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Sara	
  Bendrick	
  
Landscape	
  Designer	
  &	
  Host	
  of	
  	
  
‘I	
  Hate	
  My	
  Yard’	
  
DIY	
  Network
garden-­‐bloggers-­‐conference.com 1
2
-­‐Brief	
  introduction	
  and	
  why	
  I	
  never	
  thought	
  I	
  was	
  cut	
  out	
  for	
  TV	
  
!
	
  -­‐How	
  I	
  landed	
  in	
  TV.	
  
!
-­‐The	
  positive	
  and	
  negatives	
  of	
  working	
  for	
  a	
  big	
  network	
  
!
-­‐What	
  a	
  typical	
  T.V.	
  work	
  day	
  looks	
  like	
  
!
-­‐How	
  products	
  get	
  featured	
  on	
  the	
  show	
  
!
-­‐Gorilla	
  Marketing	
  &	
  How	
  I	
  am	
  guiding	
  my	
  branding	
  on	
  Social	
  Media	
  
!
!
!
!
!
3
BEFORE	
  #IHATEMYYARD
4
AFTER	
  #IHATEMYYARD
5
I	
  Hate	
  MY	
  Yard	
  Reel
6
This	
  is	
  were	
  I	
  started…	
  
!
Daisy	
  pickin’	
  creative	
  kid	
  
!
not	
  your	
  A	
  type	
  student	
  
!
!
!
7
College!	
  	
  	
  
Cal	
  Poly	
  San	
  Luis	
  Obispo	
  	
  
Landscape	
  Architecture
Studying	
  abroad	
  
Running	
  a	
  maintenance	
  route	
  
Crew=convicts	
  &	
  lot	
  of	
  pruning
8
9
C O L E M A N R E S I D E N C E
Arroyo Grande, California
Coleman Residence Featured in Stone Elements !
& CLCA Beautification Award 2012
10
I	
  don’t	
  have	
  a	
  style
11
Getting	
  into	
  T.V.	
  
!
Finding	
  opportunities	
  
-­‐Casting/trying	
  out	
  for	
  existing	
  idea	
  
It’s	
  competitive,	
  I	
  was	
  lucky	
  …&	
  prepared	
  
!
THEY	
  WILL	
  GOOGLE	
  YOU	
  
!
Pitching	
  a	
  show	
  idea	
  
-­‐production	
  companies	
  
production	
  companies	
  are	
  always	
  looking	
  for	
  the	
  next	
  thing	
  
-­‐creating	
  a	
  reel	
  
-­‐idea	
  sheet,	
  characters	
  etc	
  
-­‐Camera	
  presences	
  (	
  host-­‐y	
  vs	
  authentic…why	
  are	
  you	
  doing	
  this!)	
  	
  
!
!
!
!
!
12
A	
  T.V.	
  Lifestyle	
  
Its	
  not	
  real	
  till	
  it’s	
  real!	
  
Need	
  to	
  be	
  very	
  flexible	
  
I	
  live	
  in	
  SD…	
  but	
  was	
  in	
  LA	
  10	
  months	
  last	
  year	
  
!
Have	
  to	
  be	
  a	
  calculated	
  Risks	
  taker	
  
quit	
  my	
  regular	
  paying	
  job	
  
!
You	
  better	
  be	
  able	
  to	
  save	
  
$	
  comes	
  in	
  chunks	
  (unless	
  signed	
  to	
  the	
  network)	
  
!
Traveling	
  is	
  a	
  usual	
  
-­‐homeshows	
  	
  
-­‐conferences	
  
-­‐traveling	
  for	
  the	
  show	
  
!
!
13
Benefits	
  of	
  T.V.	
  
!
Instant	
  Credibility	
  
Public	
  portfolio	
  
Opportunities	
  come	
  
etc	
  	
  
Drawbacks	
  
!
Personal	
  time	
  
Best	
  behavior	
  when	
  traveling/public	
  
Its	
  not	
  predictable	
  
etc
14
What	
  a	
  typical	
  T.V.	
  work	
  day	
  looks	
  like	
   #IHATEMYYARD
15
16
17
18
19
20
21
Pwanting	
  Pwants	
  	
  with	
  Sara	
  Bendrick
Quick	
  pronunciation,	
  energy	
  &	
  confidence	
  tip	
  :)
22
Getting	
  Products	
  Featured
23
Getting	
  Products	
  Featured:	
  
!
IQ	
  Tools:	
  unofficial	
  feature	
  
Dustless	
  saws	
  
Desert	
  Steel	
  sculpture
24
Gorilla	
  Marketing	
  on	
  Social	
  Media
25
I	
  like	
  to	
  post	
  at	
  8	
  am	
  or	
  11	
  am	
  PST	
  
if	
  it’s	
  not	
  spontaneous	
  	
  
!
!
26
@Prettyhandygirl	
  
!
-­‐Ask	
  ~10	
  questions	
  
-­‐Sponsor	
  
!
Q1.	
  What	
  do	
  you	
  like	
  
to	
  do	
  yourself	
  vs.	
  pay	
  
for?	
  
