ISOJ 2012

1. What’s different
about being a
journo-entrepreneur
6 Traits of Successful
Journo-Entrepreneurs
@markbriggs

3. “Journalism is an
entrepreneurial venture.
We’re not the future, we’re the
present of local journalism.”
David Boraks
Founder: DavidsonNews.net

4. 1|Money

5. “If you cannot
make the ask,
you’re in the
wrong business.”
Rafat Ali
Founder: paidContent.org

6. “If you make something
users want, they will be
happy, and you can
translate that happiness
into money.”
Paul Graham
Founder: Y Combinator

7. 2|Selling

8. What have you
personally ‘sold’?
An idea?
A proposal?
A product?

9. 3|Openness

10. “The most brilliant
idea, with no
execution, is worth
$20.”Derek Sivers
Founder: CD Baby

11. “Anything you’re thinking
about customers and
markets is nothing more
than a guess.”
Stephen Blank
Author: Four Stages of the Epiphany

12. 4|Failure

13. “Failure is
inevitable;
it happens all the time
in a complex economy.”
Tim Harford
Author: Adapt -Why Success Always Starts with Failure

14. 5|Partners

15. “We were the
pirate ship.
It was a cause,
it wasn’t a job.”
Mike Orren
Founder: PegasusNews.com

16. 6|Innovation

18. Contact Me:
mark@journalism20.com
@markbriggs