Risk Management for Online PR
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This document discusses risk management for PR strategies. It outlines that there are risks to using online interactivity and that risk management methodologies are important. It also states that a complete PR strategy involves assessing risks. The document then provides details on identifying, recording, managing and reviewing risks through maintaining a risk log. It discusses balancing the likelihood and impact of risks and using a risk matrix to visualize the risk profile. Roles and procedures for routine risk management are also outlined.
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This document provides an overview of Part One of a three-part training program on strategic risk management. It discusses key concepts in risk management including identifying risks, assessing their likelihood and impact, prioritizing risks, and developing mitigation strategies. A risk inventory template is also presented to catalog identified risks. Participants are encouraged to consider how they would implement strategic risk management in their own work areas to improve decision-making and better achieve organizational objectives.
practical-approach-to-strategic-risk-management.ppt
This document provides an overview of Part One of a three-part training program on strategic risk management. It discusses key concepts in risk management including identifying risks, assessing their likelihood and impact, prioritizing risks, and developing mitigation strategies. A risk inventory template is also presented to catalog identified risks, existing controls, outcomes, scores, and mitigation plans. The document aims to introduce risk management processes and frameworks to help participants understand how to implement strategic risk management in their own work areas.
practical-approach-to-strategic-risk-management.ppt
This document provides an overview of Part One of a three-part training program on strategic risk management. It discusses key concepts in risk management including identifying risks, assessing their likelihood and impact, prioritizing risks, and developing mitigation strategies. A risk inventory template is also presented to catalog identified risks, existing controls, outcomes, scores, and mitigation plans. The document aims to introduce risk management processes and frameworks to help participants understand how to implement strategic risk management in their own work areas.
practical-approach-to-strategic-risk-management.ppt
This document provides an overview of Part One of a three-part training program on Strategic Risk Management. It introduces key concepts and frameworks for risk management. The training aims to help participants understand the risk management process, how it relates to their daily work, and reasons for implementing Strategic Risk Management. It provides tools to identify risks and prioritize them based on impact and likelihood. Participants are guided to develop a risk inventory and consider actions to mitigate high priority risks or accept residual risks. The training emphasizes establishing roles and accountability for risk management.
practical-approach-to-strategic-risk-management.ppt
This document provides an overview of Part One of a three-part training program on strategic risk management. It discusses key concepts in risk management including identifying risks, assessing their likelihood and impact, prioritizing risks, and developing mitigation strategies. A risk inventory template is also presented to catalog identified risks. Participants are encouraged to consider how they would implement strategic risk management in their own work areas to improve decision-making and better achieve organizational objectives.
strategic-risk-management
This document provides an overview of Part One of a three-part training program on Strategic Risk Management. It introduces key concepts and frameworks for risk management. The training aims to help participants understand the risk management process, how it relates to their daily work, and reasons for implementing Strategic Risk Management. It also provides tools to help identify, assess, and prioritize risks, including a Risk Inventory template. The training emphasizes creating a common risk language and accountability for risk across an organization.
practical-approach-to-strategic-risk-management.ppt
This document provides an overview of Part One of a three-part training program on strategic risk management. It discusses key concepts in risk management including identifying risks, assessing their likelihood and impact, prioritizing risks, and developing mitigation strategies. A risk inventory template is also presented to catalog identified risks. Participants are encouraged to consider how they would implement strategic risk management in their own work areas to improve decision-making and better achieve organizational objectives.
Kuala Lumpur - PMI Global Congress 2009 - Risk Management
Presentation on Risk Management Tools, like Risk Register, Risk Profile Presentation Options, How to facilitate a Risk Assessment and effective Processes for day to day application of Risk Management in your Project
practical-approach-to-strategic-risk-management.ppt
This document provides an overview of a three-part training program on strategic risk management. Part One focuses on introducing participants to risk management processes and frameworks. It discusses principles of risk management and why strategic risk management is important. Tools covered include a risk inventory template to identify, assess and prioritize risks, and a risk heat map. The training aims to help participants understand their roles in risk management and how to implement strategic risk management in their work areas.
