streams. She provides five tips for others to successfully brand, grow, and monetize their blog: 1) find a unique niche, 2) create a consistent brand, 3) add your personal identity, 4) treat your blog like a business, and 5) focus on what works for your audience and goals. The document emphasizes building an authentic brand through hard work and passion over quick shortcuts.

Branding and Maximizing Revenue for Your Blog and Website - Jan Bills

GardenBloggersConference

This document provides tips for bloggers on how to grow their garden blog organically. It recommends reducing weeds and wordiness to keep readers engaged with short, visual content. Bloggers should design their blog and brand cohesively across platforms, focusing on quality content over quick growth. By listening to readers and providing relevant posts at the right time, bloggers can create a balanced blog with authenticity and visual appeal that readers will want to share and recommend.

Finding and Leveraging Opportunities to Build a Brand - Sara Bendrick

GardenBloggersConference

Sara Bendrick is a landscape designer and host of the DIY Network show "I Hate My Yard". The document provides an overview of her career path from studying landscape architecture in college to landing a role on television. It describes what a typical work day is like filming the show, how products get featured on the show, and how she promotes herself and the show on social media platforms like Twitter.

Matt Mattus, Blogging With The Stars: Snapshots of Four Successful Blogs

GardenBloggersConference

The document discusses developing an Instagram niche and consistency. It suggests choosing a niche that gives people something they can understand, such as a niche Instagram account focused only on posting photos of a finger. It also recommends being consistent by posting weekly photos with a simple aesthetic and one line captions to give people something they can get behind. The document then provides tips for developing an Instagram presence, such as being intentional with photos, using good lighting and composition, engaging with people, seeking inspiration, and owning who you are.

“Visual Web” Marketing + Instagram Power Tips by Adam Japko

GardenBloggersConference

This document discusses the rise of visual marketing and its impact on social media engagement. It notes that visuals are more engaging and memorable than text. As mobile technology and social platforms that emphasize images like Instagram and Pinterest grew in popularity, marketing shifted to be more visual. Short-form video on platforms like YouTube and Vine also became very popular. The document discusses how both individuals and brands can leverage visual content like photos and videos to engage audiences and grow their online presence and brand across various social media channels in an authentic way.

Keynote: Nathan Turner

GardenBloggersConference

Simplifying Social Data: How to Measure and Maximize Your Results on Social M...

GardenBloggersConference

The document discusses how to measure social media performance by analyzing key metrics and data sources. It recommends examining owned social data, web data, CRM data and industry data to understand messaging effectiveness. Important metrics include vanity metrics, site metrics, engagement, cost-per-acquisition and retention. Key performance indicators that relate to business goals should also be studied, such as outliers, halflife, amplification, and conversion rate. Benchmarks can be set by starting with average past metrics and testing continually to refine objectives.

Think Like an Editor: Turn Good Design Blogs, Articles, and Books Great by Ro...

GardenBloggersConference

WordPress and Google Analytics: Websites, Blogs, and Analytics Made Simple(r)...

GardenBloggersConference

Keynote: India Hicks

GardenBloggersConference

Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Co...

GardenBloggersConference

The document discusses tips for bloggers seeking brand collaborations. It notes that 92% of consumers are more influenced by peer recommendations than ads, and 83% of companies use social media for brand awareness. It advises bloggers to grow their readership and improve metrics to get noticed by brands, and to politely reach out by introducing themselves, what they offer, and how it could benefit the brand. When securing a collaboration, bloggers should put agreements in writing, stay organized, and deliver more than expected. Building relationships and consistently creating high quality content can lead to longer-term collaborative opportunities.

Create to Connect: How to Blow Up Your Brand and Be Creative Everyday

GardenBloggersConference

Justina Blakeney is a designer, artist, author and blogger who shares her bohemian style through her brand The Jungalow. She discusses how she grew her blog into a successful brand through clarity about her message of decorating wild, employing creativity through consistent posting, and building community by engaging with others and sharing her work across platforms. The presentation provides tips for developing an online brand, including establishing brand clarity, producing authentic content prolifically, using data and being strategic, and creating community.

