The Community Art Project & its pilot to Rejuvenate Tiretti Bazaar's Chinese Breakfast Market Public Spaces | Bottom-up

1. THE COMMUNITY
ART PROJECT
Community Development through Art
PILOT AT
CHINATOWN, TIRETTI BAZAAR
KOLKATA

2. With the
INDIAN CHINESE
COMMUNITY OF
CALCUTTA
Endorsed by
INTACH Calcutta
Chapter
Painting Powered
by Akzo Nobel India

3. The Community Art Project's
Pilot to Rejuvenate the Chinese Breakfast
Market at Tiretti Bazaar

4. It is the memory and identity of the
Indian Chinese community in Calcutta
that we aim to revive at the historic
public space of Tiretta Bazaar where
Chinese families over generations
have been selling the famous Chinese
breakfast.
THECULINARYTREASURE Our Objective

5. Discussions & Brainstorming Sessions with the Indian Chinese
Community & other stakeholders

6. The Importance of
Tiretti Bazaar
Chinatown - Tiretti Bazaar:
the most famous market square known for its
association with the Indian Chinese community
of Calcutta.
Calcutta is home to India’s first Chinatown.
Almost all Chinese living in India can trace their
roots to the city.

7. The Importance of
Tiretti Bazaar
Commercial Area - strategically
located - between Dalhousie
Square, Lal Bazar & Central
Avenue
Sunday Breakfast Market - food
heritage

8. Kolkata
Chinatown
is unique:
it differs from
the typical
idea of
Chinatowns
elsewhere.
“Enmeshed within the urban fabric of Kolkata, the Chinatowns are
not separate touristic entities, but uphold a way of living alongside
diverse communities."

9. TIRETTI BAZAAR
Vendors as seen on the Sunday
market street, arranged on the left
hand side and right-hand side from
the entrance from Metro Central
PROJECTSITE

10. BUSTLINGBAZAAR Typical
market
scene on
a weekend
morning
at Tiretti
Bazaar.

11. TirettiBazaar:
arectangularstriplyingbetweentwohugepublic
buildings–PoddarCourt&KolkataImprovementTrust
Where?

12. What are we doing?
Community Development Through Art
& Sustainable Practices
➔ Rejuvenating Public Spaces
➔ Placemaking
➔ Bottom-up approach
➔ Lighter, Quicker and Cheaper Solutions
(LQC)
1

13. Our Inspiration: Global Movements for public
participation and placemaking
Project for Public Spaces
is a nonprofit planning,
design and educational
organization dedicated to
helping people create and
sustain public spaces that
build stronger communities.
Favela Painting
represents an OrgansparkZ/Art
intervention of social consequences.
The Project is a reflection of a true
bottom-up experience of artistic and
social inclusion rather than an
imposition of what and how things
should be done.

14. To collectively re-imagine
& re-invent public spaces as
the heart of every community.
Strengthening the connection between people
and the places they share
A collaborative process
What is placemaking?

15. Our Approach: What we will do?
Think Global
Join the Global Movement - Participatory grassroots
& inclusive community development - empowering
communities to reinvent neighborhoods, streets and
public places where they live
Act Local
Adapt to local conditions and social & cultural values

16. Everyone has the right to live in a
great place. More importantly,
everyone has the right to
contribute to making the place
where they already live great.
- Fred Kent. Founder, PPS

17. HOW?
Tip
Don’t wait till the end of
the presentation to give
the bottom line.
Reveal your product or
idea (in this case a
translation app) up front.

18. DELIVERABLES
➔ COLOURFUL UMBRELLAS
➔ MOBILE WASTE BINS
➔ MENU FOR FOOD VENDORS
➔ STREET ART
➔ SIGNAGE: BANNERS FOR ‘CHINESE SUNDAY
BREAKFAST MARKET’

19. OURVISION
Illustration by Sourab Biswas

20. COLOURFUL
UMBRELLAS
Umbrellas
waste bins & menus
will be used as art
installations.

21. WASTE BINS
Bins for waste
collection &
starting a system
for maintaining a
clean marketplace.

22. MENU FOR FOOD
VENDORS
The Chinese breakfast, is a culinary treasure, a
gift of the Chinese community to Calcutta.
We want people, who come here to eat
Chinese breakfast, to know the families
who have been making this food for
generations - the vendors to have an
identity.
Also people to know the Chinese and
English names of the food items being
sold.

23. STREET ART
Painting of shutters/walls
facing Tiretti Bazaar
vendors on the Poddar
Court side.
Have identified 6 shutters -
will be identifying walls and
surfaces.

24. THE COMPLETE SET
The designs and visuals used
will be specific to the
community, arrived at after
brainstorming with members of
the community who are actively
working on the Project, and also
represent rest of the members
from the community.

25. Benefits: to the Community
1. Infuse a sense of community
2. Reinforce the sense of belonging to their living spaces
they have created, thus a sense of ownership that is
empowering
3. It invites collective expression and a creative dialogue
a bottom up experience of artistic and social inclusion
rather than an imposition of what and how things should
be done

26. How can you help?
• Be a Sponsor: sponsor the project/events/drives/
deliverables (your brand visibility online and on-site at Tiretti)
• Contribute Money (all contributions shall be acknowledged)
• Contribute Materials: paint, brushes, art supplies,
sustainable/recyclable materials
• Contribute your Skill & Time: work with us,
volunteer, advise, ideate, share your expertise

27. Why should you contribute in transforming
Tiretti Bazaar?
You will become a
part of an initiative
to reduce barriers to
public participation
in the arts
You will catalyse a
people’s initiative to
revitalise a
traditional
community in India
whose population is
on the decline
You will be
instrumental in
preservation of a
cultural legacy

28. Timeline
October
● Fundraising
● Developing Designs
● Talking to
stakeholders like
municipality
● Taking permissions
for surfaces for
public painting
November
● Fundraising
● Developing
● Installing as
it things
complete
December
● Finishing the
Installations
● Public Event
at Tiretti
Bazaar

29. Here, the Community Art Project Team serves as a
facilitator, collaborator, interpreter, conceptualiser to
the community.
“Rather than painting for
them/about them, it is time we
paint WITH them.”

30. Lighter Quicker Cheaper
Experiment with short term improvements
that can be tested and refined over many years!
Place-led Approach
A unified focus on place outcomes built on
community engagement.
OURAPPROACH

31. GETINTOUCH!
COLLABORATE
PARTICIPATE
SPONSOR
VOLUNTEER
ADVISE US
NOMINATE A COMMUNITY
Drop us a message here: https://goo.gl/forms/4kuDYybTYXMg3U8I3
To contribute, sign up: https://thecommunityartproject.typeform.com/to/ICgzWH
THINGS YOU CAN DO:

32. Write to us:
thecommunityartproject@gmail.com
98313 86689
www.thecommunityartproject.org