Project Risk Management
This document discusses risk management for projects and programmes. It defines key risk management terms like known knowns, known unknowns, and unknown unknowns. It explains that risk management involves identifying, assessing, planning for, and implementing responses to significant uncertainties that could impact a project's objectives. The goal is to keep the level of risk exposure within the agreed risk appetite in a cost-effective manner through an iterative process.
Enterprise Risk Management & Fraud Sample Presentation
My Presentation to Finance a few years ago with regards to Fraud and Risk Management and some examples of how to mitigate and control Fraud.
Risk management
This document outlines the process of risk management for a graduation project on the topic. It defines risk and uncertainty, describes different types of risks like business and operational risks, and explains the principles and benefits of risk management. The key steps in implementing risk management are established as establishing context, risk identification, analysis, evaluation, treatment, and monitoring. Various risk analysis techniques are also presented, along with the application of the risk management process to a case study on developing a synthetic aperture radar system.
Similar to Risk Management for Online PR (20)
UCISA Toolkit - Effective Risk Management for Business Change and IT Projects
UCISA Toolkit - Effective Risk Management for Business Change and IT Projects
practical-approach-to-strategic-risk-management-220318051837.pdf
practical-approach-to-strategic-risk-management-220318051837.pdf
practical-approach-to-strategic-risk-management.ppt
practical-approach-to-strategic-risk-management.ppt
practical-approach-to-strategic-risk-management.ppt
practical-approach-to-strategic-risk-management.ppt
practical-approach-to-strategic-risk-management.ppt
practical-approach-to-strategic-risk-management.ppt
practical-approach-to-strategic-risk-management.ppt
practical-approach-to-strategic-risk-management.ppt
practical-approach-to-strategic-risk-management.ppt
practical-approach-to-strategic-risk-management.ppt
Kuala Lumpur - PMI Global Congress 2009 - Risk Management
Kuala Lumpur - PMI Global Congress 2009 - Risk Management
practical-approach-to-strategic-risk-management.ppt
practical-approach-to-strategic-risk-management.ppt
Enterprise Risk Management & Fraud Sample Presentation
Enterprise Risk Management & Fraud Sample Presentation
More from David Phillips
Transformative technologies
I have provided a methodology for PR people to keep up-to-date with new things that are going to be important in the near future. I shall be adding content to it for the next couple of months.
Twitter Followers report
The document is a Twitter follower report that provides statistics about a user's Twitter followers and audience. It summarizes that the user has 1,787 followers, while their audience averages 9,875 followers and tweets about twice per day. It also notes that 39% of the user's followers have a Klout score higher than the worldwide average of 40.
Managing crisis world vision
This document provides an overview of issues related to crisis management on the internet. It discusses how issues can quickly escalate to crises online due to the speed and reach of information sharing. It emphasizes the importance of monitoring social networks and key influencers, having response plans in place, and being prepared to respond across multiple online channels in a timely manner. Effective crisis response requires understanding normal communications patterns and being able to identify variations that could signal emerging issues. Network analysis and semantic evaluation of online conversations can help with monitoring and issue detection.
Issues and crisis management
The document discusses the importance of the internet and social media for crisis communication and management. It notes that crises can spread very quickly online through social media and reach wide audiences. It emphasizes the need for organizations to carefully monitor social networks, track influencers, and have crisis response plans in place to respond quickly and accurately to events online. It highlights several past examples where issues emerged and spread rapidly on social media. The document advocates the use of tools like semantic analysis, network theory, and big data to track normal behaviors and identify changes that could signal issues. It stresses the importance of preparation, training, and testing crisis response plans to effectively manage situations as they develop online.
Network theory
This is a very good presentation by Kyle Findlay. I have added some sources but all the work is by Kyle.
Communication theory 2
The document provides an overview of communication models and theories. It discusses:
1) Different models of communication including Aristotle's three appeals (ethos, logos, pathos), Laswell's model (who says what to whom with what effect), and Shannon and Weaver's addition of noise and feedback.
2) The context and cultural influences on communication, as signs and their meanings can differ between individuals and groups.
