This document discusses the benefits of social marketing for brands during an economic recession. It notes that consumers increasingly rely on word-of-mouth recommendations from other consumers when making purchase decisions. As such, social media allows brands to precisely target consumers and improve accountability, budget optimization, and effectiveness. The document also highlights how social marketing provides measurable returns on investment through increased awareness, customer acquisition, lead generation, and engagement. It argues that social media should be a priority for marketing budgets during an economic downturn as it offers cost-effective alternatives to traditional advertising.
Today Social Media is witnessing a rise in customer participation leading to an equivalent rise in social media applications for customer service. Therefore, organizations need an actionable framework that can respond efficiently and proactively to customer requests and unmet needs.
This presentation focuses on the following
Listening to the entire universe - Why is it important and how should it be approached?
Understanding and measuring customer experience through social media – the possibilities today
Enabling ongoing social media engagement for improving customer experience
Social Cri Religence Confidential Part 1LindaSharpCRI
This document discusses how companies can gain advantage in the "Social Media Wild, Wild West" by building value-creating communities, understanding relationships better than competitors, and acting on that intelligence. It introduces the concept of Social CRI (Community Relationship Intelligence) as a way to achieve real-time operational control, tie relationships to profit, and gain sustainable competitive advantage. The document advocates measuring and managing communities using a unified CRI framework, consistent relationship metrics, and a deliberate process to develop customer relationships across their lifecycle.
This document discusses challenges facing traditional marketing models and the need for marketing to change. It notes that advertising is being "tuned out" by consumers and that younger web users prefer tailored, targeted online ads over traditional ads. It suggests adopting a "push-pull" marketing strategy that engages consumers by making content and messages more relevant and valuable to the individual recipient. The focus should be on understanding the customer and providing value in exchange for their attention rather than just promoting the brand.
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
This document discusses how social media intelligence can provide value to organizations across different business functions like sales, marketing, product development, and customer service. It highlights challenges in measuring social media impact and relevance but argues that cutting through "messiness" is where value lies. Examples are given around using social data for new product ideas, advocacy measurement, and improving customer experience. The document promotes harnessing social intelligence across the entire organization.
Social Media and New Media Workshop (FSI) PY363 - Day 1Eric Schwartzman
The third day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 17, 2009.
How technology platforms are changing newspaper and magazine publishingAndrew Duck
This presentation looks at technology changes that are affecting the publishing industry and how these technology changes can be seen as opportunities rather than threats.
Today Social Media is witnessing a rise in customer participation leading to an equivalent rise in social media applications for customer service. Therefore, organizations need an actionable framework that can respond efficiently and proactively to customer requests and unmet needs.
This presentation focuses on the following
Listening to the entire universe - Why is it important and how should it be approached?
Understanding and measuring customer experience through social media – the possibilities today
Enabling ongoing social media engagement for improving customer experience
Social Cri Religence Confidential Part 1LindaSharpCRI
This document discusses how companies can gain advantage in the "Social Media Wild, Wild West" by building value-creating communities, understanding relationships better than competitors, and acting on that intelligence. It introduces the concept of Social CRI (Community Relationship Intelligence) as a way to achieve real-time operational control, tie relationships to profit, and gain sustainable competitive advantage. The document advocates measuring and managing communities using a unified CRI framework, consistent relationship metrics, and a deliberate process to develop customer relationships across their lifecycle.
This document discusses challenges facing traditional marketing models and the need for marketing to change. It notes that advertising is being "tuned out" by consumers and that younger web users prefer tailored, targeted online ads over traditional ads. It suggests adopting a "push-pull" marketing strategy that engages consumers by making content and messages more relevant and valuable to the individual recipient. The focus should be on understanding the customer and providing value in exchange for their attention rather than just promoting the brand.
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
This document discusses how social media intelligence can provide value to organizations across different business functions like sales, marketing, product development, and customer service. It highlights challenges in measuring social media impact and relevance but argues that cutting through "messiness" is where value lies. Examples are given around using social data for new product ideas, advocacy measurement, and improving customer experience. The document promotes harnessing social intelligence across the entire organization.
Social Media and New Media Workshop (FSI) PY363 - Day 1Eric Schwartzman
The third day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 17, 2009.
How technology platforms are changing newspaper and magazine publishingAndrew Duck
This presentation looks at technology changes that are affecting the publishing industry and how these technology changes can be seen as opportunities rather than threats.
Social crm the new frontier of marketing, sales and service (accenture)Marie_Estager
Social CRM allows companies to engage customers through social media channels like Facebook and Twitter to build relationships earlier in the customer lifecycle at lower costs. As the marketing funnel collapses due to user-generated content, companies must embrace social media, identify super users who provide product expertise, and use analytics to understand evolving customer needs from online conversations. By developing a social CRM strategy, companies can strengthen their brands, increase customer loyalty, and gain insights to improve products, marketing, sales and service.
Lessons Learned From Consumer Social MediaAndreaNowack
Traditional PR is becoming less influential as social media grows in importance. Some key facts about social media include over 2 billion Google searches per day and over 1.7 trillion tweets to date. The changing media landscape has seen a shift from traditional push media to user-generated content online. Companies must learn to effectively engage with consumers on social media by listening to feedback, being transparent, recognizing influential bloggers, testing messages, and integrating online and offline strategies. While regulations still apply, healthcare and pharmaceutical companies can also benefit from social media to communicate with physicians, patients and build their brands.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Präsentation of strategy and tactics "Putting the Public back into PR" in Travel & Tourism at a fam-trip excursion of Lahti University of Applied Sciences during a visit at "Die Garten. Tulln."
