Rm assignment2
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The group has been assigned as business consultants to an Australian Retail Group. They must submit a 2,500-word report on a large Chinese retail institution in Zhengzhou and make a presentation of no more than 30 slides to the chairman. The report should include an industry analysis, competitor analysis, retail strategy analysis, consumer behavior analysis, retail site evaluation criteria, and a conclusion discussing what was learned and suggestions for improvement.
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To see the actual dynamism of strategies in a real case.
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Vision and mission (optional)
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Use “transformation” and “Neutralization” approach!
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Presentation: Interest, acceptance, and active thinking of audiences.
Cover page
Title
Full names of your members
Course name Instructor’s name --Visuals! (Graphs, tables, pictures to support readers’ acceptance)
Page requirement: Not really
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Overview of the players and the industry
Choose a player (players)
Industry overview
Product areas of the player(s)
Current movements and uniqueness (T and O)
Strategic characteristics (Conventional strategies, competitors movements)
Profiles of the player(s):
Market position
Products and services (and market segments and share)
Important history or facts to find a general tendency of strategies.
The general strategies and major reasons
Competitors
Profits (Finance) and trend
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What do you want to know about strategies?
Focused and interesting topic(s).
Information availability to make discussions and analysis.
Example:
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Literature review
Literature review (Selected information for research questions).
https://www.marketing91.com/marketing-strategy-casio/
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Analysis (Make sure your analysis has depth to maintain power of persuasion).
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GETTING STARTED WITH MERGENTACCESSING MERGENT1 Go to t
GETTING STARTED WITH MERGENT
ACCESSING MERGENT
1 Go to the Library Homepage(access through Course Homepage or Student Portal)
2 Click “Find Articles & More”
3 Select “Databases by Subject”
4 Select “Business & Economics”
5 Select “Mergent”
RESEARCHING MERGENT
1 Enter the company name or ticker symbol
2 Select your company from the search results
3 Locate important information
}
}
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}
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LIBRARY
ASHFORD UNIVERSITY
October 2017
BUSINESS INSIGHTS: GLOBAL
Accessing Business Insights: Global
Watch a short video to
learn more about what this
resource has to offer,
including:
company information
industry information
data visualization tools
case studies
a business glossary
Go to the Library Homepage
(access through Course Homepage or Student Portal)
Click “Find Articles & More”
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Select “Business Insights: Global (Gale)”
1
2
3
4
5
https://www.youtube.com/watch?v=aXAKj6lQICg
Researching Business Insights: Global
1 Enter the company name or ticker symbol
2 Select your company from the search results
3 Locate important information
}Contact information
} CompanyInformation
Key
Figures}
4 Limit to Full Text
5 View Full Text
6
Share, save, print, download, or cite*
*always double-check database citations. For citation information, go to writingcenter.ashford.edu
LIBRARY
ASHFORD UNIVERSITY
November 2017
http://writingcenter.ashford.edu/
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Analysis
Learning Objectives
By the time you have completed this chapter, you should be able to do the following:
• Conduct an industry and competitive analysis and understand why it is important.
• Conduct a market analysis and understand why it is important.
• Scan the general environment for any changes or trends that might favor or adversely affect the company.
4
Belinda Images / SuperStock
CHAPTER 4Section 4.1 Industry and Competitive Analysis
Chapter Outline
4.1 Industry and Competitive Analysis
4.2 Market Analysis
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competes, its competitors, markets, and other relevant environmental trends and changes. The
purpose is to understand how the company’s relevant environment is changing and might change
in the future—in this sense, “relevant” means anything the company might affect or could be
affected by. Without such an understanding, doing strategic planning becom ...
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This feasibility study examines the viability of a new business venture. It includes sections on marketing, competition, management needs, and financial projections. The technical, production, and economic analyses determine if the required resources and market demand exist to make the business successful. The conclusion recommends whether or not the venture is feasible based on the comprehensive analysis in the study.
