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Lean Product Design: A Primer
This document discusses lean product design and startup success. It notes that startups are often confused about their product, customers, and business model. It advocates for hypothesis-driven development and experimentation to learn quickly. Companies exist on a spectrum from incremental to radical innovation. The document promotes discovering, tracking, and iterating a company's value stream matrix. It suggests building the minimum viable product to start learning and addresses open questions through experiments and metrics about customer behavior. The overall message is that innovation requires learning faster than competitors.
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Lean Product Design: A Primer
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- 5. “A ‘STARTUP’ ISA COMPANY THAT IS CONFUSED ABOUT - 1. WHAT ITS PRODUCT IS. 2. WHO ITS CUSTOMERS ARE. 3. HOW TO MAKE MONEY.” ~ Cuddly Bear (AKA Dave McClure) t#TheLeanBrand @JeremiahGardner
- 6. TODAY, THE ONLY WAYTO WIN IS LEARN FASTER THAN ANYONE ELSE. t#TheLeanBrand @JeremiahGardner
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- 8. BRANDING LEADS THEWAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION INCREMENTAL CHANGE PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET PROBLEM NOT WELL UNDERSTOOD INNOVATION IS DRAMATIC RADICAL CHANGE INNOVATIONSPECTRUM WHERE ARE YOU? t#TheLeanBrand @JeremiahGardner
- 9. VALUE STREAM MATRIXDISCOVER,TRACK, AND ITERATE YOUR VALUE STREAM ORGANIZATION: PERSONA SEGMENT: DATE: AWAREINTRIGUEDTRUSTINGCONVINCEDHOPEFULSATISFIEDPASSIONATE ACQUISITIONFUNNELCONVERSIONMVPGROWTH ENGINE Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: THE VALUE STREAM t#TheLeanBrand @JeremiahGardner
- 10. What don’t youknow? Which unknown is most critical? t#TheLeanBrand @JeremiahGardner
- 11. WHAT CAN WEBUILD TODAY TO START LEARNING? t#TheLeanBrand @JeremiahGardner
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- 13. WORKSHOPS | EVENTS| SPEAKING EXPERIMENT t#TheLeanBrand @JeremiahGardner
- 14. EXPERIMENT IDEAS Concierge MVB Crowdfunding ImposterJudo Analog Dry-Wallet Mock-Ups Interviews Social Interaction Email Campaign Smoke Test
- 16. WORKSHOPS | EVENTS| SPEAKING TARGET METRIC
- 17. If we doX, Y% of people will behave in way Z.
- 18. WORKSHOPS | EVENTS| SPEAKING CUSTOMER BEHAVIOR
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- 22. http://leanbrandbook.com FREE ARTWORK, CASESTUDIES, FREE CHAPTER
- 23. GOODBYE, OLD-SCHOOL BRANDING. HELLO,INNOVATION #TheLeanBrand @JeremiahGardner