Social Media PR Boot Camp - Los Angeles, Aug. 26, 2009 - Day OneEric Schwartzman
The document summarizes Day 1 of a new media public relations boot camp. It covers topics like new media strategy, controlling communications and messaging, how new media has changed media consumption and driving purchasing decisions, the rise of social media, and challenges with new media like the price of free platforms and risks of innovation.
The document summarizes the performance of digital IPOs in 2012 compared to 2011. In 2012, Workday and Shutterstock performed the best with gains of over 50% since their IPOs, while CafePress and E2open declined around 5-10%. Facebook declined over 30% since its massive $16 billion IPO in 2012. In 2011, Zillow and Carbonite performed best with gains over 20%, while Groupon and Zynga declined over 75% since their IPOs.
Informe sobre el aumento y las ventajas de la publicidad online, KPMG (versió...Foro Blog
This document discusses the changing digital advertising ecosystem. The boundaries between traditional print, broadcast, and online advertising have blurred as the internet has disrupted traditional models. Executives across the industry now face challenges like declining subscriber trends, unclear data and revenues, and rising consumer costs. However, the roles of advertisers to create compelling messages and publishers to provide desired content remain the same. The document interviews seven industry leaders on navigating this complex landscape and the opportunities that exist for advertising.
This document discusses the shift from traditional to digital direct marketing channels. It notes that digital channels like email and internet display are growing rapidly while traditional channels like direct mail and telephone marketing are declining. The document also highlights that digital channels provide higher ROI for marketers. It emphasizes that success in direct marketing now requires relevance, interactivity, and measurability across channels. Finally, it suggests that commercial printers can expand into a communications service provider role by offering integrated cross-channel marketing solutions and services.
LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
Digital technologies have rapidly transformed marketing with 200 million websites today compared to only 5,000 in 1994 and social media overtaking porn as the top online activity; to succeed in this digital world, companies must better understand how consumers engage with different media and leverage that understanding when developing marketing strategies focused on segmentation, brand advocates, how targets search for information, and ongoing conversations with customers.
The emergence of social media has dramatically changed how companies interact with customers. Customers now get product information and support from other consumers through social media instead of directly from companies. To take advantage of these new communication channels, companies should adopt a "social CRM" strategy to engage with influential customers on social media, understand customer needs through analytics, and provide support across multiple channels. If implemented correctly, social CRM allows companies to better connect with customers at lower costs and gain a competitive advantage over other businesses.
Digital Marketing Wave Handselling In A Networked WorldLibreDigital
The document discusses how publishers can leverage new digital technologies to improve audience reach through digital marketing. It provides examples of how publishers are successfully promoting titles on social networks, the web, and mobile devices. The shift to digital represents the most significant change to publishing since Gutenberg introduced the printing press. Discovery has moved online, and consumers are reading across multiple devices. The customer experience has changed as well - consumers now engage more directly with authors and make purchasing decisions based on recommendations from social connections.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled From Wired to the Airwaves: Migrating Online Creative to TV (& beyond). The presentation discusses the importance of providing human connection and authentic happiness in marketing. Presenters were Rob Cartwright, Senior Research Manager of The Coca-Cola Company and Paul McClean, Senior Vice President of Millward Brown Atlanta.
The document discusses Facebook marketing and social media messaging. It provides an overview of Vitrue, a social media messaging software company. It outlines the growing importance of social media and Facebook for marketing. It then discusses how Vitrue's platform allows brands to publish targeted content on Facebook to large audiences and engage with customers across multiple platforms and locations. The presentation concludes by discussing future areas of focus like geotargeting, mobile messaging, and leveraging Facebook features like Places, Deals and Open Graph.
XM uses experiential marketing to engage audiences through interactive brand experiences that elicit emotional responses. It aims to provide consumers with experiences of a brand or product in order to give them enough information to make an informed purchase decision, rather than just describing product features. Experiential marketing lets consumers experience benefits directly rather than just being told about them.
Nugg.ad is a predictive behavioural targeting company that aims to help advertisers achieve large-scale reach for branding campaigns comparable to TV. It has developed a platform that can precisely target audiences, deliver high reach and frequency across quality networks, and report on uplifts in branding metrics. Several major advertisers are already using nugg.ad's solutions to improve their brand impact. Nugg.ad also cooperates with media agencies and has received the European Privacy Seal, emphasizing its commitment to data privacy.
How has social media changed the relationship between brand and consumer?guest4ffd81
This document is a dissertation that explores how social media has changed the relationship between brands and consumers. It discusses the rise of social media and its impact on brands' ability to control their messaging. The author analyzes case studies of both successful and unsuccessful brand uses of social media. The dissertation aims to develop guidelines for how brands can best utilize social media.
The document discusses social lift, which is the amount of time and speed with which content spreads from its original source through social media and other avenues. Measuring social lift can help marketers predict how many people will see an ad or program and maximize their budgets. Analyzing past examples of social lift, like Super Bowl ads, can help marketers lock in lower rates for future ads that are predicted to go viral. The key is using social lift tools to sequence paid, earned, and owned media initiatives to create ripple effects that multiply the value of advertising spending.
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
The document provides an agenda for a meeting to discuss developing a mobile marketing strategy. The agenda includes: introducing client and consulting teams, reviewing responsibilities and deliverables, examining the "Blueprint" process, setting goals and expectations, discussing overall mobile channel objectives, and specific programs/campaigns. The next meeting will cover leveraging mobile solutions for specific programs and continuing review of mobile channels. Notes will be distributed after each session.