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Marketing planning
The document outlines the strategic planning process for marketing. It discusses 7 key steps:
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2. Establishing strategic business units (SBUs) with separate missions, markets, and strategies.
3. Setting specific marketing objectives for each SBU both quantitatively and qualitatively.
4. Performing a SWOT analysis to assess internal strengths/weaknesses and external opportunities/threats.
5. Developing marketing strategies for each SBU using frameworks like the Boston Matrix, Product/Market Grid, GE Business Screen, and Porter's Generic Strategies.
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Similar to Rm assignment2
GLOBAL MARKETING BAMK 3208 GROUP PROJECT ASSIGNMENT WO
GLOBAL MARKETING BAMK 3208
GROUP PROJECT ASSIGNMENT
WORTH 20%
Identify a new international market for a particular brand of your choice. Accordingly, provide strategy
recommendations for entering a foreign market based on the SWOT analysis of the company, as well as the
internal and external factors of the company. A secondary research will be required to help you identify the factors
(controllable elements and uncontrollable elements e.g culture, regulations, consumers, competition,
infrastructure, etc. Please feel free to see me about any aspect of the project that is unclear to you, both before and
as you proceed through the assignment.
OUTLINE OF GROUP PROJECT
The following is a sample structure and can be modified where necessary depending on the context of the chosen
market area. The report should reflect and draw on the topics covered in class as much as possible.
Table of Contents:
SECTION I: PROFILE OF COUNTRY MARKET
This section involves an overview of your country market:
· Provide an analysis or evaluation of the country market.
· Describe the characteristics of this country market in terms of size, historical trends, growth forecasts, etc.
· What are the different customer segments in this market? Consider the segmentation factors that can be
considered including geographical segmentation, behavioural segmentation, demographic, and psychographic
segmentation.
Provide an analysis of all the existing, emerging, and potential customer segments in this country market.
· Evaluate the competitive structure within the country market you are entering.: Direct or Indirect
What is the total number of competitors? Describe the competitive positions of the major competitors. Who are
the leading competitors, who are the competitors that may be challenging, which competitors seem to be the
followers, and which are the niche competitors? Why?
· What recent trends (e.g., economic, demographic, psychographic, others) have affected this market?
· What marketing opportunities the different trends in the market suggest?
· What are the cultural and legal differences that the company will have to consider?
SECTION II: DESCRIPTION OF COMPANY’S TRANSFERABLE CAPABILITIES
· Based on your understanding of the company’s strengths and weaknesses, what do you think are the company’s
firm specific advantage? what do you think are the company’s firm specific disadvantages that can be addressed
or considered?
· Justify why these sources of advantage/capabilities are transferable to the chosen country market. Why do you
think these advantages can be also used in the chosen market of entry and how will it benefit the company?
SECTION III: RECOMMENDATION OF ENTRY STRATEGY
· Provide a recommendation for an entry strategy to the foreign country market.
· Describe your justification of your recommendation based on both the characteristics of the market and the
sour ...
Team Term Project The Science of Shopping Applied1 Shop.docx
Team Term Project: The Science of Shopping Applied1
Shopping is a science. And frankly, a lot of retailers do not realize or appreciate the importance of
effective store design. What constitutes a good store design? What elements (racks, benches, lights,
sounds, etc.) in a store make (or break) a sale? Paco Underhill, in “Why We Buy: The Science of
Shopping,” clearly articulates what retail spaces can do to increase their profit margins. Now, it’s
your job to follow his advice (and your textbook). You have recently been hired as a consultant
specializing in consumer-friendly store design by X store. XYZ store is depending on you to write a
clear and concise report outlining ways that their store can increase sales with the help of effective
design.
