Robert Peasnell - PPMA/TMP Research Project - Engaging in Employees Using Digital Channels - PPMA Seminar April 2012

This document discusses using social media for internal communication within organizations. It outlines the benefits of social media including better knowledge sharing, real-time collaboration, and increased employee engagement. It also discusses challenges like IT restrictions and privacy concerns. The document then examines different social media tools that can be used internally such as Wikis, blogs, Yammer, and Pinterest to encourage collaboration and two-way communication among employees. It concludes by providing tips for getting started with an internal social media strategy such as listening first, getting senior support, and providing training.

G o ld e n r u le s o f
e ng a g e me nt
• Engagement activity raises expectations
• Not a one-way conversation
• Nothing beats great face-to-face
communication
• Must be lived from top down
• Line management advocacy vital
• Not ‘one size fits’ all

S o c ia l m e d ia in L o c a l
G o ve rnme nt
95.9% - use social media 28.6% - time prevents
95.8% - post news stories them from using social
and information media
89.8% - promote specific 85.6% - believe social
events and campaigns media would not
28% - engage in replace traditional
forums/blogs methods
67.8% - have a social 24.6% - use as one-way
media policy channel
34.7% - gave 4/5 or 5/5 for
80% - members using
effectiveness
social media
91.5% - will use social
media more in the
future

S o c ia l m e d ia d e f in it io n s

Today I am working on this

This is why I do my job

This is where I work

Watch me work

I am good at working
This interests me

V a s t v ir t u a l c o m m u n it ie s

S o c ie t a l t r e n d s d r iv in g
the s e c ha ng e s

Social Personal Mobile

• Creates a many-way dialogue
between audiences and brands in
trusted venues
• 169,626,516 blogs worldwide, and in
the last 24 hours 101,815 new blogs
were created.
• 42% of bloggers say they blog about
companies they love (or hate)
• Social as a channel is ‘always on’

S O C IA L
10

• Everyone has personal digital
experiences
• Projects that create dialogue and build
trust with audiences deliver better
results
• Challenge is finding ways to treat staff
individually and offering the right
experiences

PERS ONAL
11

• In 2012, Smartphones will outsell PCs
• Over half the UK population now own
a smartphone
• Facebook has 425m users accessing
via mobile
• 92% of intranets and websites cannot
be accessed from mobile devices

M O B IL E
12

• Digital is becoming physical, and the
physical is being augmented by digital

• We will mix real and augmentation so
seamlessly we won’t know the
difference

• We will have ‘always on’ presences
and perpetual opportunities to be in
front of audiences
D IG IT A L
R E A L IT Y
13

T h e o p p o r t u n it y
f o r in t e r n a l
c omms

C h a lle n g e s

• IT restrictions

• Data protection & privacy

• Mistrust of social

L im it a t io n s o f
e m a il & in t r a n e t
• Difficult to organise
• Resource intensive
• Centralised management
• Outdated technology

P o t e n t ia l b e n e f it s

• Better internal knowledge
sharing
• Real-time collaboration
• Faster problem solving
• Increased employee
engagement
• Better mobile working

S o c ia l L is t e n in g

• Knowledge repository
• Supports collaboration
• A platform for idea
exchange

W ik is
A website developed
collaboratively where
every user has the ability
to add and edit content.

• Knowledge repository
• Supports collaboration
• A platform for idea
exchange

B lo g s

• Promote two-way
communication
• Engage and
discuss
• Less formal than
newsletters and
corporate
bulletins

Ya m m e r

• Could be described as a
‘Facebook for companies’
• Easy to use and encourages
collaboration
• Can potentially fulfil the
opportunities presented by
Wikis and Blogs
• Mobile app opens up
communication to non-office
staff

P in t e r e s t
• Fastest growing social network
• Users ‘pin’ images to create a feed
• Can be used for internal engagement as well as
portraying the culture externally

• Start by listening
• Be open
• Identify potential champions
• Get senior managers involved
• Embed it within existing
processes
• Provide toolkits and training

27

Thanks for listening

Q U E S T IO N S

28

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This webinar will be hosted by McKonly & Asbury Human Resources Director, Suzanne Sentman, and Human Resources Coordinator, Holly Kressler. Millennials, the cohort of Americans born between 1980 and the mid-2000s, now surpass Baby Boomers as the largest living U.S. generation. In 2013, they represented one-third of the total U.S population and by 2020, they are expected to make up half of the workforce. How are employers responding to this employee population shift? This webinar will explore the defining characteristics of the Millennial generation and how companies can utilize this information to successfully attract, recruit, and retain these employees. As employers create a culture that supports this generation’s need and desire for career growth and advancement, best practices will be examined in areas such as recruiting, onboarding, training, and performance management.

Emerging infotech congress [freberg]

Karen Freberg

The document discusses the evolving field of strategic communications and how practitioners must regularly reassess their practices to keep up with changing technologies and expectations. It notes that strategic communicators now operate in a world of real-time communication across multiple social media platforms. Both established practices and new skills are needed, including social media engagement, storytelling, and community building. Moving forward, strategic communicators must focus on speed, agility and understanding real-time conversations while building trust and relationships through relevant, timely messaging.

Rutgerspresentation

Roger Drake

This document provides an overview of social media best practices and trends based on presentations and case studies. It discusses how companies can effectively engage audiences through social networking, blogs, videos and more. Key points include listening to customers, being transparent and conversational, focusing on quality content and building networks organically over time. Recent trends mentioned include the rise of mobile social media and users sharing content in new ways beyond just email.

The Affects of Social Media in the Workplace

Mark A. Leon

The document discusses how social media has become pervasive in both personal and professional lives due to the rise of mobile devices. It outlines both benefits and risks of social media use in the workplace, including how employees' social media activities can affect their employers' reputation and risk legal issues. The document also provides statistics on social media and computer usage that demonstrate people's growing engagement with social platforms and mobile apps.

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