Social crm the new frontier of marketing, sales and service (accenture)Marie_Estager
Social CRM allows companies to engage customers through social media channels like Facebook and Twitter to build relationships earlier in the customer lifecycle at lower costs. As the marketing funnel collapses due to user-generated content, companies must embrace social media, identify super users who provide product expertise, and use analytics to understand evolving customer needs from online conversations. By developing a social CRM strategy, companies can strengthen their brands, increase customer loyalty, and gain insights to improve products, marketing, sales and service.
Lessons Learned From Consumer Social MediaAndreaNowack
Traditional PR is becoming less influential as social media grows in importance. Some key facts about social media include over 2 billion Google searches per day and over 1.7 trillion tweets to date. The changing media landscape has seen a shift from traditional push media to user-generated content online. Companies must learn to effectively engage with consumers on social media by listening to feedback, being transparent, recognizing influential bloggers, testing messages, and integrating online and offline strategies. While regulations still apply, healthcare and pharmaceutical companies can also benefit from social media to communicate with physicians, patients and build their brands.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Präsentation of strategy and tactics "Putting the Public back into PR" in Travel & Tourism at a fam-trip excursion of Lahti University of Applied Sciences during a visit at "Die Garten. Tulln."
Social Media PR Boot Camp - Los Angeles, Aug. 26, 2009 - Day OneEric Schwartzman
The document summarizes Day 1 of a new media public relations boot camp. It covers topics like new media strategy, controlling communications and messaging, how new media has changed media consumption and driving purchasing decisions, the rise of social media, and challenges with new media like the price of free platforms and risks of innovation.
The document summarizes the performance of digital IPOs in 2012 compared to 2011. In 2012, Workday and Shutterstock performed the best with gains of over 50% since their IPOs, while CafePress and E2open declined around 5-10%. Facebook declined over 30% since its massive $16 billion IPO in 2012. In 2011, Zillow and Carbonite performed best with gains over 20%, while Groupon and Zynga declined over 75% since their IPOs.
Informe sobre el aumento y las ventajas de la publicidad online, KPMG (versió...Foro Blog
This document discusses the changing digital advertising ecosystem. The boundaries between traditional print, broadcast, and online advertising have blurred as the internet has disrupted traditional models. Executives across the industry now face challenges like declining subscriber trends, unclear data and revenues, and rising consumer costs. However, the roles of advertisers to create compelling messages and publishers to provide desired content remain the same. The document interviews seven industry leaders on navigating this complex landscape and the opportunities that exist for advertising.
This document discusses the shift from traditional to digital direct marketing channels. It notes that digital channels like email and internet display are growing rapidly while traditional channels like direct mail and telephone marketing are declining. The document also highlights that digital channels provide higher ROI for marketers. It emphasizes that success in direct marketing now requires relevance, interactivity, and measurability across channels. Finally, it suggests that commercial printers can expand into a communications service provider role by offering integrated cross-channel marketing solutions and services.
LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
Digital technologies have rapidly transformed marketing with 200 million websites today compared to only 5,000 in 1994 and social media overtaking porn as the top online activity; to succeed in this digital world, companies must better understand how consumers engage with different media and leverage that understanding when developing marketing strategies focused on segmentation, brand advocates, how targets search for information, and ongoing conversations with customers.
The emergence of social media has dramatically changed how companies interact with customers. Customers now get product information and support from other consumers through social media instead of directly from companies. To take advantage of these new communication channels, companies should adopt a "social CRM" strategy to engage with influential customers on social media, understand customer needs through analytics, and provide support across multiple channels. If implemented correctly, social CRM allows companies to better connect with customers at lower costs and gain a competitive advantage over other businesses.
Digital Marketing Wave Handselling In A Networked WorldLibreDigital
The document discusses how publishers can leverage new digital technologies to improve audience reach through digital marketing. It provides examples of how publishers are successfully promoting titles on social networks, the web, and mobile devices. The shift to digital represents the most significant change to publishing since Gutenberg introduced the printing press. Discovery has moved online, and consumers are reading across multiple devices. The customer experience has changed as well - consumers now engage more directly with authors and make purchasing decisions based on recommendations from social connections.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled From Wired to the Airwaves: Migrating Online Creative to TV (& beyond). The presentation discusses the importance of providing human connection and authentic happiness in marketing. Presenters were Rob Cartwright, Senior Research Manager of The Coca-Cola Company and Paul McClean, Senior Vice President of Millward Brown Atlanta.
The document discusses Facebook marketing and social media messaging. It provides an overview of Vitrue, a social media messaging software company. It outlines the growing importance of social media and Facebook for marketing. It then discusses how Vitrue's platform allows brands to publish targeted content on Facebook to large audiences and engage with customers across multiple platforms and locations. The presentation concludes by discussing future areas of focus like geotargeting, mobile messaging, and leveraging Facebook features like Places, Deals and Open Graph.
XM uses experiential marketing to engage audiences through interactive brand experiences that elicit emotional responses. It aims to provide consumers with experiences of a brand or product in order to give them enough information to make an informed purchase decision, rather than just describing product features. Experiential marketing lets consumers experience benefits directly rather than just being told about them.
Nugg.ad is a predictive behavioural targeting company that aims to help advertisers achieve large-scale reach for branding campaigns comparable to TV. It has developed a platform that can precisely target audiences, deliver high reach and frequency across quality networks, and report on uplifts in branding metrics. Several major advertisers are already using nugg.ad's solutions to improve their brand impact. Nugg.ad also cooperates with media agencies and has received the European Privacy Seal, emphasizing its commitment to data privacy.