Your assignment:
Select a retail store in need of design improvement (and I don’t just mean aesthetic). You are to
write an 12-20 page paper, not including references, graphs, or pictures, discussing how you can
improve the retail space based on Paco Underhill’s book, the information contained within your
consumer behavior textbook, and outside readings. You MUST support each and every one of
your identified store problems and suggestions for improvement with information
contained in Underhill’s book, your textbook, and outside readings! This report must go
WELL beyond maintenance issues (need to repaint the walls, get new carpet, clean-up, etc.) and
provide insightful, researched redesign suggestions. Remember that your suggestions must be
consistent with the store’s positioning! The relationship between positioning and the store’s design
needs to be discussed within your paper.
Outline of your Paper: Your paper must use the following outline
I. Store Overview
• Need to do some general research on the store
-History
-Sales/Price Points
-Growth (if possible)
-What is the merchandise mix?
-How is the store positioned in the marketplace? Make sure you discuss its
competition.
• What is the brand personality/store image? How is that currently being depicted in your
store?
• What is the target market of your store? Describe this group in detail (Use outside readings
and your textbook). How does the current design appeal/or doesn’t appeal to that target
market?
• Are there any emerging trends related to the store’s product category and target market
they will impact store design?
II. Problem Identification
• Need to describe in detail at least 6 new redesign issues. You need to identify why each
issue is a problem by integrating concepts from your textbooks and/or outside readings.
• Make sure you relate the store’s target market and store image in your write-up. Also, make
sure you discuss how your design is different than the competition.
III. Redesign Suggestions
1 Sincere thanks to Dr. Caroline Munoz for her generous permission to use this as ...
_ecfb2f0c60a5c9c4ae72495a37194aa0_Capstone-Framework-for-Analysis.pptx
This document provides a framework for analyzing the launch of a new product or service. It includes sections to analyze the external business environment, internal company resources, market segmentation and targeting, brand positioning, operations and financial plans, and evaluation metrics. Key details are requested about demand, industry structure, competition, marketing channels, resources, brand strategy, target customers, communications objectives, costs, revenue projections, timeline, and success criteria. The document is intended to guide the development of a comprehensive strategic plan for a new offering.
Each group will need to submit a hard copy of your report to the d.docx
Each group will need to submit a hard copy of your report to the designated SIM assignment drop box by no later than 7:00 pm local time on the due date of submission (week 9). You should also submit a soft copy of your report to the Grade book link at course Blackboard by no later than 7:00 pm local time. Your local lecturer will confirm the exact due date of submission.
The report must be either spiral bound or securely stapled with the standard RMIT School of Management cover sheet attached (available on-line).
Length:
4000-5000 Words (excluding prefatory section, references and appendices)
Total Value:
40%
Report Due: In week 9
Purpose:The purpose of this assignment is to
1. Gain knowledge of specific issues related to feasibility analysis and entrepreneurship
2. Develop research skills
3. Develop skills in critical thinking and analysis
4. Develop skills in writing research reports
Feasibility analysis assignment
The purpose of the Feasibility Analysis is to gain insights into the viability of a business idea and to make sure that you are on the right track. Two basic questions need to be answered with the analysis: 1) Is there sufficient demand for the product or service? 2) Can the product or service be provided on a profitable basis; or if the product or service is aimed at creating social good, can it be offered on a sustainable basis?
*Please note that in order for you to receive a good grade, you will need to refer to theory and trusted information to support your proposed business idea throughout your assignment. Excuses such as ‘I know there is demand for my product/service because I have worked in this industry’, is not acceptable. Failure to reference ideas/theory will result in a lower grade*
In a team of 5 students, you are required to prepare a written feasibility analysis (20 pages on an average excluding references, Times New Roman font, Size 12, 1.5 spacing). In the analysis, you should address at least the following issues:
1. The Business Idea
Description of your business: What problem are you solving or what opportunity are you realizing?
Product/service description: Describe the benefits of your product(s)/service(s). Explain the service/product design. You should include a prototype (for a product) or a service blueprint (for a service).
