The Secrets of Invisibility: How to be a great ghostwriter without losing your voice
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#PRSAreboot presentation slides from Blythe Campbell, director of communications at NANA Development Corporation.
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The Secrets of Invisibility: How to be a great ghostwriter without losing your voice
- 1. Betsy Hays, APR, Fellow PRSA Secrets to Working with Millennials
- 2. Some Context . . . • Generation gaps = normal • Millennial “normal” isn’t your “normal” • And that is OK!
- 3. Millennials • Value collaboration • Value flexibility • Want to be part of something meaningful • Are spongy
- 4. Millennials • Love connecting – digitally, not nec. face-to-face • Learn in many ways • Have attention issues • Are “great” at multitasking
- 5. Millennials • Share things (+ and -) • Need short(er) messages • Often define success through effort, not results –i.e.“I tried really hard.”
- 6. In the World of Millennials • SM has flattened hierarchy • Boundaries are few • External validation is a big deal • Cool is an attention-getter • Creativity and innovation rule
- 7. Keys to Success • Commitment • Positive attitude • Patience • Openness
- 8. Set the Stage for Success • Make it fun • Show you care – With your attention and time
- 9. Set the Stage for Success • Est. clear hierarchy • But with an environment of collaboration – A story (CM) • Welcome ideas, but be clear who gets to decide what goes
- 10. Set the Stage for Success • Est. CLEAR expectations • #s, minimums, maximums, etc. • What is priority • Assuming = failure
- 11. Set the Stage for Success • Describe level of expectation re: quality • Describe what success (or a great job on this task) looks like
- 12. Set the Stage for Success • Make deadlines clear & firm (time and date) • Est. check-ins, accountability & opps. for feedback
- 13. Provide the WHY • Context is often what they are missing • Share the “why” . – Why is what you are asking them to do important? – How does this fit into the company’s big picture? – What can they gain by mastering this?
- 14. Provide the Goal • Articulate what needs to be accomplished • Ask for ideas on how to get there – Show you value their brains • Share some ideas of your own – More context, historical ref., etc. • Make a plan
- 15. TheValidationVacuum • Praise has been frequent • (And often unwarranted) – “Good try” – Everyone gets a trophy – Not keeping score • So . . . Millennials expect it and it’s important to them
- 16. TheValidationVacuum • Start with the positive • Then provide corrections • And . . . be honest about your philosophy about praise – Being authentic is always best
- 17. What they want you to know • Don’t be condescending toward technology • Don’t give up on them! • They are good at many things (not just tech) • Being “cool” is ok . . . to a point – Careful with slang – Be authentic toYOU •