How has social media changed the relationship between brand and consumer?guest4ffd81
This document is a dissertation that explores how social media has changed the relationship between brands and consumers. It discusses the rise of social media and its impact on brands' ability to control their messaging. The author analyzes case studies of both successful and unsuccessful brand uses of social media. The dissertation aims to develop guidelines for how brands can best utilize social media.
The document discusses social lift, which is the amount of time and speed with which content spreads from its original source through social media and other avenues. Measuring social lift can help marketers predict how many people will see an ad or program and maximize their budgets. Analyzing past examples of social lift, like Super Bowl ads, can help marketers lock in lower rates for future ads that are predicted to go viral. The key is using social lift tools to sequence paid, earned, and owned media initiatives to create ripple effects that multiply the value of advertising spending.
This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.
The document provides an agenda for a meeting to discuss developing a mobile marketing strategy. The agenda includes: introducing client and consulting teams, reviewing responsibilities and deliverables, examining the "Blueprint" process, setting goals and expectations, discussing overall mobile channel objectives, and specific programs/campaigns. The next meeting will cover leveraging mobile solutions for specific programs and continuing review of mobile channels. Notes will be distributed after each session.
The document summarizes predictions from 10 technology influencers about marketing trends for 2008. It categorizes their forecasts as "in", "out", or "yet to come" for that year. Some trends predicted to be "in" included targeted behavior, transparency, earned attention, scalable emerging media, rise of N-11 countries, and customized virtual worlds. Trends predicted to be "out" included demographics, co-opted consumption, unstructured user generated content, and one-to-one marketing.
The document discusses social media marketing and optimization strategies for companies. It defines social media marketing and optimization and explains why companies should utilize them. It outlines some of the main possibilities, difficulties, and provides examples of social media strategies including corporate blogging, RSS feeds, microsites, online games, networking sites, and sharing content on sites like YouTube and Flickr.
Viral marketing strategies and advertising strategies for social networksViệt Long Plaza
The document discusses strategies for creating successful viral marketing campaigns on social networks. It provides examples of campaigns by FedEx and InStyle that engaged users through interactive applications. The key points emphasized are to create applications that provide entertainment and experiences for users, drive user engagement through loyalty programs and notifications, and carefully consider things like branding, titles, landing pages and social media advertising to accelerate word-of-mouth sharing of the application.
Sieu thi dien may Viet Long is a Vietnamese electronics and appliance store with a website at www.vietlongplaza.com.vn. The document discusses using Facebook applications and widgets to promote businesses. It provides tips on engaging customers, creating valuable content, and maintaining a regular posting schedule to build a business presence on Facebook.
This document introduces the book "Speed Memory" by Tony Buzan. It is a comprehensive memory training course based on recent research in memory techniques. The book gradually introduces the reader to simple memory systems and builds up to more advanced systems for remembering names, facts, numbers, dates, speeches and more. It aims to teach the reader memory techniques to dramatically improve their memory in various areas of life and recall.
Online content marketing presentation from joe pulizzi for web content 2008 c...Việt Long Plaza
The document discusses content marketing and how it is essential for businesses to grow online. It defines content marketing as devoting resources to creating useful information for customers instead of starting with product messages. The content should fulfill customer needs and help drive behaviors like purchases. The document provides examples of how leading companies are using various online content types and channels as part of their marketing strategies. It presents a simple content roadmap and formula for businesses to follow that focuses on creating behavioral, essential, strategic, and targeted content.
This document provides an overview of how to build a brand using social media and inbound marketing strategies. It discusses how branding is shifting from traditional outbound marketing approaches to more cultivated approaches using content and conversations. Specific tips covered include listening to conversations about your brand, participating in Q&As, distributing quality content, and tracking brand metrics to measure success. The overall message is that an effective brand is cultivated through ongoing engagement and relationships rather than one-off campaigns.
The document introduces SlideShare Business, a social media marketing solution that allows marketers to engage audiences on SlideShare. It addresses common challenges in social media marketing like getting people to view content and turning them into leads. SlideShare Business offers features like AdShare to promote content to targeted professionals, and LeadShare to capture leads from content views and embeds across the web. It allows marketers to leverage existing content on social media in a way that builds trust and generates measurable results through lead generation.
The document discusses the potential and challenges of using viral video marketing for brands. It provides an introduction to viral videos and the current state of online video. The document then discusses challenges brands may face with viral videos, examples of successful and unsuccessful viral marketing campaigns, and tips on ways brands can leverage viral videos including contests, partnering with online personalities, and measuring results.
This document contains 60 marketing tips for businesses organized by topic, including tips on branding, online presence, client relations, marketing materials, and trade shows. Some key tips include developing an elevator pitch, having a compelling website and marketing plan, tracking email newsletter opens, getting involved in the community, and budgeting for marketing activities. The document was created by ProcessMaster to provide general guidance on common small business marketing strategies.
Vondasoft is an Indian startup that provides tools to measure, analyze, and shape a brand's online image using social media monitoring and analytics. It helps customers understand brand associations, influencer sentiment, campaign effectiveness, and how their image compares to competitors. Vondasoft's platform provides reports on key metrics in an easy-to-use interface to inform digital marketing strategies.
In recent years, Social Media has grown from a simple conversation platform to an essential business tool providing a rich repository of unbiased feedback for organizations throughout the world. It is imperative that insurance leaders tune in, listen and learn to profit from the insights social media can provide regarding their brand, products, customers, services, competitors, and ways to innovate to satisfy the market.In this presentation, you will learn how most successful executives are leveraging this unprecedented tool to acquire and retain new customers and drive growth even in these times
1) Adweek magazine reaches 45,000 readers who on average manage media budgets of $219 million and work with 76 people across the media ecosystem on a given brand.
