Nestle Bangladesh produces and distributes various food and beverage products in Bangladesh. It produces instant noodles, cereals, soup, beverages and infant nutrition products at its factory located in Sreepur. Nestle Bangladesh segments the market based on geography, demographics, psychographics and behavior. It targets different products like baby products and coffee to specific market segments. Nestle Bangladesh distributes its products through 80 distributors across 6 regions of Bangladesh. It uses locally sourced raw materials and environmentally friendly manufacturing processes.

1. WELCOME TO OUR PRESENTATION

2. Group Members
• Afroja Chowdhury Irin
• Atiya Aysha Mim
• Khadizatul Kubra
• Farzana Nasreen Sharna

3. Nestle is the largest nutrition and food company in the world , founded and
Headquartered in Vevey , Switzerland . The founder of nestle is Henry Nestle .
Global Brands of nestle : Baby food , bottled water , Cereals , Chocolate and
confectionery , coffee, dairy , ice-cream, pet care , health care.
Nestle Bangladesh Limited started it’s commercial operations in Bangladesh in
1994. The only Factory of the company in Bangladesh is situated at Sreepur. The
factory produces the instant noodles, cereals , soup , beverage and infant
nutrition product .
Introduction ( Nestle Bangladesh )

4. Products of Nestle Bangladesh

5. Bases for segmentation :
1. Geographic
2. Demographic
3. Psychographic
4. Behavioral
Market Segmentation

6. • Weather
• Nescafe Ice
Demographic
• Age
• Occupation
Psychographic
• Life Style
Geographic

7. Positioning Statement
• Baby product
• Nescafe
• Maggy
Target Market

8. Distribution Channel
There are currently 80 distributors of Nestle Bangladesh products of which 76
are retail distributors and remaining 4 are Nestle Professional’s distributors
providing products for the out of home consumption . The whole country is
divided into 6 regions.

9. Supply Chain
•Locally available Raw Materials are used. These are collected
directly from producers or purchase through trade channels. The
raw materials are legal and have a good quality.
Raw Materials
•In Manufacturing they do all the processes that are necessary to
transform raw materials into food product . They use
environment friendly manufacturing process and use most
appropriate packaging materials.
Manufacturing
•The Retail distributors supply Nestle products to 4 types of outlet
and Nestle professional distributors supply products to different
institutions.
Distribution
Market

10. Consumer Buying Behavior
Culture: Our culture supports joint family tradition . Nestle Bangladesh
offers products as Maggi family pack for those customer who lives in a
joint family.
Family: Nestle has different products for different member of family like
nutrition food for babies , breakfast cereals for children . Beverage for
parents .
Occupation: Those who work hard for long and need refreshment Nescafe
is for them.
Life style: Those customers who are really busy and don’t have time
Nescafe 3 in 1 and Maggi 2 minutes noodles for them.

11. • Milk Products, Nutritional, and Ice Cream
Nestle’s milk and ice–cream brands compete with product such as Dano , Iglo , Polar etc.
• Prepared Dishes and Cooking Aides
In prepared dishes like maggi compete with products such as Kolson Macaroni , Cocola egg
noodles.
• Confectionery
In confectionary it compete with chocolate and candies from Hershey foods and Cadbury.
Competitor Analysis
Nestle competes with the companies such as Unilever , Hershey foods, Kraft foods, Cadbury and
Dano in the packaged food market.

12. • So by these analysis we can say that the: Direct competitors are:
• The substitute competitors are:
Competitor Analysis
1. Cocola 2. Hershey Food 3. Dano 4. Diploma
1. Cadbury Foods 2. Hein’z Group