Robert Kerner is an experienced executive consultant with a background in marketing, finance, and the military. He has worked across industries helping companies improve processes, expand into new markets, and increase sales. Some of his accomplishments include designing a $125M marketing plan for HP and modeling a $2M investment plan for expanding a Brazilian company in Europe. He currently works independently on consulting projects in the UK and Spain.

1. Robert Kerner e: rob@ganduxer.com m: +44 (0)7777 654 291
4 Bulstrode Way, Gerrards Cross, Bucks SL9 7QU, UK
Corporate Fixer, A hands-on executive-level player whose responsibilities cut across func-
tions to ensure that sales & marketing initiatives are implemented. Uses solid data/people
analysis, common sense & international cultural know-how to sharpen channel efficiency.
Analyses, opens & expands new markets.
Synonyms: Market maker, process re-engineer, fire fighter, matrix organization surfer
Antonyms: Silo manager, management by email
Background...
Roles: F-14 Fighter Pilot, Financial Analyst, Marketing Operations, Consultant, Entrepreneur
Industries: High Tech, US Military, Agri-business, Retail, Management Consulting
Locations: United States, European Union (United Kingdom, Spain)
Education: Executive MBA, MS Mathematics
Accomplishments...
1. Completely designed and built EMEA marketing plan for Hewlett Packard’s EMEA Consumer
business. Managed the allocations, tracking and reporting of $125,000,000 per annum budget
against business initiatives for 17 product lines. Internal communications responsibility across a
matrix organization of 100 internal customers from 10 countries.
2. Modelled a €2,000,000 investment for the European expansion plan of Boticario (Brazil) includ-
ing owned, franchised and kiosk stores. Analysis pinpointed exact monthly cash flow needs,
staffing levels, store rollout plans and maximized return on investment throughout a 7 year plan.
3. Defined new distribution operations across Europe for Plantronics/Altec Lansing including
communications plans, KPI’s, budgetary control and data management. Effort increased sales,
decreased time to market and focused the marketing efforts on strategic initiatives.
The buzz...
The buzz...
“Rob was integral to our success at HP. His ability to predict upcoming issues, create quick
solutions and follow through until completion made him a key player on my staff. He has the
unique combination of strong analytics and dynamic interpersonal skills that allow him to get
the job done across a matrix organization.”
P. Virgili, EMEA Marketing Director, Hewlett Packard
“Robert provided a unique role in our organization, reporting to only
the CFO and CEO. He was able to manage high-level projects by rapidly assessing the
situation, creating a solution and ensuring it was implemented. We called him our ‘high level
fire fighter’, a role that is invaluable in any company.”
B. Wight, Chief Financial Officer, T-Systems International

2. Career History...
2006 - Present Ganduxer
Independent Consultant / Entrepreneur, Spain/UK
• Built a management consulting business with a turnover of £150,000 with limited costs.
• Expanded the role of firm to include use of outside consultants to execute projects. This led to
the acquisition of a project for Apple that was previously out of reach without these skills.
1999 - 2006 Hewlett Packard
EMEA Consumer Marketing Operations Manager, Spain (2002-2006)
• Built a culture of “execute to plan” throughout a matrix organization (17 product lines, 100
people from 10 countries) to ensure all activities were linked to driving sales in key initiatives.
• Designed, built and rolled-out internal knowledge hub housing all relevant data, reports and
best practice sharing between the central and 7 regional teams.
Financial Analyst, US/Spain (1999-2002)
• Complete rework of SKU profitability reporting, reduced report time from 6 months to 1 day.
Report gave SKU level gross margin reporting across 500 SKUs in all 4 regions.
• Built reporting database for financial close process, saving 2 days (20% increased efficiency).
1999 SIMCO (Value added printer reseller)
Outside Sales Representative, US
• Won back 15% of lost accounts. In 6 months brought in $150,000 of extra business.
1996-1999 T-System International (now part of John Deere)
Financial Analyst, US
• Complete rework of F/X system to maximize profits and reduce WW tax/customs burden.
• Set-up new product forecasting model, increasing accuracy in operations plans significantly.
1987-1996 United States Navy
Division Manager, Flight Training School, US (1994-1996)
• Created automated scheduling system for 115 instructors across 15 classes.
• Personally wrote curriculum for a one week “train the trainer” course, also taught all classes.
F-14 Fighter Pilot, Various locations (1987-1994)
• Managed team of 125 people, responsible for operational & HR success. Received Navy
Achievement Medal for completely turning around the department.
• Hand-picked from a team of 15 pilots as a landing signal officer.
Education...
2004 Executive International Marketing Program, INSEAD, Fontainebleau, France
1996 Executive MBA, San Diego State University, San Diego, CA
1987 BS Mathematics, Villanova University, Philadelphia, PA
Personal...
Conversational Spanish, enjoy tennis, golf and cycling, recently elected Treasurer of 100 year old
Gerrards Cross Lawn Tennis Club
Based near London with the right to work in the US, UK and Spain