2) The Adweek.com audience is made up mostly (51%) of advertising agencies and buying services. It receives over 800,000 monthly unique visitors who generate over 5 million page views.
3) Adweek.com sees more traffic and engagement than its competitor AdAge.com, with nearly 3 daily visits on average per visitor according to comScore statistics.
In the eighth annual Burson-Marsteller/PRWeek CEO study, CEOs offered their opinions on a range of issues including social media, Word of Mouth, digital, crisis, CSR and research and measurement.
This year's key findings include:
CEOs disagree about the effectiveness of using social media to reach stakeholders, with 29% saying that social media is an effective communications tool and 29% saying it is not.
Most CEOs do recognize the value of digital, with 71% reporting that the company website is the most effective means to communicate with stakeholders during a crisis.
42% of CEOs say Word of Mouth is one of the three biggest influences on a company's business today, second only to The Wall Street Journal (51%).
JCI London presents IBM Social Media Business (June 2012)
Creating and capturing value through Social Media - a corporate and large organisation perspective
Market Evolution is a market research and advisory company focused on personal technology and its intersection with business. It conducts multi-country qualitative and quantitative research through online, telephone, and face-to-face methods. It works with international blue chip media brands and brands on the cutting edge of convergence. The company's approach places consumers at the heart of business and uses specialist online techniques to gain consumer insight and facilitate conversations between consumers and brands.
DigiTalks Expo Latin America - Presentation by Jennifer Golden, June 2011Acxiom Corporation
This document discusses how to harness the power of social media through a 4 step process: 1) Establish a social media presence, 2) Recruit followers, 3) Activate your network, and 4) Monetize engagement. It provides statistics on social media usage in Brazil, noting that over half the population accesses the internet daily and 60% are socially active. Trust in social media opinions exceeds trust in traditional advertising. The document advocates building social media assets, recruiting customers/prospects, encouraging advocacy, and systematically promoting valuable interactions to implement these four steps.
Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
The document discusses how marketers can optimize customer value at every interaction in the buying cycle. It recommends four steps: 1) Using data to understand customers, 2) Creating a 360-degree view of each customer, 3) Leveraging insights about customers to inform media spending and engagement, and 4) Ensuring accountability and execution. The document provides examples of how major brands have increased revenue and profits by millions of dollars by taking these steps to concentrate spending on higher value customers through an integrated multichannel approach.
The document discusses how companies can improve marketing performance through better use of customer data and a more personalized, multi-channel approach. It argues that (1) data provides insights into customer value that allow targeting high-value customers, (2) creating a 360-degree view of each customer enables understanding their full relationship, and (3) combining insights with optimized media spending across channels can improve returns significantly. The key is accountability to measure the impact on customer value at each interaction.
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
Reach Media Group owns and operates out-of-home TV networks that target active consumers along their path to purchase. Traditional in-home TV is becoming less effective as viewers use DVRs to skip ads and get news online. Reach Media's out-of-home TV networks have over 70 million monthly viewers in locations like taxis, hotels, fitness clubs and airplanes. Their research shows that out-of-home TV is widely distributed, popular, engaging, and effective at driving brand awareness and purchase consideration. Reach Media offers advertisers solutions to target specific consumer networks and drive results.
This presentation brought to you by MavenSocial will show you:
1) Peer-to-Peer advertising (Digital) vs. Traditional advertising
2) The importance of peer-to-peer sharing via social media
3) Industry examples
a. Procter & Gamble
b. Nike
The document discusses the author's experience in social media research, market research, client services, and project management. It summarizes that the author conducted independent research on how pharmaceutical companies can use social media, identified industry and consumer trends by compiling over 500 media sources as a market research intern, developed strategies to improve customer service at The Vanguard Group, and served as a liaison between cross-functional teams while creating SharePoint sites and leading risk management processes as a project management intern at Johnson & Johnson.
Word of Mouth Marketing: The Stats, Strategies & Trends You Need to KnowBSI
This document summarizes key points about word-of-mouth marketing from a presentation given at the 2006 Marketing 2.0 Conference in Barcelona. It discusses five major consumer marketing trends, including increased consumer skepticism and control. It then explains why word-of-mouth is an important marketing tactic currently, noting that consumers highly trust recommendations from friends and family over other forms of advertising. Several studies and statistics are presented that quantify the influence of word-of-mouth recommendations on product purchases. The document concludes by suggesting word-of-mouth marketing could reach a tipping point in 2006 if more marketers formally include it in their budgets and strategies.
Nielsen trustin advertising global report april2012Dung Tri
The document is a Nielsen report on global consumer trust in advertising from April 2012. Some key findings from the report are:
- Consumers around the world trust recommendations from friends and family (92%) and online consumer reviews (70%) more than other forms of advertising.
- Trust in traditional paid advertising like TV, print, and radio ads has declined by 20-25% since 2009 while trust in online and mobile advertising is increasing.
- Latin American consumers reported the highest levels of trust in most advertising formats compared to other regions.
Similar to Value 2.0 marketing in a recession (20)
This document discusses Facebook's features for apps, including invitations, notifications, and news feeds. It notes that over 366 million apps were installed in the first 20 weeks and that the selection algorithm for what appears in a user's news feed is not published but depends on individual factors. The document also raises questions about how apps can best design their framework and optimize testing, targeting, and adapting to platform changes.
Using twitter, facebook, and linked in to grow your businessViệt Long Plaza
Social networking provides new opportunities for marketing. It allows human connections over technology, with people trusting other people over advertisements. The strategies discussed include understanding your clients and goals, changing your thinking to focus on relationships over tactics, and using blogs, forums, LinkedIn and Facebook to engage your network and build trust.
