5. E x e c u t i v e S u m m a r y
T a r g e t M a r k e t
K e y I n s i g h t s
M a r k e t i n g P l a n
C a m p a i g n W r a p - U p
S i t u a t i o n A n a l y s i s
6. E X E C U T I V E S U M M A R Y
For many years, school was thought to have a great potential
in providing youth with opportunities for physical activity.The
competitiveness in academic achievement has caused
decrease of exercise in schools. The U.S. Department of
Health and Human Services recommends that children should
engage in 60 minutes of exercise daily. However, the current
generation is not meeting these guidelines. A study shows that
inactivity is most common among females; and, that males
are getting involved more often in sports teams after school.
7.
8. The objective of this mission is
to develop an after school program that
encourages interests in physical activity
among teenage girls. The program will help
teens to exercise more often and teach them
about the importance a healthy lifestyle.
9. Our mission is to inspire
girls to get their bodies moving. Providing
a space for them to interact socially while
developing healthy habits. Also, creating
a community where they can talk freely
in a stress-free environment.
12. Digital Media consumption is now the most
time-consuming teen activity above all else
TEENS & SCREENS
Teens today spend 300% more time
in front of a screen than in 1995
2.5 hrs. 6hrs. 9 hrs.
1995 2005 2016
More popular than exercise!
13. Time spent per day:
9 hrs..............Using digital media
7 hrs .............Sleeping
6.8 hrs...........Education
0.7 hrs...........Exercise
Time online amounts to 63 hours a week and
3,276 hours a year,equal to 136.5 days total.
14. MEDIA PREFERENCES VARIES BY GENDER
44% of teen girls say they enjoy
social media “a lot” compared
to 29% of boys.Girls spend
40more minutes per day
using social media than boys.
62% of teen boys enjoy
playing video games
compared to 20% of girls
15. 60minutes
teens should get
of moderate to vigorous
activity to mantain a healthy weight.
Teens Aren’t Getting Nearly Enough Exercise At School
During school hours,teens get a measly
23 minutes of activity per day.
Schools are not meeting the minimum daily activity
levels recommended for good physical and mental health.
48% of schools have no Physical Education.
Many schools have eliminated recess
to increase learning time.
DID YOU KNOW
16. MANY U.S. children are overweight or
obese. And most don’t E X E R C I S E
children and teens age
2 to 19 are considered
overweight or obese
1 in 3
2outof3
don’t get any daily
physical activity
96%
Overweight
teens
of elementary schols
offer no physical
education classes
of developing chronic
diseases such as
heart disease and
diabetes later in life
18. T O P C O N C E R N S F O R P A R E N T S
MINIMAL
PHYSICAL ACTIVITY
SLEEP
DEPRIVATION
SAFETY
& PRIVACY
BULLYING
19. T A R G E T M A R K E T
P R I M A R Y
Mom’s
Age
35 to 50
Full-time
employeed
Highly
educated
Love parenting,
but have a lot
of things to
do as welll
Focused on
task & results
(multitasking)
20. YOUR DAUGHTER
A WA R R I O R
CAN BE
Strategy |
Show parents how investing in their children’s
health is an investment on their future.
21.
22. K E Y I N S I G H T S &
M a r k e t i n g P l a n
23. Low - esteem on
body image
She keeps hearing
about these
figure-perfect bodies
Her body is
constantly changing
Media and
peer pressure
My daughter ...
24. C o m p e t i t o r s
M a r k e t i n g O b j e c t i v e s
Have 10 girls enroll in the program in each school
Hillel School and American Heritage by the end of five month.
M a r k e t i n g S t r a t e g i e s
P R O D U C T
$20 a class / $160 a month
and a package of 5 month for $760
P R I C E
P L A C E
After school program for girls
to counsel in the matters of
physical activity and healthy living
P R O M O T I O N
• Placing an informative booth in the school
• Advertising parents about the program
• School newsletter
• Flyers for parent teacher association (PTA)
• Flyers and posters for the school
• Print advertising
• Direct mail for parents
• Direct flyers for parents
Company that focused on
teaching teens and kids
about exercising,nutrition
and self-confidence.
12 week program,for women of all
body sizes focused on kick
the start on the metabolism,
and reinvent their shape.
Teen Meta,is
designed to strengthen
and tone teenagers.
25. A c t i o n P r o g r a m s
M e d i a P l a n
B u d g e t A l l o w a n c e
Advertising | Direct Marketing | Public Relations | Digital Media
Media Objectives
• Create awareness of the program
• Offer program options to parents
Proposed Media Channels
• Digital correspondence
• Flyers & brochures
• Schools magazines
• Social media presence
Budget
Subscription plans Price
Weekly 40.00$
Monthly 160.00$
5 Month 760.00$ Costs
Revenues Count Rate/count Total
Flyers 200.00$ 0.75$ 150.00$
School Members Business cards 100.00$ 0.80$ 80.00$
Hillel School 10.00$ 7,600.00$
School magazine
advertisement
2.00$ 100.00$ 200.00$
American Heritage
School
10.00$ 7,600.00$
Facebook
advertisement
5.00$ 100.00$ 500.00$
Healthy snacks 20.00$ 40.00$ 800.00$
Total
Revenues
$ 15,200.00
Total Costs $ 1,730.00
Expected
Net Income
$ 13,470.00
26.
27.
28. Keeping fit like this provides more than the
obvious health benefits,it can help improve
a teenager’s mood,sharpen their mind and
help their skin.#beawarrior
