iVeggie is a conceptual mobile app design project that aims to encourage users to add vegetables to one meal per day for 2 weeks. It uses the iPhone camera and Facebook mobile app to make eating vegetables fun by having users take photos of their meals with vegetables and share them on Facebook tagged with #iVeggie. Users can win prizes by getting the most likes on their photos or eating the most vegetables. The app turns vegetable consumption into a social game to make it more engaging and encourage healthy eating habits.

1. iVeggie A conceptual design by Yin Yin Wu and Rosemary Ehlers Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To encourage users to introduce vegetables to one meal every day Time limit: 2 weeks

4. iVeggie’s Story Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Dave is hungry! It must be time for lunch, so he goes to the dining hall to get some food. Dave loads up on his favorite foods, but remembers he needs to find a certain kind of food to photograph with his iPhone, as part of a wacky and fun project. That’s right, he needs a vegetable. He’s never been really into vegetables, but he picks one he sorta likes and loads it onto his plate. He discovers he can make a Jenga game out of carrot sticks, and takes a photo of his nutritious creation. He posts it on Facebook and tags it with the name of the project, so that everyone else can see his fun photo. Using the Facebook Mobile app, sharing his photo takes only 30 seconds. While he’s posting his photo, he sees someone else has also posted a photo, and is inspired to try broccoli during dinner. iVeggie – unlike Mom, we want you to play with your food. Make every meal an adventure!

5. Prototype of iVeggie Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Step 1: With an iphone, you can easily take a picture of your meal and upload it to facebook with one click. Step 2: Loading the image onto facebook insures accountability and allows you to share the meal with friends. Step 3: Tag iVeggie in the photo Step 4: Win cool prizes for having the most fun with your veggies!

12. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7

13. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7

14. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: We were specifically wondering whether we should restrict our user group to people who eat in dining halls/people who cook for themselves. On the one hand, we did not want to restrict the pool of potential subjects –on the other hand, restricting the environment might make it clearer what some of the obstructions to vegetable consumption are, and make it easier to adapt to any changes we will have to make. We’d really like people’s thoughts on this!