3) The evolution of mass media and its replacement by social media which allows for one-to-one, one-to-many, and many-to-many communication in niche networks rather than mass broadcasts.
Communication theory 1
The document provides an overview of communication concepts and models, including:
1) Shannon and Weaver's linear model of communication and its limitations in capturing meaning and context.
2) Westley and Maclean's model highlighting the role of communicators as advocates, channels, or behaving in a non-purposive role.
3) Uses and gratifications theory which views communication as interactive and audiences using media to fulfill different needs.
4) Agenda-setting theory which describes how media influences what issues the public thinks about.
Online communication trends
The document discusses trends in online communication and consumer behavior. It notes that audiences are no longer neatly segmented and can be found online based on shared values rather than demographics. Media has expanded beyond traditional outlets to include many online platforms. Data from these platforms can be mined to better understand audiences and target consumers. The internet is becoming integrated into more devices and daily life through concepts like the "Internet of Things." These trends are fueling economic growth, including significant expansion of internet usage and e-commerce in Portugal.
Future pr
- The PR industry needs to move past experimenting with online tools and develop structured online management approaches and processes to recommend to clients.
- Traditional media like print are struggling while online platforms like social media are booming. PR must adapt practices in areas like media relations, corporate affairs, and public affairs for the digital age.
- PR should focus on reputation management, issues monitoring, developing objectives and strategies for multiple online channels, and using automation while maintaining security and legal compliance. Resources for these functions are provided.
Ethics Lecture 2012
This document discusses various ethical theories and concepts relevant to public relations, including:
1. Aristotle's virtue ethics and the concept of finding the moral mean between extremes. Virtue is developed through practice.
2. Kant's deontological ethics and the categorical imperative, which holds that people should be treated as ends rather than means. Actions must be universalizable.
3. Utilitarian ethics as developed by Bentham and Mill, which holds that the morally right action maximizes well-being and happiness for the greatest number of people. Consequences are most important.
4. Various criticisms of these approaches are also discussed, such as how utilitarianism could justify lying, stealing
PR performing well at interviews mar 2012
This document provides advice for interview preparation and performance. It discusses researching the employer and industry, preparing answers to common questions, making a good first impression through dress, body language and communication. Different types of interviews like panel, informal, competency based and assessment centers are outlined. Questions to expect are given along with tips for answering questions positively and with concrete examples. The importance of sending a thank you after the interview is emphasized.
Writing a CV
This document provides guidance on creating an effective curriculum vitae (CV). It recommends including a clear career objective, relevant skills and achievements, and avoiding photos or artwork. Well-presented CVs are important as 40% are rejected initially due to errors or poor presentation. A CV should be a sales document highlighting the applicant's strongest qualities in a concise format, rather than including all life experiences. Examples of effective career objectives and ways to demonstrate skills gained from a public relations degree are also provided.
The new pr 2012
The practice of PR has changed. This slideshow offers a view of the basics that every PR consultant should offer clients for 2012.
Probably the most exciting part of the presentation is the list of URL's at the end... Nice way to be very motivated.
Online communications
This document provides an overview of key concepts in online communications and internet mediation. It examines developments such as strategic planning, monitoring, and evaluation. It explores how the internet has changed communication through various platforms and channels, including one-to-one, one-to-many, many-to-many, and many-to-one models. It also discusses how information and knowledge sharing online can create value for organizations.
Lisbon 3
The document discusses developing a PR plan and considers questions around necessary platforms, channels, and the evolving role of PR. It challenges the reader to submit a 2,000 word case study proposal for redesigning a PR program at their organization with no budget constraints that demonstrates a return on investment and shows how PR could change the organization's business.
Hey boss
This document discusses setting objectives for an organization's online strategies. It notes that objectives should be specific, measurable, achievable, realistic, and have a defined time frame. Strategies are then outlined to meet the objectives, with tactics detailing specific actions. As an example, strategies mentioned include internal communications and vendor communications.
Guerrilla marketing
Guerrilla marketing involves promoting brands through grassroots interactions and experiential marketing directly with consumers outside of traditional means. It aims to inspire real word of mouth by having passionate brand ambassadors approach consumers in an energetic and knowledgeable manner to share their enjoyment of the product. While it can be very successful when paired with other marketing, there is a risk of poorly trained promoters acting without permission and damaging initiatives, so careful planning is required.
