14. 2012
BIG Every day, we create 2.5 quintillion
bytes of data — so much that 90% of
the data in the world today has
DATA been created in the last two years
alone.
Monday, September 10, 12
28. WELCOME TO THE GENERATION OF
the social consumer
PEOPLE HAVE MORE ACCESS, MORE INFORMATION AND
MORE INSIGHTS THAN EVER BEFORE THROUGH DIGITAL...
DRIVING BEHAVIOR AND purchasing decisions.
CONFIDENTIAL - COPYRIGHT 2011, ALL RIGHTS RESERVED
Monday, September 10, 12
29. 90% if all purchases are subject to social
influence
Predicted Revenue for Social Commerce in 2015
is $30B
90% of consumers trust recommendations from
people they know
67% or people spent more after receiving a
recommendation through social
CONFIDENTIAL - COPYRIGHT 2011, ALL RIGHTS RESERVED
Monday, September 10, 12
31. MOVING FROM pushing content OUT...
to participating in two-way dialogue
Brands must converge to meet people in the
settings they want to have conversations in -
authentic, simplified settings that solve
problems through a conversation, not a one
way message out.
CONFIDENTIAL - COPYRIGHT 2012, ALL RIGHTS RESERVED
Monday, September 10, 12
32. MOVING FROM pushing content OUT...
to participating in two-way dialogue
• The immediacy of social gives brands consumer insights that drive business impact.
• It’s a conversation, not a campaign.
• Social media must scale across the organization.
• Social gives consumers direct input to brands, creating wins for brands and consumers
alike.
CONFIDENTIAL - COPYRIGHT 2012, ALL RIGHTS RESERVED
Monday, September 10, 12
35. BRANDS = publishers
CONFIDENTIAL - COPYRIGHT 2012, ALL RIGHTS RESERVED
Monday, September 10, 12
36. 2012
MOTIVATION, PROGRESSION, ACHIEVEMENT:
GAMES &
GAMIFICATION
Monday, September 10, 12
37. GAMIFICATION IS
THE USE OF GAME
MECHANICS TO
engage USERS
• CHALLENGE - PERSONAL/INTER-PERSONAL
• PROGRESSION - LEVELS
• ACHIEVEMENT - BADGES, STATUS
Monday, September 10, 12
38. A WAY TO CHANGE BASIC OR
MUNDANE TASKS INTO
ENGROSSING ONES
• REQUIRES A METRIC
• REQUIRES A REWARD
• REINFORCED THROUGH SOCIAL PROOF
Monday, September 10, 12
39. STARBUCKS APP
• SOCIAL PROOF (LEVELS)
• VIRTUAL CURRENCY
Monday, September 10, 12
40. VIRTUAL CURRENCIES CAUSE
CUSTOMERS TO LOSE TRACK OF
value
AIRLINE MILES
MILES TRAVELED DOES NOT EQUATE DIRECTLY TO MILES EARNED
MICROSOFT POINTS
80 POINTS FOR $1.00
HOW MUCH DOES A 1200 POINT GAME COST?
USEFUL FOR THE COMPANY, BUT POTENTIALLY FRUSTRATING FOR NEW USERS
Monday, September 10, 12
41. IT COSTS THE COMPANY LITTLE TO NOTHING,
BUT HAS REAL SIGNIFICANCE FOR USERS
STATUS
XBOX ACHIEVEMENTS - GAMERSCORE
AMEX LEVELS - BLACK > PLATINUM > GOLD > GREEN
ACCESS/EXCLUSIVITY
15 MINUTE HEAD START AT A DAILY-DEAL SITE
POWER
EBAY RATING
FORUM MODERATOR PRIVILEGES
Monday, September 10, 12
42. •
ANALYTIC DETAIL
ENGAGEMENT, RETENTION AND ACHIEVEMENT LEVELS CAN BE TRACKED
• COMMUNITY POPULATION CAN BE MEASURED
Monday, September 10, 12
44. GAMES ARE NOT
JUST FOR KIDS
Monday, September 10, 12
45. WHO PLAYS COMPUTER
AND VIDEO GAMES?
