Down East Spud Busters plans to expand its business operations in three stages. It will first add a new product division line and build a large manufacturing plant. In stage two, it will launch a national distribution program and build infrastructure for distribution, delivery, and customer services. Finally, it will build a second manufacturing plant in five years and expand its market territories to Europe and the Pacific Rim.

2. Introduction Stage 1
• To process high value product.
• Represent • Add new product division line.
• build a large manufacturing plant
• Expand its business Added-value Product
• National Distribution Program
Down East
Spud Busters
Stage 2 Final Stage
• Called as national wide sale / • build 2nd manufacturing plant in 5
distribution program. years.
• Recruit appropriate • Increase the crop planting.
• Distribution, delivery & customer • expand its market territories in
services issues. Europe and the Pacific Rim.

3. The organization chart shows three divisions.
Representing the Canadian base as Division A, the
manufacturing plant in Maine as Division B, and the
shipping and distribution from the Maine plant as
Division C.

4. CEO
Division A Division B Division C
Operation Marketing Finance Operation Marketing Finance Operation Marketing Finance
Human Human Human Human Human Human Human Human Human
Resource Resource Resource Resource Resource Resource Resource Resource Resource
Division A
 The structure in division A should not change a great deal.
Division B
The structure at division B will be a lot more thorough.
Division C
Division C is the sales department, which also will handle the marketing and
advertising projects for the firm.

5. Decentralized Organization
The organization will be using a
decentralized structure for
decision making.
Director Of Sales
Region 1 Region 2 Region 3 Region 4
Easter
East Mid- West
and
Coast Coast Coast
Canada

6. •Down East Spud Busters intends to build a second
manufacturing plant in Idaho in 5 years’ time.
•In Europe and the Pacific Rim.
•The possible logistical challenges in implementing this
new program .

7. HR policies
and
procedures
•Recommended would be manpower planning.
•Must identify the numbers and types of executives and
managers & at the right place in doing the work.
•Recruitment is the process of attracting potential applicants.
•Crowded city and company image and physical conditions to
attract more suitable applicants.
•Screen the applicants along from the interview.
•Ask the right questions and listen carefully to the answers.

8. •Last function- employee education, training and
development.
•Employee able to perform their jobs as
efficiently as possible.
•Help to increase their workers’ productivity, job
satisfaction, up-to-date skills and knowledge, and
also helps to motivate workers.
•For the procedures recommended, they would be
to develop clear company guidelines.

9. Types of Industries could use the model from the case as
a means to expand sales nationally / internationally.
• Car manufacturing industry
– Similar industry production line with Down East
Busters.
• car manufacturing industries are always generate
new product and having several product lines.
• The selling market of car industry is nationwide
and internationally.

10. • Hardware tools manufacturing industry
– Similar production line and target market with
Down East Spud Busters.
• multiple type of production lines.
• target market are supermarket, shops, retailer and etc.
– also required a manufacturing plant to distribute
products and retailer company /sale associates to sell
products.

11. • With organizational charts, we have a very clear picture of
the future of Down East Spud Busters. They will be able
to operate much smoother, accomplish goals on time and
expand even further.
• Despite that, we feel that Down East Spud Busters is a
very successful industry as they are able to include &
expand its market territory in Europe and the Pacific
Rims.
• Besides that, they provide customer satisfaction by
offering various types of potato products in the market.

12. Reference
• Down East Spud Busters (view on 16th June 2012) available from:
– http://go-essays.us/tag/down-east/ [Introduction]
• Top Management Positions (view on 16th June 2012) available from:
– http://www.extension.iastate.edu/agdm/wholefarm/html/c5-
111.html 2 [Q1]
• Why Companies Need HR Policies & Job Descriptions (view on 16th
June 2012) available from:
– http://www.absolutehrsolutions.com/ [Q2]
• The types of industries' model (view on 16th June 2012) available
from:
– http://www.scribd.com/doc/59762807/down-east-spud-busters/
[Q3]