Description of the entrepreneur/s and the venture team: Evaluate whether you and your management team possess the characteristics required to make the proposed business successful.
2. The Industry and Market
Current industry: Describe the industry as specifically as you can. There are some excellent sources in the RMIT library that can help you determine the size of the industry, average sales and profitability for the industry in a number of Asia Pacific countries. Please also refer to Sta ...
Corporate level analytical tools_BCG Matrix and GE nine cell matrix
BCG Matrix and GE nine cell matrix are important tools for making investment decision and formulating strategies in management
Final ProjectTo understand strategies in the framework of miss.docx
Final Project
To understand strategies in the framework of missions, organizational structures, strategic plans, and other related stakeholders.
To see the actual dynamism of strategies in a real case.
Research question: “What do you want to know/discover?”
Anything will be fine.
Utilize the following items!
Vision and mission (optional)
External and Internal Assessment (SWOT)
Use “transformation” and “Neutralization” approach!
Strategic goals and Strategic directions (Porter and Ansof: Efficiency vs Effectiveness, Market vs Products, Cost vs Value added)
Strategic framework learned in Ch 5.
Descriptions (Explanations, opinions, and interpretation) and Analyses (Strategic sense, reality, and insightfulness)
Presentation: Interest, acceptance, and active thinking of audiences.
Cover page
Title
Full names of your members
Course name Instructor’s name --Visuals! (Graphs, tables, pictures to support readers’ acceptance)
Page requirement: Not really
Example here will have 10 pages (1-2 pages for the Overviews, 0.5-1 page for Research Objectives, 1 page for missions, 3 pages for three major areas of business, 3 pages for discussions and analysis, and 0.5 page for conclusion and reference.)
Overview of the players and the industry
Choose a player (players)
Industry overview
Product areas of the player(s)
Current movements and uniqueness (T and O)
Strategic characteristics (Conventional strategies, competitors movements)
Profiles of the player(s):
Market position
Products and services (and market segments and share)
Important history or facts to find a general tendency of strategies.
The general strategies and major reasons
Competitors
Profits (Finance) and trend
Research Objective(s)
What do you want to know about strategies?
Focused and interesting topic(s).
Information availability to make discussions and analysis.
Example:
I want to know why CASIO has been able to occupy certain but constant market share and profit in a wrist watch segment.
Cost leadership without price competition and premium pricing in a wrist watch segment. Not #1 but “Only one” company.
Mission by Mr. Kashio: “To achieve growth for the company and increase corporate value by introducing totally innovative ideas and advanced technologies that make the world a better place.”
Literature review
Literature review (Selected information for research questions).
https://www.marketing91.com/marketing-strategy-casio/
http://arch.casio.com/file/ir/pdf/annual_2013_06.pdf
Analysis
Analysis (Make sure your analysis has depth to maintain power of persuasion).
Digest and interpret the information to attain the research objectives.
Relationship between missions and strategies
Basic strategic moves (Typology) --- Clear market positioning and branding for clear separation of cost leadership and differentiation. Market segmentation to market penetration (Digital watch F91 for price sensitive mass markets, G-shock for used-to-be TIMEX segment, G-shock ...
Business Plan.ppt
A business plan outlines a company's goals, operations, finances, and marketing strategies. It identifies objectives and helps ensure those goals are met. Business plans are important as they attract investors, guide the company, and help avoid failure by providing a roadmap. An effective plan considers the reader and desired response, describes the company and products or services, analyzes the market and competition, and provides financial projections and strategies for success.
Marketing and Sales StrategyThe backbone of a marketing strate.docx
For Goodness Shakes! provides customized gourmet milkshakes and aims to create a fun, welcoming environment for customers. Their mission is to sweeten customers' days with a variety of milkshake flavors and toppings. Key goals include becoming a staple for PLU students and expanding. Their target market is college students and the local community. Products include build-your-own milkshakes with 10 ice cream and 5 frozen yogurt bases and a selection of candy, dessert, fruit, nut, and cereal toppings. Shakes are priced from $3-5 depending on size. The business will be organized as a general partnership with key roles in marketing, finance, organization, and customer relations.