This document summarizes a webinar about using Twitter for marketing and PR. The webinar covered Twitter 101, building your network on Twitter, engaging your community, tracking and analyzing Twitter metrics, and tools and resources for Twitter marketing. Speakers from HubSpot discussed how to use Twitter to build your brand, follow others, engage in conversations, and track results from Twitter marketing efforts.
The document summarizes a webinar on incorporating social media into healthcare web properties. It introduces the speakers from various healthcare organizations and discusses their experiences using social media. The webinar covers identifying target audiences, engaging audiences through different social media platforms, and measuring the success of social media strategies.
The future of cause marketing (mashable social good conference)Việt Long Plaza
The document summarizes key lessons from a cause marketing campaign held at SXSWi '09 to raise awareness and funds for ending hunger. The campaign exceeded its goals by reaching its funding target in 28 hours and raising $28,000 total. Key lessons included the importance of leadership, harnessing the power of social networks and champions, embracing user-generated content and interactions, and using the right online tools to amplify the campaign's reach and impact. The summarization provides the high-level context and outcomes of the case study in under 3 sentences.
This document discusses a social media workshop. It begins with an exercise where participants try to get to know each other with or without writing materials. It then provides definitions of social media from different sources and discusses how social media has evolved over time. The document outlines exercises for participants, including spreading information virally and using social media to research a school. It also provides a taxonomy of different types of social media and discusses using social media for communications goals like awareness, lead generation, and relationships.
The document discusses the potential of social media for B2B marketers. It defines social media as "media with a social component where anyone can add to it." It outlines different types of social media including publishing, sharing, and networking platforms. The document notes that social media allows everyone to connect globally and that it is an important tool for research, customer service, and brand awareness for businesses. It recommends marketers experiment with social media but also consider defining their brand, identifying relevant platforms, and designating spokespeople.
This document contains a collection of quotes, articles, and resources related to social media strategy. It discusses thinking strategically rather than focusing on specific tools, and addresses questions like how often to communicate on social networks, who should manage accounts, designing effective Facebook pages, concerns about overusing social media for marketing, and addressing negative remarks online. The document provides numerous resources for developing an effective long-term social media strategy.
This document discusses the rise of social media and how businesses can leverage various social media platforms as part of their marketing strategy. It provides an overview of popular social media sites like Facebook, LinkedIn, Twitter, YouTube and blogs and how they can be used for business purposes. The document also discusses developing a social media strategy, identifying targets and metrics, and integrating social media with a company's website, intranet and other online properties.
The document discusses building an ecosystem to support startups in Greece by putting together various necessary pieces, including brainpower, community, funding, and advisory support. It outlines plans to launch a startup incubation program called The Open Fund that will select up to 5 startup teams every 4 months, provide hands-on mentoring and networking support, and 20-30k Euros in funding for 20% equity stakes to help the selected startups get off the ground and grow successfully. The schedule includes opening the call for proposals in late June and closing in September 30th.
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2. Value 2.0 Value 2.0
Marketing In a Recession: Why Social Media? Marketing In a Recession: Consumer Impact
MEDIA CONSUMPTION TOTAL US ADVERTISING SPEND
“Over 90% of consumers say WOM
influenced their purchases.” DoubleClick
75% of Internet users participate in some
The Opportunity
6% Online
22% TV
“Over 90% of consumers say WOM
form of social media, up from 56% in 2007....
Online
41%
influenced their purchases.”
14 hours wk
20% Direct Mail DoubleClick
“…50% the US adult population will
be on a social network by 2011.” TV
14 hours wk 14% Newspapers
Trust in "a person like me" has tripled
5% Yellow Pages
to 68% in 2 years 4% Magazines Now more than ever, consumers will validate
The most recommended brand online Radio 4 hours wk
7% Radio
purchase decisions via online peer opinion
in its category grows 21% Other
the category average
2.5x Magazines, 2 hours Media
Newspapers, 1 hour
$303 Billion (2007E)
Internet &
More measurable than traditional media……. improves accountability
CMOs shifts budget mix… improves budget allocation & optimization
80% Personal Sources
Are The Best
Precision targeting by lifecycle and decision stage….improves effectiveness Information sources
Consumers trust each other first………improves impact -Morgan Stanley
It’s where your customers spend most of their time………improves efficiency
People Aren’t going to stop talking
“In the recession of 2009, marketers will
be making cuts almost across the board,
and will seek cost-efficient alternatives.”
Value 2.0 October 2008
Value 2.0
Marketing In a Recession: Budget Allocation Marketing In a Recession: Return On Investment
Social Marketing Activation Benefits
• Cost Effective • Rapid Deployment
• Precision Targeting • Scalable
• Legacy Effect • Accountable
• Measurable
ROI
DR PR SR IR IMPACT
Direct Marketing Results Blogger Outreach Search Results
Customer Acquisition Influence the Influentials SEO+SMO Insight Results
Lead Generation In bound Marketing Engagement Feedback
Conversion Impact
PLUS, Brand Impact
Makes your dollars work harder!
CMO’s give it priority
4 5
C O N F I D E N T I A L C O N F I D E N T I A L
5. Campaign
Yaris versus Yaris
Duration
Three months
Objective
• Creating awareness and driving attendance of live-events:
Houston, Atlanta, Washington DC and Chicago
• Driving online voting and registration
Strategy
• Activated online communications with DJ’s and their fans, hip hop
communities, rap culture and passionate fans of
movies/sports/urban culture
• Promoted Yaris-brand and encouraged attendance at the four
e
live-events where music artists performed and vehicle test-drives
st-drives
occurred
Results
• Built a network of evangelists around the Yaris brand; this
his
pped,
direct engagement proved successful in reaching untapped,
niche communities
Automotive/ M/F 18-24
• Created a positive relationship between the Yaris brand and
d
target consumer.
