GyPSii is partnering with China Unicom to provide a location-based social networking application called UniSpace. GyPSii developed mobile clients for UniSpace that support multiple platforms including iPhone, Android, Blackberry and Symbian. China Unicom is promoting and pre-installing UniSpace across its distribution channels. Early usage trends show UniSpace is driving high mobile usage that is consistent across regions with over 70% retention and users returning more than 3 times a week.

1. Jeff Lin
SVP & MD, APAC
全球资深副总裁兼
connects people with places & networks 亚太区总经理
Star Developer
Best Mobile Internet Service Most Innovative Symbian Application Best LBS Service Of The Year NAVTEQ Global LBS Challenge
2008
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

2. GyPSii® is a Global Company (是一个全球性的公司)
• Senior Management team comes from Netscape, Oracle, Progress, UUNet, AOL/TW, NAVTEQ/Nokia
• Planning, Business Development, R&D and Operations throughout Asia, Americas and Europe
• Headquartered in the Netherlands
GyPSii Finland
 Location: Salo
 Function: R&D
GyPSii US
GyPSii China
 Location: Boston
Supported Language  Location: Shanghai, Beijing
 Function: Ops, R&D
 Function: Planning，BD，R&D，
English (US, UK)
Ops
Chinese (CHS & CHT)
Japanese
GyPSii Netherlands
Korean Arabic  Location: Amsterdam
Spanish Finish  Function: Planning，BD GyPSii Korea
French Polish  Location: Seoul
 Function: BD
German Portuguese GyPSii UK
Russian Portuguese Brazilian  Location: London
 Function: BD，R&D
Italian Greek
Norwegian
GyPSii LATAM
Swedish
 Location: Miami
Danish
 Function: BD
Dutch
Turkish
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

3. GyPSii Vision （市场定位）
※ GyPSii is a mobile lifestyle experience 是一个新颖的移动生活体验
※ GyPSii is mobile focused 主要面向于全球手机用户
※ GyPSii is targeting emerging markets as our main focus 以亚洲，拉丁美洲市场
为主, 欧美市场为辅开展业务
※ GyPSii connects people to places 竭力打造基于位置的移动服务, 以UGC和互动
为核心
※ GyPSii has a winning business model 拥有自主专利研发的移动广告发布平台,
可为广告主提供精准位置广告
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

4. Available on Multiple Platforms （多元化的客户端）
Seamless Mobile and Web
Key Distribution Partners
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

5. Linking It Together （位置连接你我）
… with GyPSii, the binding element or affinity that defines the relationship is not always a common
person, but often everything else that is going on in communities
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

6. UniSpace (由你社区)
for
China Unicom
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

7. GyPSii and China Unicom: UniSpace
UniSpace (powered by gypsii) on iPhone
• UniSpace branded solution is GyPSii (GyPSii后台运作)
• On all mobile platforms (支持多元化平台)
• Premier app placement on iPhone (推荐预装应用)
• 1 of 10 pre-bundled, only foreign-run app
• Consumer rollout, TV ads, In-store Kiosks & Web (联通大力推广)
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd. http://www.chinadaily.com.cn/bizchina/2009-09/01/content_8639591.htm

8. Why Choose GyPSii?（为何选择GyPSii图钉)
• New to 3G and iPhone, understands data service is key to it’s feature
success (数据业务是3G时代的主导)
• Targeting Location Based Services for high growth and revenue
opportunities (位置服务在数据业务里占基础地位，有很好的发展前途和
收费的通道)
• Wants to retain it’s brand and offer differentiation service to it’s existing
and new user base (自身品牌的保护和发展是客户维护的重要因素之一)
• TTM and mobile advertising as a new business model are attractive to
Unicom (移动广告是一个新颖的商务模式)
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

9. Preparing the Mobile Clients (产品准备)
• GyPSii created multiple UniSpace mobile clients that meet the needs of China
Unicom’s 2G/3G devices, targeted for pre-bundling and distribution (支持
iPhone, Android, BlackBerry, Symbian和JAVA等主流平台，涵盖目前主流的2G
和3G手机)
• Working with Unicom on defining customized content and features to ensure
stickiness and usability (通过热线电话、线上反馈、用户调查等多种渠道收集用
户对于产品的反馈，定期由产品部门汇总，平均每个月发布一个更新版本，时刻
把握用户需求，永不落伍)
iPhone BlackBerry Android Symbian
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

10. UniSpace iPhone Distribution （iPhone 客户端推广)
• Purchase an iPhone at designated location (用户到指定地点购买iPhone)
• iPhone is activated on the spot, UniSpace is loaded (联通工作人员激活iPhone,
并预装由你社区客户端)
• UniSpace client is activated and demoed before leaving (由你社区客户端激活和
演示)
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

11. Leverage Multiple Distribution Channels (渠道推广)
UniSpace is available via Unicom’s multiple distribution channels (由你社区包含客户端
软件、WAP和Web网站三部分，三部分数据同步，用户可以在不同的平台上进行使用)
iPhone, JAVA, S60,
Android, WM等手机客户端
Web页面 WAP页面
http://space.wo-store.net http://unispace.ishwap.com
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

12. Marketing and Promotion (业务推广工作)
产品发布会推销，大卖场路演，预装演示等……
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

13. Marketing and Promotion (业务推广工作)
账单夹寄，增值业务手册，彩信，平面报纸等……
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

14. Driving Active Mobile Usage Trends
Early trends are:
• Consistent across regions
• ~80% of usage via mobile devices
• Sticky usage with compelling high mobile and
demographic metrics:
• ~70% retention rate from initial sign up
• 55% users return more than 3 times a week
• 18 to 35 core group, especially strong 21 to 26 cohort
• Male preponderance, female growing to equal levels
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

15. “boy meets girl” – 追寻篇
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.

16. come visit us
www.gypsii.com.cn (网址)
gypsii.cn (手机)
Thank You!
谢 谢！
CONFIDENTIAL Copyright © 2010 GyPSii (Shanghai) Co., Ltd.