GETTING STARTED WITH MERGENTACCESSING MERGENT1 Go to t
GETTING STARTED WITH MERGENT
ACCESSING MERGENT
1 Go to the Library Homepage(access through Course Homepage or Student Portal)
2 Click “Find Articles & More”
3 Select “Databases by Subject”
4 Select “Business & Economics”
5 Select “Mergent”
RESEARCHING MERGENT
1 Enter the company name or ticker symbol
2 Select your company from the search results
3 Locate important information
}
}
Contact
information
Key
Figures
}
Company
information
in tabs
4 Select reports and download
5 Citation Format
Author. (year). Title of Document. Retrieved from name of database.
Examples:
Mergent. (2016). Acadia Healthcare Annual Report. Retrieved from Mergent Online database.
Mergent. (2017). Acadia Healthcare Company Details. Retrieved from Mergent Online database.
Mergent. (2017). Acadia Healthcare Company Financials. Retrieved from Mergent Online database.
LIBRARY
ASHFORD UNIVERSITY
October 2017
BUSINESS INSIGHTS: GLOBAL
Accessing Business Insights: Global
Watch a short video to
learn more about what this
resource has to offer,
including:
company information
industry information
data visualization tools
case studies
a business glossary
Go to the Library Homepage
(access through Course Homepage or Student Portal)
Click “Find Articles & More”
Select “Databases by Subject”
Select “Business & Economics”
Select “Business Insights: Global (Gale)”
1
2
3
4
5
https://www.youtube.com/watch?v=aXAKj6lQICg
Researching Business Insights: Global
1 Enter the company name or ticker symbol
2 Select your company from the search results
3 Locate important information
}Contact information
} CompanyInformation
Key
Figures}
4 Limit to Full Text
5 View Full Text
6
Share, save, print, download, or cite*
*always double-check database citations. For citation information, go to writingcenter.ashford.edu
LIBRARY
ASHFORD UNIVERSITY
November 2017
http://writingcenter.ashford.edu/
External Environmental
Analysis
Learning Objectives
By the time you have completed this chapter, you should be able to do the following:
• Conduct an industry and competitive analysis and understand why it is important.
• Conduct a market analysis and understand why it is important.
• Scan the general environment for any changes or trends that might favor or adversely affect the company.
4
Belinda Images / SuperStock
CHAPTER 4Section 4.1 Industry and Competitive Analysis
Chapter Outline
4.1 Industry and Competitive Analysis
4.2 Market Analysis
4.3 Environmental-Trend Analysis
An analysis of the external environment covers the industry or segment in which the company
competes, its competitors, markets, and other relevant environmental trends and changes. The
purpose is to understand how the company’s relevant environment is changing and might change
in the future—in this sense, “relevant” means anything the company might affect or could be
affected by. Without such an understanding, doing strategic planning becom ...
Mktg 1001 research factual information/tutorialoutlet
FOR MORE CLASSES VISIT
tutorialoutletdotcom
• This assignment has several purposes. It requires you to:
1. Research factual information to collect data
2. apply marketing theories to the activities of a specific organization identified through the collected data;
Marketing Strategy - Introduction
Guiding presentation used for the first two sessions of the Marketing Strategy course for Executive MBA in ITM.
Strategic Management Process - Patrick Henry Entropic
Strategic management involves developing plans to help an organization compete successfully and achieve its goals. The strategic management process consists of six steps: identifying the organization's mission, goals and strategies; doing an external and internal analysis; formulating strategies; implementing strategies; and evaluating results. There are three main types of corporate strategies - growth, stability, and renewal. Competitive strategies help organizations gain competitive advantage and include cost leadership, differentiation, and focus. Current strategic issues involve strategic leadership, flexibility, and strategies for e-business, customer service, and innovation.