Integrated Blogging Strategies by Christi Tasker

GardenBloggersConference

Opening Keynote: Cynthia Rowley

GardenBloggersConference

How to Take Amazing Photos with Your Smartphone by Colleen Duffley

GardenBloggersConference

This document advertises the services of photographer and creative director Colleen Duffley. It promotes her traveling iPhone photography exhibit "Light Impressions on Tour" which showcases images from 40 photographers using 40 iPads. It is available to lease for events. The document also advertises Duffley's iPhone photography classes and book of her running images. She is described as an international photographer and creator/curator of Light Impressions known for her iPhone photography skills and techniques.

Posts With Staying Power: Crafting Your Content to Make It Searchable, Sharea...

GardenBloggersConference

The Power of Personal Branding for Professional Success - Lorrie Thomas Ross

GardenBloggersConference

The document discusses personal branding for professional success. It outlines a personal branding success formula of defining expertise, identity, and style. It provides tips on owning expertise by identifying your specialty and area of knowledge. Additionally, it addresses establishing an identity and distinctive style through online and offline communication and appearance to refine a consistent personal brand.

Chris Heiler, How to Build Your Business Through Inbound Marketing

GardenBloggersConference

This document discusses how inbound marketing can be used to attract more visitors, leads, and close more customers. It provides measurable results from using inbound marketing, such as increased revenue by 230% in one year. The methodology involves attracting visitors with content and social media, converting them with offers and calls-to-action, and closing them using landing pages, lead scoring, nurturing and CRM integration. Tips for content include writing 500+ word blog posts, optimizing for keywords and metadata, and sharing on social media. Measuring performance is also important. The overall goal is to move visitors along the funnel from strangers to customers.

Adam Japko, Connecting with Users: What you Should Know About Search and Anal...

GardenBloggersConference

This document discusses strategies for driving traffic to websites through content marketing and social media. It emphasizes that focusing on high-quality interactions and conversions is more important than just accumulating traffic. Creating engaging blog content on topics relevant to prospective customers and optimizing websites for lead generation and sales can help businesses grab more than their static share of the market. Regular posting of fresh content and sharing it across social media platforms can help drive traffic from search engines and referrals to company websites and conversions. Analytics should be used to continuously improve content, visitor flows and results.

Amy Flurry, What New Media Can Learn From Traditional Media

GardenBloggersConference

Teresa O’Connor, Keynote Day 2

GardenBloggersConference

1. Teresa O'Connor recounts her journey of building her gardening blog brand over 10 years through various social media platforms and opportunities. 2. She started the Seasonal Wisdom blog in 2009 and found early success engaging on Twitter, collaborating with other bloggers, and producing a podcast. 3. Over the years, her brand grew through opportunities like authoring a book, speaking at events, and partnering with companies, establishing herself as a leader in the gardening blog community.

Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital C...

GardenBloggersConference

This document provides 21 tips for digital content marketing to build a business or personal brand. Some key tips include always analyzing digital marketing efforts using analytics to understand engagement and improve content, using images more than text as images get more engagement on social media, experimenting with hashtags to join larger conversations, and leveraging different platforms like Pinterest, Instagram and Houzz to expand reach. It also emphasizes the importance of organization, keywords and search engine optimization.

Dan McCarthy,The Business of Blogging

GardenBloggersConference

The document discusses how to use content marketing to grow a business. It outlines a O-P-E-P framework: (1) Outcome - decide what outcomes you want like increasing sales; (2) Place - determine where to distribute content like websites or social media; (3) Energy - consider how much time you can spend creating content; (4) Plan - create a content plan with topics, posting frequency, and promotion strategy. A case study of Bikemanforu is provided who grew his eBay sales to over $300k annually through consistent YouTube videos documenting his bike repair business that generated millions of views and thousands of subscribers. The document advocates for integrating content creation like videos into daily work and having a

7 Habits of Highly Effective People.pptx

gpangilinan2017

Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list. But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift. That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles. The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world. Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself. The last habit, habit number 7, focuses on continuous growth and improvement.

The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...

CANSA The Cancer Association of South Africa

You may be stressed about revealing your cancer diagnosis to your child or children. Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter. Find out more: https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/