This document is a self-assessment template for municipalities to evaluate their citizen engagement strategies. It includes questions regarding current practices, staff capacity, community desires, and tools used for engagement. Completing this assessment aims to help municipalities identify strengths and areas for improvement in their approach to engaging with citizens.

2. Directions: This TEMPLATE will help you self-assess your Municipality’s current Citizen Engagement strategy, whether formal or
informal. Once you have completed this step, you will gain a clearer sense of where you stand and may be able to identify some
specific problem areas that are holding back your vision of success.
Municipality Team: _________________________________________________ Date: _________________________
Do you currently have a Citizen Engagement strategy in
place?
What is your current approach to Citizen Engagement?
How many staff members /departments do you have
dedicated to public communication?
Are you using any products and/or services to engage
with your community? Please list them.
List any social media accounts you have.
At which level of engagement is your municipality
currently executing? Circle one of the options on the
right and briefly describe how you are achieving the
particular level.
Communication
Transaction
Co-Creation
Why did you choose the level in the previous question?
Explain your reasoning in the space provided.
Do you have executive support around Citizen
Engagement?
Do you feel that you have sufficient staff capacity to
engage with your community effectively? (In terms of
head count & skill set)
Is there a constituent desire in your community to
improve/install channels of communication?
What communication vehicles are being used by your
community to engage with local government,
with/without your involvement?
From your responses to the previous question, which of
the communication tools are seeing the most traction?
If applicable, how does the public respond to your social
media posts?
What is an issue in your community you would like to
resolve/engage in the next 6 months?
What would an ideal Citizen Engagement Strategy allow
you to do?
What products and/or services are you interested in
adopting?
What are some factors holding you back from successful
engagement?
Who are your target participants?
What is your desired/given timeframe?
- External Assessment -
- Vision of Success -
- Internal Assessment -