John frith patrick storm tools and tips to create quality video on a budget
•Download as PPTX, PDF•
1 like•382 views
John frith patrick storm tools and tips to create quality video on a budget
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (8)
Similar to John frith patrick storm tools and tips to create quality video on a budget
Similar to John frith patrick storm tools and tips to create quality video on a budget (20)
More from prsanpd
More from prsanpd (11)
Recently uploaded
Recently uploaded (20)
John frith patrick storm tools and tips to create quality video on a budget
- 1. John Frith, APR & Patrick Storm Tools & tips to create quality video on a budget
- 2. If you’re not using video for PR, you should be. •65% of video viewers watch more than ¾ of a video •78% of people watch videos online every week. •55% of people watch videos online every day. Source: Webcide.com https://www.linkedin.com/pulse/why-you-must-use-video-marketing-2016-negative-public-relations
- 3. •In 2015, experts believe that video took up 57% of consumer internet traffic. That’s the equivalent of almost 4x as much as web browsing and email. •By 2018, this will have risen to 79%. •Using the word “video” in an email subject line boosts open rates by 19%. Source: Webcide.com https://www.linkedin.com/pulse/why-you-must-use-video-marketing-2016-negative-public-relations
- 4. 3.7 million YouTube videos viewed every 30 seconds. The addition of live streaming video on Periscope, Facebook Live and Snapchat have increased the demand for video content.
- 5. And those trends will continue. “We’re entering this new golden age of video. I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.” Mark Zuckerberg, BuzzFeed News, April 6 Source: https://www.buzzfeed.com/mathonan/why-facebook-and-mark-zuckerberg-went-all-in-on-live- video?utm_term=.beJ85gQxB#.udVX9eMg4
- 6. We all have the ability to create broadcast quality HD video •Smart devices with 4K or 1080p video •Input jack for external audio •Edit and publish on the device •Live stream with 4G or WiFi
- 7. You need to control four key areas to capture broadcast quality video
- 8. •Use a tripod/monopod •Avoid erratic movement •Shoot in highest quality •Crop, never zoom Quality Image
- 9. •Lock Exposure •Lock Focus •Lock White Balance •Avoid backlight •Bounce fill light Consistent Light
- 10. •Use an external mic •Avoid loud environments •Always do a sound check •Use royalty free music Quality Sound
- 11. •Shoot wide, medium, tight •Use rule of thirds •Get more B-roll •Leave room for subtitles •Add text or closed caption Quality Video
- 12. Pro Tool vs Pro Hack tripod - string lav mic - ear bud mic lights - foam board iStock music - YouTube music
- 13. Consider a better camera app Focus lock, exposure lock, white balance lock, audio monitor
- 14. iPhone vs FiLMic Pro WB AF AE audio/time/battery/space AE/AF time iPhone FiLMic Pro
- 15. Lav Mic Lav mics are key to improving the sound quality of any video. Movo PM10 $17.99
- 19. iPhone Kit 1. Selfie stick 2. Joby GripTight stand 3. iPhone 4. Back-up battery 5. Bluetooth remote shutter 6. String 7. Ear buds with mic 8. Power cord 9. Movo lav mic (PM10) 10. 10 ft TRRS cord1 2 3 5 6 7 8 9 4 10
- 20. iPad Kit 1. iPad 2. Makayama Movie Mount 3. TRRS splitter (mic/spkr) 4. Back-up battery 5. Wireless lav mic 6. XLR transmitter 7. Directional mic 8. Ear buds with mic 9. Power cord 10. Tripod (not pictured)1 34 6 7 8 9 5 2
- 21. If you have a video budget…
- 23. Q&A
- 24. Thank you! John Frith, APR The Write Stuff Communications Linkedin.com/in/JohnFrith Patrick Storm Lemon Tree Agency Linkedin.com/in/PatrickStorm
Editor's Notes
- The camera hardware is still the same, so your image with the stock camera may be just as good. The advantage of FiLMic Pro is the ability to adjust settings and monitor audio. Always use what you are most comfortable with. Be aware that there are “steady cam” apps the help give a smooth image while you walk, but they also compromise your image quality and reduce your ability to edit at the highest quality due to digital compression of the image to reduce a shaking image.
- Show the difference in the navigation screen of the iPhone camera and the FiLMic Pro screen. It’s all about adjustments. The largest negative to iPhone camera is the lack of a visual audio monitor and the lack of real control over focus and white balance.
- Audio example of mics and framing
- Audio example of mics and framing
- Audio example of mics and framing
- Padcaster iPad case Makayama Case