Cadbury is a British confectionery company owned by Mondelez International that was established in Birmingham in 1824. It began operations in India in 1948 and operates in chocolate, milk drinks, beverages and gum. It faces competition from Mars, Hershey's, and Nestle. Cadbury's main products include Dairy Milk, Celebrations, and Bournville. It promotes through magazines, TV, radio and social media. Cadbury focuses on corporate social responsibility programs around climate change, communities, and health/skills initiatives while also receiving some criticism about taste changes.

2. Topic – Cadbury Dairy Milk
GROUP MEMBER:
1. SOUMEN BAIDDYA -171011173
2. RIFAT CHOWDHURY -171011105
3. MOMINUR RAHMAN MINHAZ- 192011058
4. SADIHA NOOR EVA -191011196
5. RAYSUL ISLAM -163011126
6. TAMANNA ISLAM -191011213

3. Introduction
• Cadbury is a British confectionery company owned by
mondelez international .
• Cadbury was established in Birmingham by John
Cadbury in 1824, who sold tea, coffee and drinking
chocolate .
• Cadbury India began its operations in India on 19 July
1948, buy importing chocolate .
• In India Cadbury operates in four categories chocolate
confectionery ,milk food drinks ,beverage and candy
& gum category .

4. History
• In 1847, John Cadbury became a partner with his brother
Benjamin
• Cadbury introduced his brand of the chocolate bar in 1849,
• The Cadbury brothers opened an office in London,
• John Cadbury's sons Richard and George took over the
business in 1861
• in 1897, following the lead of Swiss companies, Cadbury
introduced its own line of milk chocolate bars

5. Cadbury’s Market’s Competitors
 Cadbury is one of the most iconic confectionery brand’s in the world. The company known
for its Dairy Milk bar is now a part of Mondelez international. Together with other
Mondelez brands. Cadbury is part of the company that has the leading global market hare
for chocolates. Mondelez international enjoy strong market share positions around the
world. So chocolate candy and gum companies faces strong competition from many
companies in North America and around the world

6. Main Competitors of Cadbury Chocolates
 Mars/Wrigley's
Mars is a recognizable name but as a private company mar’s was the seventh larges private
company in America in 2020 with sales of $37 billion. The company main segments chocolate.
Cadbury now competes against the giant global company mars. Both companies have strong
market share in a gum market that has seen sales decline.

7.  Hershey's
Hershey’s is one of the popular market chocolate brand. Hershey’s gets approximately 89% of
its annual revenue from the North America market Hershey's is in a unique position as it is
both a competitor and a distribution of Cadbury products

8.  Nestle
Nestle is the largest food company in the world covering many different subsectors of the
market. Nestle two famous brands kit Kat and Rollo. Nestlé's confectionery segment was its
sixth largest in 2020.

9. Product profile
Currently, Cadbury operates in five categories –
Chocolate confectionery, Beverages, Biscuits, Gum and Candy. Its products include
Cadbury Dairy Milk, Dairy Milk Silk, Bournville, Temptations, Perk, Eclairs, Bournvita,
Celebrations, Gems, Bubbaloo, Cadbury Dairy Milk Shots,
Halls, Bilkul, Tang, and Oreo.

11. Product line
Sugar and chocolate
Cadbury dairy milk
Soft mints
Éclair
Cadbury perk
Five star
Cadbury roast Almond
Chocki

12. Production process of Cadbury Dairy Milk unwrapped.


13. Promotion
 In terms of promoting itself, Cadbury utilizes a wide variety of methods: Magazine, Poster,
Television, Radio, social media advertisement. Also Coupons and Token
Cadbury Dairy Milk first hit the
Magazine in 1905
Latest poster
90’s poster

14. Promotion
 Coupons and Ticket

15. Promotion
Television and Social Media Advertisement

16. Promotion
Television and Social Media Advertisement

17. Corporate social responsibility
 Cadbury made absolute commitment to combat to climate
change.
 “Purple Goes Green” program of Cadbury.
 Invest in Communities.
 Social responsibility Web site called DearCadbury.com.

18. Change in packaging
 Cadbury Eco Eggs products.
 Create a positive impact in maintaining the sustainability of the environment.
 Cadbury the packaging to be made with recycled plastic.

19. Initiative of Cadbury for the society
 Health and wellbeing
 Skills
 Colleague passion

20. Criticism about Cadbury Dairy Milk
• Too much sweet it's almost unbearable.
• Cadbury offers a Small range of products to its customers.
• Strong chemical taste, texture was grainy not creamy and
tacky.
• Cheap brand chocolate tastes better.
• Flavourless.
• Kitkat tastes better than Dairy milk.
• Cadbury dairy milk chocolate use to taste the best. But now it’s
taste sugar and not chocolate.
• The recipe has changed.
• Most criticism is directed at the smaller size of bars, higher
prices and the changed of taste.

21. This is what people are saying about
Cadbury's - and they're not happy