• Attendance of four live events exceeded client’s expectations
tations
Activation
Case Studies
Progressive “Sturgis Promotion”
Duration
3 Weeks
Target
Bikers and Motorcycle Enthusiasts.
Objectives
ƒ Create awareness of Progressive’s presence at Sturgis, the largest Bike
Rally of the year
ƒ Create interest in accompanying promotions
ƒ Engage Bikers with the brand
Strategy
ƒ Approached Bloggers, groups within Social Networks and Message
Boards to spread the word about Sturgis and the promotions (Custom
Bike Giveaway and T-Shirt Giveaway)
ƒ Drive consumers to landing page.
ƒ Speak honestly to Bikers on behalf of the brand, creating a dialog and an
understanding that Progressive understands Bikers.
Results
Bikers & Motorcycle Enthusiasts
ƒ Over 600,000 Engagements.
ƒ Bike Bloggers enthusiastically passed the word along in their Blogs.
ƒ Raised the profile of Progressive Motorcycle Insurance in Google
Activation
Search.
ƒ Client impressed by the careful way in which Bikers were engaged.
Financial Services
Awareness
ƒ Authenticity is key with this group. Activation
6. Social Networks
Nickelodeon Kids’ Choice
Awards
Duration
Four Weeks
Target Demographic
Children, ages 12-17
Objectives
ƒ Creating awareness and excitement for Nick’s Kids’ Choice Awards
ƒ Encouraging and driving tune-in of KCA time/date
ƒ Encouraging engagement by driving online voting
ƒ Promoting asset downloads on-site and use of KCA widget
Strategies
ƒ Entered thriving online communities, created awareness of KCA time/date
f i /d e
ƒ Engaged Tweens and Teens in the online communities where they hive togethergether
ƒ Leveraged the popularity of the nominees as well as the host, Jack Black, to spark
conversations online adding to a compelling call-to-action
ƒ Overlaid our internal site-lists/media strategy against Nick’s site-list
ƒ Scrubbed the master file addressing concerns selecting only family-friendly sites
ƒ Authored the “talking points” and integrated call-to-action digital elements
Results
ƒ Highest rating ever for the Nick KCA’s (#1 show for kids and Tweens that week)
ƒ Achieved 136,000+ engagements within influential communities
ƒ Built a network of evangelists that ignited pass-along
ƒ 88 MILLION votes were cast online
ƒ 2x greater volume than 2007 votes
ƒ Generated highest TV ratings in the history of the program
ƒ 89.3 Million votes cast. An increase of 119% over last year Awareness
ƒ Positive engagement between Brand and Consumer
Case Studies
Vision To Venture / Office Live Small Business
Duration
3 months
Target
Current/future female small business owners
Objectives
ƒ Drive awareness, registration & participation in Microsoft’s Vision to Venture Women’s Tour consisting
of (6) one-day live events in 6 DMAs
ƒ Encourage active, engaged discussion about Microsoft’s commitment
to women and small business owners via Office Live Small Business (“OLSB”)
ƒ Promote awareness and discussion surrounding Microsoft’s Vision To Venture Program
ƒ Build a database & network of evangelists to maximize dWOM & pass-along for all OLSB campaign
Strategy
Phase I: Contact influential bloggers within the targeted DMAs to ensure strong registration and
attendance of the V2V Women’s tour
Phase II: Post V2V tour within key communities to build awareness of OLSB and drive registrations
Deployment
ƒ Created ignition discussion topics designed to engage and maximize response
"Office Live Small Business (e.g. “What Are Your Best Tips for Starting a Business?”)
provides the flexibility I need by ƒ Strategically selected communities where the target market hived & outreach to key influencers,
allowing me to make updates to sharing relevant information, engaging in active conversations to influence and inspire pass-along
my Web site quickly and easily ƒ Tagged all postings within boosting organic SEO value
Activation
from any computer."
Results
ƒ Created 7.63 million engagements within the target demographic
ƒ Drove strong attendance to V2V Women’s Tour within 6 DMAs Awareness
ƒ Built a sustainable network of evangelists for Microsoft Activation
7. Social Networks
Nickelodeon Kids’ Choice
Awards
Duration
Four Weeks
Target Demographic
Children, ages 12-17
Objectives
ƒ Creating awareness and excitement for Nick’s Kids’ Choice Awards
ƒ Encouraging and driving tune-in of KCA time/date
ƒ Encouraging engagement by driving online voting
ƒ Promoting asset downloads on-site and use of KCA widget
Strategies
ƒ Entered thriving online communities, created awareness of KCA time/date
f i /d e
ƒ Engaged Tweens and Teens in the online communities where they hive togethergether
ƒ Leveraged the popularity of the nominees as well as the host, Jack Black, to spark
conversations online adding to a compelling call-to-action
ƒ Overlaid our internal site-lists/media strategy against Nick’s site-list
ƒ Scrubbed the master file addressing concerns selecting only family-friendly sites
ƒ Authored the “talking points” and integrated call-to-action digital elements
Results
ƒ Highest rating ever for the Nick KCA’s (#1 show for kids and Tweens that week)
ƒ Achieved 136,000+ engagements within influential communities
ƒ Built a network of evangelists that ignited pass-along
ƒ 88 MILLION votes were cast online
ƒ 2x greater volume than 2007 votes
ƒ Generated highest TV ratings in the history of the program
ƒ 89.3 Million votes cast. An increase of 119% over last year Awareness
ƒ Positive engagement between Brand and Consumer
Case Studies
Vision To Venture / Office Live Small Business
Duration
3 months
Target
Current/future female small business owners
Objectives
ƒ Drive awareness, registration & participation in Microsoft’s Vision to Venture Women’s Tour consisting
of (6) one-day live events in 6 DMAs
ƒ Encourage active, engaged discussion about Microsoft’s commitment
to women and small business owners via Office Live Small Business (“OLSB”)
ƒ Promote awareness and discussion surrounding Microsoft’s Vision To Venture Program
ƒ Build a database & network of evangelists to maximize dWOM & pass-along for all OLSB campaign
Strategy
Phase I: Contact influential bloggers within the targeted DMAs to ensure strong registration and
attendance of the V2V Women’s tour
Phase II: Post V2V tour within key communities to build awareness of OLSB and drive registrations
Deployment
ƒ Created ignition discussion topics designed to engage and maximize response
"Office Live Small Business (e.g. “What Are Your Best Tips for Starting a Business?”)