Sample contents of a completed feasibility study
This feasibility study examines the viability of a new business venture. It includes sections on marketing, competition, management needs, and financial projections. The technical, production, and economic analyses determine if the required resources and market demand exist to make the business successful. The conclusion recommends whether or not the venture is feasible based on the comprehensive analysis in the study.
It600 0803 a 01 information technology management entire
The document outlines the tasks and assignments for a course on management effectiveness using technology resources. It provides details on creating a business strategy and management plan over 5 phases. The plan involves using Porter's five forces to analyze an IT industry, conducting a strategic information systems assessment, creating an IT business case, developing a strategic business plan, and drafting a project management plan. The final assignment is to complete a 20-25 page business strategy and management plan that incorporates all previous sections.
Marketing planning
The document outlines the strategic planning process for marketing. It discusses 7 key steps:
1. Defining the organizational mission and purpose.
2. Establishing strategic business units (SBUs) with separate missions, markets, and strategies.
3. Setting specific marketing objectives for each SBU both quantitatively and qualitatively.
4. Performing a SWOT analysis to assess internal strengths/weaknesses and external opportunities/threats.
5. Developing marketing strategies for each SBU using frameworks like the Boston Matrix, Product/Market Grid, GE Business Screen, and Porter's Generic Strategies.
6. Implementing tactical plans that specify short-term actions to achieve strategic
Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docx
Brand Extension Marketing Plan 8
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a cover page and a reference page.
For the Brand Extension Marketing Plan Assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Dropbox for grading, Brand Extension Marketing Plan Assignments are submitted to Turnitin® for a potential plagiarism review, so it continues to be important for you never to use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan Assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA Assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let me know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (Can define major ideas) or Comprehension (Can discuss major ideas) or Application (Can apply major concepts to new situations).
A MARKETING PLAN IS THE FOUNDATION FOR ALL MARKETING EFFORTSBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection – the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Module 1 BEMP Proposal - What will your project be about?
Submit your response to the following questions as a Product Proposal:
1. What is the brand name of your for-profit business/organization?
1. What is the new product, not currently in existence, that will generate revenue for .
feasibility analysis for entrepreneur Lec 2
Feasibility Analysis
Feasibility analysis is the process of determining whether a business idea is viable.
It is the preliminary evaluation of a business idea, conducted for the purpose of determining whether the idea is worth pursuing.
Feasibility analysis takes the guesswork (to a certain degree) out of a business launch, and provides an entrepreneur with a more secure notion that a business idea is feasible or viable.
Comprehensive Feasibility Analysis, Product/Service Desirability
MM 2011.03
1) This document provides an overview of external and customer analysis for strategic planning purposes. It discusses analyzing the macroenvironment, industry structure, competitors, customer segments, and identifying unmet customer needs.
2) Key aspects of external analysis include identifying trends, opportunities, threats and uncertainties that may impact strategic decisions. Understanding competitors involves analyzing their strategies, resources, aggressiveness and likely responses.
3) Customer analysis involves segmenting the market, assessing customer motivations, loyalty and priorities. It also examines unmet customer needs that could be addressed. Understanding external factors, competitors and customers is essential for strategic decision making.
Chapter 11 ppt 11 market segmentation, targeting and positioning
This document outlines the key concepts of market segmentation, targeting, and positioning. It discusses:
- Segmentation involves classifying customers into groups based on common characteristics. Targeting is evaluating segment attractiveness and selecting segments to enter. Positioning is defining a product's place relative to competitors in consumers' minds.
- Effective segmentation requires segments be measurable, accessible, substantial, differentiable, and actionable.
- Companies first segment markets, then evaluate and select target segments based on size, growth, and structural attractiveness. They choose a market coverage strategy and position products to compete effectively in targeted segments.
