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Maximizing Ripl's Value for Small Businesses
- 2. By Ben Bronson Mr. Boatrocker or: How I Learned to Stop Worrying and Love the Waves
- 3. Exploring Pain Points and Potential Solutions Yo VIP Let’s kick it!
- 4. Pain Point 1 Acquiring Customers Many small businesses don’t understand the value of marketing, which results in a lack of marketing budget and/or activity.
- 7. Greater Acquisition Communicate the Value in Paid Media • Features: • 200+ Premium design templates • Add your logo to any post • Schedule posts to send later • Benefits: • Make Eye-Catching Videos for Social Media • Create animated videos and share them on Facebook, Instagram, and Twitter with one tap • A marketing team in your pocket • Needs: • Get more followers • Impress your customers/look professional • Make more sales
- 8. Pain Point 2 Activating Customers Many small businesses that understand that marketing is valuable still see it as difficult, if not intimidating, to create, communicate, deliver, and exchange value.
- 9. Enough Value
- 10. Greater Activation Show the Value in the Ripl App • Small businesses understand sales • The exchange is simple • The ROI is easy to measure • Make marketing simple for small businesses • Connect Ripl to POS software • Display sales relative to engagement over time in Ripl
- 11. Pain Point 3 Keeping Customers Just because it’s downloaded doesn’t mean customers are using the app
- 12. Increase Usage
- 13. Greater Usage • Use social proof with case studies of other’s success in their industry for targeted ads • Allow users to select their industry and get industry specific templates • Curate content for design ideas • Enable individuals to create templates using a Ripl API • Create contests for different goals like usage or design for advertising credits • Make it easier for customers to see which posts have been most effective • Make Ripl THE app for content creation (collages, memes, slideshows, gifs, videos with added text and pictures) and value measurement
- 14. Pain Point 3 Getting paying customers
- 15. Lowering the barrier to entry
- 16. Greater Up-Sell Pay to create Pay to post • Let customers design content with premium features up to posting • Give customers the option before posting to pay a one time fee for just that post or to subscribe. • Square uses this model for their marketing
- 17. Pain Point 4 Facebook earned media is a thing of the past; it’s now pay to play. Therefore, less small businesses will create content because of pain point 1.
- 18. 500k downloads
- 19. Greater Downloads • Obtaining far more downloads means going from a pure B2B model to a B2B and B2C model. • Ripl needs to capture the average social media user.
- 20. Exit Strategy • Aim for Facebook acquisition • Facebook has made 67 acquisitions • Have a large user base • Whatsapp sold for 19 billion without any revenue • aim for 1 million downloads • Have intellectual property • patents are a plus • Focus on Facebook and Instagram synergies
- 21. The End We out Word to your mother
Editor's Notes
- Small businesses that see no value in marketing are not being acquired by Ripl and small businesses that see little value are perhaps being acquired but probably not activated.
- https://thunderbird.asu.edu/knowledge-network/communicate-value
- https://thunderbird.asu.edu/knowledge-network/communicate-value
- Lower the barrier to entry
- Doubling the downloads
- Doubling downloads