Q2.	
  What	
  DIY	
  project	
  
are	
  you	
  most	
  proud	
  
of?	
  
!
!
TWITTER	
  CHAT	
  	
  
	
  #DIYCOURAGE
27
Let’s	
  stay	
  in	
  touch	
  @sarabendrick	
  :D	
  !
#diycourage	
  
#shebuilds	
  
#asksarabendrick	
  
#IHATEMYYARD

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Finding and Leveraging Opportunities to Build a Brand - Sara Bendrick

  • 1. Sara  Bendrick   Landscape  Designer  &  Host  of     ‘I  Hate  My  Yard’   DIY  Network garden-­‐bloggers-­‐conference.com 1
  • 2. 2 -­‐Brief  introduction  and  why  I  never  thought  I  was  cut  out  for  TV   !  -­‐How  I  landed  in  TV.   ! -­‐The  positive  and  negatives  of  working  for  a  big  network   ! -­‐What  a  typical  T.V.  work  day  looks  like   ! -­‐How  products  get  featured  on  the  show   ! -­‐Gorilla  Marketing  &  How  I  am  guiding  my  branding  on  Social  Media   ! ! ! ! !
  • 5. 5 I  Hate  MY  Yard  Reel
  • 6. 6 This  is  were  I  started…   ! Daisy  pickin’  creative  kid   ! not  your  A  type  student   ! ! !
  • 7. 7 College!       Cal  Poly  San  Luis  Obispo     Landscape  Architecture Studying  abroad   Running  a  maintenance  route   Crew=convicts  &  lot  of  pruning
  • 8. 8
  • 9. 9 C O L E M A N R E S I D E N C E Arroyo Grande, California Coleman Residence Featured in Stone Elements ! & CLCA Beautification Award 2012
  • 10. 10 I  don’t  have  a  style
  • 11. 11 Getting  into  T.V.   ! Finding  opportunities   -­‐Casting/trying  out  for  existing  idea   It’s  competitive,  I  was  lucky  …&  prepared   ! THEY  WILL  GOOGLE  YOU   ! Pitching  a  show  idea   -­‐production  companies   production  companies  are  always  looking  for  the  next  thing   -­‐creating  a  reel   -­‐idea  sheet,  characters  etc   -­‐Camera  presences  (  host-­‐y  vs  authentic…why  are  you  doing  this!)     ! ! ! ! !
  • 12. 12 A  T.V.  Lifestyle   Its  not  real  till  it’s  real!   Need  to  be  very  flexible   I  live  in  SD…  but  was  in  LA  10  months  last  year   ! Have  to  be  a  calculated  Risks  taker   quit  my  regular  paying  job   ! You  better  be  able  to  save   $  comes  in  chunks  (unless  signed  to  the  network)   ! Traveling  is  a  usual   -­‐homeshows     -­‐conferences   -­‐traveling  for  the  show   ! !
  • 13. 13 Benefits  of  T.V.   ! Instant  Credibility   Public  portfolio   Opportunities  come   etc     Drawbacks   ! Personal  time   Best  behavior  when  traveling/public   Its  not  predictable   etc
  • 14. 14 What  a  typical  T.V.  work  day  looks  like   #IHATEMYYARD
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21 Pwanting  Pwants    with  Sara  Bendrick Quick  pronunciation,  energy  &  confidence  tip  :)
  • 23. 23 Getting  Products  Featured:   ! IQ  Tools:  unofficial  feature   Dustless  saws   Desert  Steel  sculpture
  • 24. 24 Gorilla  Marketing  on  Social  Media
  • 25. 25 I  like  to  post  at  8  am  or  11  am  PST   if  it’s  not  spontaneous     ! !
  • 26. 26 @Prettyhandygirl   ! -­‐Ask  ~10  questions   -­‐Sponsor   ! Q1.  What  do  you  like   to  do  yourself  vs.  pay   for?   Q2.  What  DIY  project   are  you  most  proud   of?   ! ! TWITTER  CHAT      #DIYCOURAGE
  • 27. 27 Let’s  stay  in  touch  @sarabendrick  :D  ! #diycourage   #shebuilds   #asksarabendrick   #IHATEMYYARD