Profile of SOHO Prospecting, an Internet Marketing Company

1. © 2007 SOHO Prospecting. All rights reserved

2. SOHO Prospecting Overview
History and Mission
n
Staff Background
Infrastructure
Services & Capabilities
Business Processes
s
Client Profiles
Development Assum
mptions
Comparables
© 2007 SOHO Prospecting. All rights reserved

3. History, Values, and Mission
SOHO Prospecting = Search-Optimized, High-
Output
– Designates that all S
SOHO products and services are
aimed at Internet compatibility
Founded in 2002 on over 40 years of industry
n
experience
– Dale DeHart – Presi
ident
Our values are that ultimately the measure of any
marketing service is th ability t produce
k ti i is the bilit to d
quantifiable results.
SOHO Prospecting’s mission is to help growing
Prospecting’s
companies increase market share and revenues
e
through excellence in market strategy and
execution focused o search-optimized technology.
on
© 2007 SOHO Prospecting. All rights reserved

4. Key Staff
Marcom Developme – Chris Napolitano
ent
Program Manageme – Erik Griffin
ent
Graphic Design Nathalie Gallmeier
G hi D i – N th li G ll i
Copywriting – Rebe
ecca Wicks
Search Optimization – John Park
n
Search Optimization – Priscila Ramos
n
Programming – Rod
drigo Kammer
© 2007 SOHO Prospecting. All rights reserved

5. Staff Background
Senior expertise in f
four areas
– Company Branding
– Web Development
– Internet Marketing
– Internet Advertising and PR
Marketing experienc across multiple industries
g ce
– Technology – Municipalities
– Retail – Agriculture
– Finance – Legal
– Medical – Insurance
– NPO – Construction
© 2007 SOHO Prospecting. All rights reserved

6. Infrastructure
Offices: Glenn Drive building ac
cquired 2006
Phase-based Projects
– Each project is broken down into individual phases that allow the client to
o
review and provide input each s
step of the way
Protected Electronic Assets
– Internal Development Servers: WWindows & Linux
– External Hosting Service: on-sit backups, off-site backups, and multi-
te backups backups
redundant networks to prevent ooutages
– Internal Documents: backup da to an internal location and stored to a
aily
secure offsite medium
– LAN is behind a firewall and com
mmunications are through a VPN secure
tunnel
Protecting Physical Assets
– Secure building: access and mo
onitoring
– Document shredding services
© 2007 SOHO Prospecting. All rights reserved

7. Services & Capabilities
Corporate Branding
– Corporate Logo/M
Messaging/Positioning
– Collateral
Web site Develop
pment
– Design
g
– Content
– Programming
Internet Marketin
ng
– Search Optimiza
p ation (SEO)
( )
– Paid Inclusion (P
PPC)
© 2007 SOHO Prospecting. All rights reserved

8. Corporate Branding
Corporate Logos
– Images, icons, text, and design elements that communicate your
d
business at a glance
Collateral
– Develop the materials n
p needed to communicate your message
y g
and establish credibility
y
Primary Visual Positionin
ng
– Corporate Name/Logo//Taglines
– Stationery Products
“SOHO Prospecting has been invaluable to us in providing design and branding
oversight. Their professionalism, insight, and t
turnaround time in helping us
develop our new image have been exceptional.”
Michael Mc
cGrath, CPA, Financial Advocates
© 2007 SOHO Prospecting. All rights reserved

9. Website Development
Graphic Design
– First step to dramatic impact
Website Developme
ent
– See a site come to life with functioning navigation
Website Programmi
ing
– Customized function that allow users to better access
ns
your content (e-com
mmerce, forms, etc…)
Search optimized Content
Search-optimized C
– SOHO Prospecting develops SEO engine-friendly
Hosting Services
g
– Quick load times, massive disk space, search-optimized
server settings, back up protection, and 24/7 support
k
© 2007 SOHO Prospecting. All rights reserved

10. Website Development
“I had been pursuing web site development for about a year. All the other proposals I received didn't
meet my needs. But SOHO's did! They worked with me to determine the best way to approach
h
development of the web site, and turned the concept i t reality. Thanks to SOHO th web site is an
d l t f th b it dt d th t into lit Th k t SOHO, the b it i
outstanding one and I recommend them very highly!”
Bob Scudder, Las Posas Riviera Apartments, Camarillo, California
s
© 2007 SOHO Prospecting. All rights reserved

11. Internet Marketing
Search Engine Optimization (SEO)
– Get better placemen for keyword searches on top search
nt
engines’ natural/organic listings (these are the listings you
earn)
Pay-Per-Click Advertising (PPC)
– Maximize the keywo ords, bids, creative text, and campaign
settings of your PPC ads (these are the listings fo which
C
you pay)
Promotion
– Internet Press Releaases: communicate your message and
take advantage of S SEO benefits
– Industry Directories: get listed correctly with directories
relating to your spec
cific industry
– SOHO Prospecting w research, evaluate, and implement
will
new methods as the become available
ey
© 2007 SOHO Prospecting. All rights reserved

12. Business Processes
Web Design
Development Proce esses are step-wise constrained
with the first step be g architecture and conceptual
eing
design.
Alpha Phase consis of programming and
sts
functionality develop
pment.
Beta Phase consists of content application and
s
population of d t bases. Thi may i
l ti f databa This involve a b t
l beta-
testing team.
Pre-production
Pre production is pr
rimarily final QA and bug testing
bug-testing.
© 2007 SOHO Prospecting. All rights reserved

13. Client Profiles
CalAmp Corp.
– Corporate technology site
y
– $150M Publicly Held Corporation
– Site upgrade and con
nsolidation of acquisitions
Tempest Telecom Solutions
– Corporate Technolog site
gy
– $25M Privately held c
company based on Somera
– I
Image update, logo, corporate colors, website
d t l t l b it
HSsegue
– Homeschooling socia networking site
al
– Branding, web develo
opment, Internet Marketing
Gold Coast Transit
– Ventura County Publ Transit Agency
lic
– Updated branding, w development
web
© 2007 SOHO Prospecting. All rights reserved

14. Client Profiles
www.solarelectricals
systems.com
– Southern California Solar Installer
www.cataneselegal.com
– Business Law Firm
www.globalpwr.com
m
– Provider of Power G
Generation Equipment
www.cunninghamlegal.com
– Estate Litigation Law Firm
w
www.truenorthleade
ership.com
– Nationally Known Management Consultancy
© 2007 SOHO Prospecting. All rights reserved