IFTF Conference - How to Develop an Effective Business Plan
IFTF Conference - How to Develop an Effective Business PlanKAGİDER Women Entrepreneurs Association of Turkey
The document provides guidance on developing an effective business plan. It discusses that a business plan clarifies a company's direction, allows a company to acquire capital and financing, and identifies goals. It recommends including an executive summary, company description, products/services, marketing plan, operational plan, management overview, financial plan, capital needs, risks/opportunities, and appendices. The marketing plan should include research on the target market and competition, as well as sales forecasts. The operational plan outlines daily operations, location, inventory, legal needs, staffing, and policies.Similar to Rm assignment2 (20)
GLOBAL MARKETING BAMK 3208 GROUP PROJECT ASSIGNMENT WO
GLOBAL MARKETING BAMK 3208 GROUP PROJECT ASSIGNMENT WO
Team Term Project The Science of Shopping Applied1 Shop.docx
Team Term Project The Science of Shopping Applied1 Shop.docx
_ecfb2f0c60a5c9c4ae72495a37194aa0_Capstone-Framework-for-Analysis.pptx
_ecfb2f0c60a5c9c4ae72495a37194aa0_Capstone-Framework-for-Analysis.pptx
Each group will need to submit a hard copy of your report to the d.docx
Each group will need to submit a hard copy of your report to the d.docx
Corporate level analytical tools_BCG Matrix and GE nine cell matrix
Corporate level analytical tools_BCG Matrix and GE nine cell matrix
Final ProjectTo understand strategies in the framework of miss.docx
Final ProjectTo understand strategies in the framework of miss.docx
Marketing and Sales StrategyThe backbone of a marketing strate.docx
Marketing and Sales StrategyThe backbone of a marketing strate.docx
GETTING STARTED WITH MERGENTACCESSING MERGENT1 Go to t
GETTING STARTED WITH MERGENTACCESSING MERGENT1 Go to t
Mktg 1001 research factual information/tutorialoutlet
Mktg 1001 research factual information/tutorialoutlet
Strategic Management Process - Patrick Henry Entropic
Strategic Management Process - Patrick Henry Entropic
It600 0803 a 01 information technology management entire
It600 0803 a 01 information technology management entire
Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docx
Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docx
Chapter 11 ppt 11 market segmentation, targeting and positioning
Chapter 11 ppt 11 market segmentation, targeting and positioning
IFTF Conference - How to Develop an Effective Business Plan
IFTF Conference - How to Develop an Effective Business Plan
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8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
The latest Heat Pump Manual from Newentide
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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Rm assignment2
- 2. Task • Your group is assigned as a business consultant to a large Australian Retail Group (ARG). • They have requested you to submit a 2,500- word written report on an existing large Chinese retail institution of your choice in Zhengzhou for this assignment. • Your group will also need to make an oral presentation (PPT) to the ARG’s Chairman when he is visiting Zhengzhou soon. PPT is limited to not more than 30 slides.
- 3. Report 1. Industry Analysis – The opportunities and threats associated with the retail sector the store is in. (ZZ’s urban development) 2. Competitor Analysis – Based on the industry analysis identify three competitors. Describe the competitor’s retail strategies. (Strengths and weaknesses) 3. Retail Strategy – Describe how the market in the retail sector has been segmented. (Market segmentation by geographic, demographics & etc)
- 4. Report 4. Consumer Behaviour – How does a typical consumers move through the consumer decision making process. Provide research to support this section. How do they search for merchandise and store information? (Lecture 4) 5. Retail Site Evaluation – Identify five site criteria that are critical to the success of the store. (Lecture 5) 6. Conclusion – What have the group learnt from this assignment? Which one of Section 3, Section 4, and Section 5, is the most attributable to the success or failure of the retail institution? Discuss suggestions for improvements.
- 5. Notes • Break groups • Select an existing retail institution appropriate for your assignment • Not more than 30 PPTs • Include graphs and pictures to enhance your presentation