Celebrity marketing
The document discusses the use of celebrity endorsements in marketing. It defines celebrities and explains how they can help build brands and impact consumer perception. Key attributes of effective celebrity endorsements are outlined, including aligning the celebrity with the brand objectives and attributes. Risks of celebrity endorsements like negative publicity are also covered. Frameworks are presented for selecting celebrities, measuring endorsement performance, and ensuring effective alignment between the brand and celebrity.
Approaching digital
The document discusses how human evolution and psychology explain why people are drawn to use the internet and social media. It argues that the internet satisfies fundamental human needs and is an extension of human physiology. As humans evolved to be adaptive, inventive, and reliant on sharing knowledge through culture, the internet is a natural progression that allows sharing of information on a vast scale. This revolutionary change is about public relations, as PR helps spread values and knowledge to build relationships, which is what humans are programmed to do and what the internet now enables.
Developing effective corporate communication ci m
The document discusses developing effective corporate communication. It covers defining corporate communication and identifying stakeholders and audiences. It addresses communicating corporate values, ethics, and social responsibility. It discusses both campaign-based and continuous communication strategies and the importance of measuring and evaluating communication efforts. The document provides examples and workshops related to symbolism, tailored communication approaches, and crisis management communication.
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Risk Management for Online PR
- 1. Risk Management David Phillips
- 4. Evidence Chase Bank Sucks
- 5. Licence to operate © IRSL 2000
- 6. Small groups
- 7. Hackers © IRSL 2000
- 9. File sharing 5 http://www.sharing-files.org/ Is this all bad?
- 11. Corporate Brand enthusiasts © IRSL 2000
- 12. Organised activist groups © IRSL 2000
- 13. Activism © IRSL 2000
- 14. A basic approach
- 16. Likelihood of risk As complexity increases so does the probability (likelihood of risk), as size and criticality increases so does the impact of the risk.
- 18. The skill to managing risks is to balance the 2 major elements Cost effective action to minimise the risk. Probability of the risk occurring and the potential impact if it did occur.
- 19. Risk matrix The Risk Matrix presents a pictorial view of the risk profile for the project and increases visibility and aids management decision making 1 LOW 4 1 MEDIUM 2 1 HIGH LOW MEDIUM HIGH Probability Impact Risk Matrix
- 20. Cause and effect Potential causes of risks Change in Requirements A legislative change A corporate change of direction Added publics Unexpected change to a member of Team Actions by a competitor A Management Directive A corporate reorganisation A problem which was not anticipated A change to resource availability Problem/error occurring in work completed or underway A new Communication tool
- 28. Example of yacht club Ditto Ditto above 2 3 2 1 Being hit by out of control motor boat Motor boat impact Implement authorisation process and training system Safety policy required. Only authorised operatives 5 3 5 1 Being cut by contact with exposed propellor Motor propellors Apply padding to booms Pad booms on training boats 10 20 2 5 Being hit on the head, or body. Booms Boat hazards Set up testing procedures 2 2 1 Annual water testing required 6 20 2 3 Drinking contaminated water Blue/green algae, Weills disease Order/make signs in readiness 5 5 1 Portable warning signs required 5 5 5 1 Thin ice, risk taking, attempting rescue Falling through ice Ditto 5 5 1 Wetsuits/drysuits mandatory in cold 10 20 5 2 Cold water, inappropriate clothing Hypothermia Ditto 5 5 1 Safety policy required 5 10 5 1 Cramp, weed entanglement, inexperience Drwoning/swimming Re-write safety policy for inclusion with membership information and handbook 5 5 1 Buoyancy aids, heavy weather sailing warnings, rescue facilities for conditions 5 30 5 1 Capsize, entrapment, man overboard Drowning/sailing Water hazards Actions Required L x I Factor Impact (I) Liklihood (L) Control Measures L x I Factor Persons affected Impact (I) Liklihood (L) Description Hazards