Central is a large department store chain in Thailand with many locations. It has strong brand recognition and loyal customer base of middle to high income customers. However, traffic congestion can make it difficult for customers to access stores. While Central remains popular, economic uncertainty and many competitors pose threats. Expanding product selection and improving transportation access could help capture more customers.

1. C E N T R A L

3. Chiang-mai Chonburi Bangkok Phuket Songkhla Child Lom Lardprao Bangna Pinklao Rama 3 Si Lom Complex Future Park Rangsit Si Lom Ramindra Wang Burapa Rama 2

8. PERSONAL SHOPPER SERVICE PORTER SERVICE VALET PARKING BABY CHANGING ROOM ONE POINT PAYMENT SERVICE

10. SWOT -Central has a lot of competitor in retailing market. -The politics and economy get out of confidence. The customer was slow down to purchase. -The customer will meet the traffic jam. Threat -Central was always popular in the customer. -The target of Central is a fashionable . - The other of department store was slow down to branch out. This is a chance in marketing of Central. Opportunity -The products were an expansive more than retailing store. -The customer will meet the traffic jam. Weak - Central was opened a fashionable because of its ultra modern facilities and the first supermarket to be linked with a department store. - Central was an acquainted, popular, and assurance of consumer in Thailand. - Central have grown and open many branches, and they have many subordinate more than competitor. - They have the customer absolutely. Who have a middle and high income in particular. Strength