72% of American households play computer or video games
18% under 18 years
The average game player age is: 37 53% 18-49 years
29% 50+ years
Monday, September 10, 12
58. PRODUCT
INNOVATION MOBILE HEALTH APPS
Digital Is Converging With Real
World Products
CONSUMER HEALTH PRODUCTS
TABLET HEALTH APPS
Monday, September 10, 12
59. DIGITAL HEALTH PRODUCT
revolution
• HOSPITAL SOLUTIONS
• LOYALTY & RETENTION PROGRAMS
• CHANGE PEOPLES’ BEHAVIORS AND
• DOCTORS OFFICES BUILD HEALTHY HABITS
• IN-HOME HEALTH APPS • TOOLS FOR CLIENT EDUCATION
• ALWAYS-ON BODY ACCESSORIES • MAKE THE COMPLEX FUN AND
ENTERTAINING
health
Monday, September 10, 12
60. DON’T SELL ME, empower ME.
• BRAND POINT SYSTEMS
• EARNED DISCOUNTS
• HEALTH STATUS BADGES
health
Monday, September 10, 12
61. LISTEN TO ME.
UNDERSTAND ME.
know me.
• LOWER HEALTHCARE/INSURANCE
COSTS
• QUIT SMOKING
• WEIGHT CONTROL
• HEALTHY DIET
• ROUTINE EXERCISE PROGRAM CHECK-
INS & CHALLENGES
• STRESS REDUCTION GAMES
health
digitaria health
Monday, September 10, 12
63. MOBILE IS THE NEW desktop
In 2011, global shipments of smartphones surpassed those of PCs; by
2016, smart devices (phones and tablets combined) will be out-shipping
PCs by more than 2 to 1.
Mobile popularity is not just a shift in device usage, but a shift in
computing expectations, which has been that computers are storage
devices. New, smaller, and smarter devices have changed that - moving
storage into the cloud.
This trend has given way to new hybridizations such as the part phone/
part tablet smart device called the “Phablet,” a commercial success in
the Asia-Pacific, where consumers have demonstrated a willingness to
accept the trade-offs of a device that is some measure of both a phone
and tablet.
International Data Corporation, 2012
CONFIDENTIAL - COPYRIGHT 2012, ALL RIGHTS RESERVED
Monday, September 10, 12
64. NEW CHANNELS &
PRESENTATION LAYERS
PARADIGMS THAT HAVE never EXISTED
Monday, September 10, 12
69. MICROSOFT SURFACE
• DESIGNED AS THE OPTIMAL WINDOWS 8 PLATFORM
• WHAT COMES AFTER TABLETS
• SCREEN INPUT WITH TOUCH AND PEN
• KEY INPUT INTEGRATED INTO COVER
Monday, September 10, 12
70. OUYA
• OPEN-FRAMEWORK CONSOLE
• $99
• CROWD-FUNDED
• RAISED 7+ MILLION IN 30 DAYS
Monday, September 10, 12
71. •
XBOX720
CODE NAMES DURANGO
• $TBD Text
• HEAVY CLOUD, VOICE, GESTURAL
• POSIED TO DOMINATE
Monday, September 10, 12
CONCEPT
74. OCULUS RIFT VR HEADSET
• THE FIRST TRULY WORKABLE VR HEADSET
• JOHN CARMACK (ID SOFTWARE) DEVELOPED
• ULTRA LOW-LATENCY
• FULL FIELD-OF-VIEW
• CROWD-FUNDED
• $300
Monday, September 10, 12
75. OUT OF HOME EXPERIENCES MEET CUSTOMERS
AT touch-points THEY FREQUENT
• Retail store fronts go from
traditional displays to interactive
experiences.
•Opportunity to immerse
consumers in brand story.
CONFIDENTIAL - COPYRIGHT 2012, ALL RIGHTS RESERVED
Monday, September 10, 12
76. iTV
• SAMSUNG SHARED VIEWING
• WILL APPLE ENTER THE FRAY?
• WILL MICROSOFT SMART GLASS CATCH ON?
• ALWAYS ON DEVICE - SUPPLANTS CONSOLES
Monday, September 10, 12
77. PRESENTED BY
Warren Raisch
EVP, Digitaria
wraisch@digitaria.com
@warrenraisch
Mobile: 760-468-5018
THANK YOU!
Monday, September 10, 12
