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Rinaldi Major Project Presentation November 11, 2013
- 1. Best Practices for Using Social Media for Engaging Citizens in Municipalities Presenter: Andrew Rinaldi
- 2. Agenda • • • • • • • • Welcome & Overview Purpose and Objectives Methodology Project Timeline Project Budget Municipality Engagement Model Benchmarking Process Findings & Recommendations
- 3. Purpose and Objectives To learn what other municipalities are doing in relation to social media and engaging their community citizens. The objectives of this study were: 1.To understand why a municipality should utilize social media. 2.To learn how municipalities integrated and utilized social media in an existing structure. 3.To understand the cost to approve, plan, design, and deliver social media to citizens. 4.To understand the challenges and lessons learned for utilizing social media. 5.Learn of future issues a municipality will have to deal with for social media.
- 4. Methodology • • • • • Phone interviews of 3 best-in-class cities Asked the same questions to eliminate bias Interview Subjects had questions in front of them during interviews. 8 Qualitative 5 Quantitative o o 4 multiple choice 1 open ended
- 5. Due Date Complete project plan May 2011 Create a list of needed project resources May 2011 Create a project schedule May 2011 Develop research questions to be asked May 2011 Submit research question to committee for feedback Timeline Task May 2011 Develop criteria questions for preliminary selections three best practice municipalities May 2011 Review HSRB application June 2011 Receive feedback form committee June 2011 Modify research questions based off of feedback June 2011 Submit HSRB application for approval June 2011 Collect site selection data August 2011 Select three best practice cities August 2011 Conduct interviews with cities November 2011 Review interview data December 2011 Develop a best findings report February 2012 Submit final research paper to technical editor for review March 2012 Generate a recommendations report to present to the City of Toledo (to be included in final document) April 2012 Defend May 2012 Submitting updated study and online presentation links November 2013
- 6. Budget Expense Quantity x Cost Total Technical Editor Copies of Research Document Web Hosting for Final Documents Conference Calls 1x$150.00 4x$5.00 1x$75.00 5x$0.00 $150.00 $20.00 $75.00 $0.00 Total $245.00
- 8. Benchmarking Process 1. 2. 3. 4. 5. 6. 7. Project Conception Planning Preliminary Data Collection Best-in-class Selection Best-in-class Data Collection Assessment Implementation Planning ** Modified 7 step process from original 9 step. Steps 8 and 9 were out of the scope of this research study.
- 9. Findings & Recommendations 3 Cities Selected • Portland, Oregon • Pittsburgh, Pennsylvania • Manor, Texas
- 10. Findings & Recommendations Working & Not Working Working • Transparent administration • Engagement level available • Social media as a communication tool • Go where the masses are • Free platforms Not Working • Media coverage • Political agendas • Account creation • Data retention • Bureaucratic approval process • ROI Benefit • Lack of funding
- 11. Thank You!
Editor's Notes
- Quantitative looked at: the start-up costs for approval, designing, and launching social media the budget to date for social media what measures are used to assess the effectiveness of social media
- understanding the elements that are key to the process. involved drafting and approving the benchmarking plan. best-in-class selection criteria was developed, the collection techniques were identified and how the data would be entered was determined best-in-class municipalities were chosen. The preliminary list of municipalities were compared to the best-in-class criteria and tallied based on the criteria. The top three tallied municipalities were selected as the best-in-class municipalities data from each best-in-class municipality was collected, interview times determined. best-in-class data was reviewed and prepared to make comparisons to existing tools that could be improved developing action plans to ensure the suggested recommendations were carried out
- Portland - Developed a social media best practice guide. Largest engagement with social media. 50,000+ Twitter,70,000+ Facebook Pittsburgh – Social media on a wide and large scale. Almost every department or division has at least a Facebook. Implemented social media in 9 months from key stakeholders to luanch. Manor – When research in BP cities Manor kept coming up in articles for innovative use of technology. Created a custom platform for citizens to vote and suggest ideas and won 3 awards. 2008 CDG Best of, Most Innovative Use of Technology, Best of Texas 2010 CDG Visionary Award, Best of Texas 2012 Altimeter Open Leadership Award for Excellence
- Media coverage – decrease in print media (Pittsburgh) Political agendas – stories told in a different light Account creation – 1 – 2 people have access. Data Retention – What to keep vs not Bureaucratic approval process – not fast enough for social media ROI Benefit – tough to determine as not set measures have been determined to look for. Lack of funding – Quantitative results. 2 or 3 stated $0-$1000 for approving, designing, launching, & maintaining. ----- Meeting Notes (3/25/12 20:45) ----- Transparent admin - Portland mayor Pittsburgh Twitter feed - real-time feed of anything that mentioned the mayor. Engagement level - reach those who you would not normally reach SM as comm. - news that is not press worthy (e.g. leaf pickup) Go where the masses are Free pltforms - Twitter, Facebook & Youtube are all free so use them.