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A confusing title for a confounding topic. There’s been a contentious issue in the world of advertising for as long as there has been advertising: what’s the value of someone seeing an ad?
Some advertisers outright refuse to acknowledge view-throughs, while others warmly embrace them.
During this presentation we’ll look at the validity of the view-through, understanding a little of the mechanics behind them and how we might go about assigning, and perhaps even forecasting, real value to the view-through effect of digital advertising.
Nate Wood, Head of International Search for Fresh Egg was one of the speakers at the Biddable World event in January 2014.