The document discusses the concept of Web 2.0 and its implications for enterprises. It outlines some benefits of adopting participative and collaborative technologies like reducing ineffective email use, connecting distributed teams, improving communication, attracting and retaining talent, and facilitating innovation. It also provides examples of how to measure the impact of these technologies and recommends starting with people and objectives and then expanding use over time.

1. All the way from “Royal Ascot”… Rob Gray UK Country Manager

2. Agenda Introduction The world of Web 2.0 What does this mean for the Enterprise? Measuring Benefits Making it happen

3. 1 2 3 4 5

4. 5 4

10. blueKiwi Software - who are we? Founded in 2006 Blue chip references Unmatched Enterprise 2.0 expertise Strong partners – Microsoft, Alcatel-Lucent, Sinequa, ATOS, Logica, Unilog Financed by SOFINNOVA (San Francisco & Paris) Experienced Management “ The leading European provider of Enterprise Social Software”

11. Some of our Customers

12. QUICK POLL…

13. Web 2.0 ?

15. The Participative Web

22. What does this mean for us?

23. People have different behaviours

24. The participative enterprise

25. It’s not about technology

26. PEOPLE + CULTURE

27. Why do it?

28. Innovation Share New ideas Creating a culture of innovation Eliminate ineffective use of email Q&A ‘ Reply All’ conversations Connect Distributed and Virtual Teams Expertise location Connecting people in different places Improves communication in large project teams Staff: attraction and retention Attracting new talent Retaining talent Using retired talent

29. How to do it…

30. Start with people…. and have an objective

32. Distributed Teams = Communities GM CEO HR Finance IT Corporate Marketing and Sales GM Sales Marketing IT R&D GM GM Sales Marketing IT R&D Sales Marketing Sales Marketing Sales Marketing GM

33. People networks & Communities Finance Exec community GM CEO GM GM GM Sales Marketing HR IT IT R&D Corporate Marketing and Sales Sales Marketing IT R&D Sales Marketing Sales Sales Marketing Marketing GM

34. People Networks and communities Sales Marketing HR Finance IT IT R&D Corporate Marketing and Sales Sales Marketing IT R&D Sales Marketing Sales Sales Marketing Marketing community GM CEO GM GM GM GM

35. Internal and External Sales Marketing HR IT IT R&D Corporate Marketing and Sales Sales Marketing IT R&D Sales Marketing Sales Sales Marketing R&D community Customer community Alumni GM CEO GM GM GM GM

36. It’s not about technology

37. It’s about… Sharing ideas Identifying Expertise Becoming more agile Being more competitive Getting the most out of people Building virtual teams

38. And as people work together…

39. Extract the valuable knowledge

40. What are the “noisiest” conversations in the whole organisation? Who contributes the most in the UK community? What is the “most viewed” topic at the moment? Who works with who? Who is an expert in biofuels? Who adds value to their teams? Whose contributions is the CEO reading? Show me everything that John has contributed

41. What about information management?

42. Creating information… (everyone can author)

43. Control: using channels (taxonomy) widgetX profiles supply competition China IT innovation climate change election biofuels uranium Shareholder value press Empowerment: using tags (folksonomy) Sales Prospects Renewals Proposals R&D Products xyz abc Ideas

44. Consuming information… (avoiding overload)

45. widgetX profiles supply competition China IT innovation climate change election biofuels uranium Shareholder value press Subscribe via RSS or email All conversations about “uranium” published to the “R&D ideas” channel in the “ Sales Prospects Renewals Proposals R&D Products xyz abc Ideas

46. bubble-up interesting things

47. At blueKiwi we call this ‘decibels’

48. Manual ranking/ratings don’t work in the Enterprise…

49. This needs to be implicit…

50. Content is interesting if… people read, comment or bookmark it. Content is more interesting if… an *expert* reads, comments and bookmarks it..

54. Return on Investment

55. Not always a financial return… How will it improve the org? How will you measure that?

56. Examples…

58. Benefits Metrics ♯ good practices identified ♯ best practices published ♯ industries benefiting from practice Time to 1 st order Sales cycle time Sales staff ramp up time Sales team turnover

61. Benefits Reduction in physical meetings (cost and time) Rapid response to competitive threats Faster answers to questions

62. Your Measurables – you decide! examples… Ineffective use of email Reduction in personal email volume Turnaround time Distributed and Virtual Teams Faster time to market Faster process time Staff: attraction and retention Staff Turnover rate Employee satusfaction Alumni engagement Innovation Number of patents Funding allocation for New ideas Culture of innovation

63. Making it Happen

64. Start Small Have an objective Start with people Drive participation Measure usage Understand usage Review Extend/Expand Learn from success AND failure

65. Example of participation analysis

66. How can blueKiwi help you?

67. Enterprise 2.0 Diagnostic £25K - 6 months Analysis of culture, usage profile, potential adoption, benefits and costs Recommendations and implementation plan email me – [email_address]

68. Thank You! [email_address] www.twitter.com/robgray Tel: 0845 6800 994