provides the flexibility I need by ƒ Strategically selected communities where the target market hived & outreach to key influencers,
allowing me to make updates to sharing relevant information, engaging in active conversations to influence and inspire pass-along
my Web site quickly and easily ƒ Tagged all postings within boosting organic SEO value
Activation
from any computer."
Results
ƒ Created 7.63 million engagements within the target demographic
ƒ Drove strong attendance to V2V Women’s Tour within 6 DMAs Awareness
ƒ Built a sustainable network of evangelists for Microsoft Activation
8. MWKS MarketingWorks
Corporate Overview
MarketingWorks MWKS is a social marketing agency that combines best in
class engagement strategies with the ability to implement and activate
results. We target the right online conversations to deliver compelling
l h h l d l ll
brand content with calls to action designed to ignite digital WOM buzz,
brand advocacy and direct response results.
MWKS provides expertise in all areas of social marketing. Our strategic Los Angeles New York
value proposition is influencing the influencers.
value proposition is influencing the influencers Corporate Headquarters
Corporate Headquarters Sales & Client Services
We seed, lead & ignite
i h i fl l !
conversations that influence results!
csalmore@mworks‐inc.com
Randy F. Price
CONFIDENTIAL
rfprice@mworks‐inc.com
MWKS
Corporate Relationships
Leadership Brands
Innovative Agencies
I ti A i
Strategic Partners
CONFIDENTIAL
9. Marketingworks
CODE OF ETHICS
CODE OF ETHICS
Consumer Protection & Respect Is Paramount:
1 MWKS respects and promotes best‐practices that protect consumers at all times.
p p p p
Honesty ROI : Relationships, Opinions & Identity
Honesty “ROI”: Relationships Opinions & Identity
2 Honesty of Relationship ‐
MWKS practices openness about the relationship between consumers, our Brand Ambassadors and our clients. We stand against shill
and stealth marketing practices.
MWKS complies with FTC regulations that state: “When there exists a connection between the endorser and the seller of the advertiser
product which might materially affect the weight of credibility of the endorsement (i the connection i not reasonably expected b
d hi h i h i ll ff h i h f dibili f h d (i.e, h i is bl d by
the audience) such connection must be fully disclosed.”
Honesty of Opinion ‐
MWKS complies with FTC regulations regarding testimonials and endorsements, specifically: “Endorsements must always reflect the
honest opinions, findings, beliefs, or experience of the endorser. Furthermore, they may not contain any representations which would
be deceptive, or could not b substantiated, if made di tl b th advertiser.”
b d ti ld t be b t ti t d d directly by the d ti ”
Honesty of Identity ‐
MWKS complies with FTC regulations regarding identity in endorsements that state: “Advertisements presenting endorsements by what
are represented, directly of implication, to be “actual consumers” should utilize actual consumers, in both the audio and video or
clearly and conspicuously disclose that the persons in such advertisements are not actual consumers of the advertised product.”
3 Respect for Rules of the Venue:
MWKS respects the rights of any online or offline communications venue (such as a website, blog, social network, forum, chat‐
room, etc.) to create and enforce its rules as it sees fit. At MWKS we never create campaigns or encourage behavior that would
, )
violate or disrespect those rules.
p g g
Marketingworks
CODE OF ETHICS
CODE OF ETHICS
Manage Relationships with Minors Responsibility:
4 MWKS believes that working with minors in online marketing programs carries important ethical
MWKS b li h ki ih i i
obligations, responsibilities and sensitivity.
li k i i i hi l
MWKS complies with all applicable laws dealing with minors and marketing, including COPPA, and
regulations regarding age restrictions for particular products and services.
regulations regarding age‐restrictions for particular products and services.
At MWKS we insure that all our campaigns comply with existing media‐specific rules regarding minors,
(such as day‐part restrictions) and full disclosure.
5 Honest Downstream Communications:
Honest Downstream Communications:
At MWKS we recognize that we cannot control what real people say or how a message will be presented
after multiple generations of conversations. Nevertheless, MWKS promotes Honesty ROI in any and all of
our downstream communications.
Protection of Privacy & Permission:
6 MWKS respects the privacy of consumers at all times. Every word‐of‐mouth online marketing program is
g g p y, p , p p
structured using the highest privacy, opt‐in, and permission‐based standards. MWKS complies with all
relevant regulations. Any personal information gathered from consumers through their participation is
used only in the confines of that particular program, unless the consumer voluntarily gives MWKS
permission to use it for other purposes.