Michael Dunphy is a mobile consultant contacting representatives about Liverpool FC's global fanbase and mobile content opportunities. Liverpool FC has over 133 million potential fans globally, particularly in Asia, where Fernando Torres and Steven Gerrard are very popular players. The document discusses distributing Liverpool FC content through traditional and mobile channels to licensees who could generate subscriptions and revenues in exclusive regional territories with branding associations and sponsorship possibilities.

1. Contact:
Michael Dunphy – Mobile Consultant
Mike.dunphy@liverpoolfc.tv

2. Global Fanbase
(Figures in millions)
Sponsoring 21+ 2007 Base: 600 representative country citizens between the ages of 16-69
Question: I would like to know how interested you are in each of the following clubs / teams. Please, rate your answer on a scale from 1= “Not interested at all” to
5= “Very interested”.
Total Potential Liverpool FC Fans 133.18 million SOURCE: Sport + Markt – LFC International Fan
(from the markets investigated) KEY TAKEAWAY: Potential Report 2008
Liverpool FC has a global fanbase with particularly strong
and loyal following in the emerging economies of Asia

3. Club Popularity
In 2008, Barclays produced a Global Fans Report which detailed allegiances of 32,000 fans of the
Barclays Premier League in 180 countries worldwide
Favourite Club
Favourite Current Player
Favourite All-time Player
• Fernando Torres voted favourite current Premier League player by Asian fans
• Steven Gerrard voted favourite Premier League player of all-time by Asian fans
KEY TAKEAWAY:
Liverpool FC and its players are immensely popular
with football fans around the world including Asia

4. Personalisation
Editorial Videos Games
Content
Text Alerts Wallpapers, Animations,
Themes, Ringtones
LICENSING / DISTRIBUTION CHANNELS
Aggregators Operators Media Owners D2C Channels App Stores
(e.g. content (e.g. Telecom (e.g. ESPN) (e.g. LFC Website) (e.g. iPhone)
providers) Networks)
KEY TAKEAWAY:
Current mobile content distributed through the traditional distribution channels
4

5. DU Platforms / Partners
KEY TAKEAWAY:
Mobile Internet has now reached penetration rates to allow Liverpool to start exploiting
traditional web revenue opportunities over mobile
5

6. www.liverpoolfc.tv
Licences, Mobile
Distributors, Internet
Content Solutions for
Stores Club Services
By Territory

7. The Licensee Proposition
1. Brand association with one of Europe’s finest and most successful football clubs
2. Regional exclusivity in brand category
3. Deliver desired content
4. Generate subscriptions and drive revenues
5. Possibility to discuss additional sponsorship associations

8. LFC Sponsorship and Marketing Support
Partner
Tools

9. Contact Information
Michael Dunphy
Mobile Consultant
+44 (0) 7545 157 756
mike.dunphy@liverpoolfc.tv