The document discusses using social media for public involvement in planning processes. It outlines how social media use has risen dramatically in recent years. It then discusses how planners can create a new framework for public participation that starts with listening via social media monitoring tools, then asking questions through online forums and private social networks. The document provides an example from New Zealand where an online forum informed the final policy. It suggests a new model for public participation that incorporates reviewing existing discussions, soliciting expert input, monitoring feedback, and follow up.

2. Social Media for Public Involvement February 19, 2010 Jamie Beckland Emerging Media Manager White Horse www.whitehorse.com

7. Create Framework Hold Town Hall Meeting Finalize Planning Document Old Model

8. Start with Listening

10. Social Media Monitoring Solutions

11. You can gain input from a greater diversity of voices, easier than ever before. Reach community members with a marginal interest in the subject. With Monitoring, Insights Are Easy Competitive Insight -- Marketing 5 Testimonial – Marketing/PR 3 Brand Defense – Marketing/PR 1 Employee Issue -- HR 2

12. A Dynamic Space

17. Create Framework Hold Town Hall Meeting Finalize Planning Document Review Existing Blogs Solicit Expert Input Create Forum for Enhanced Conversation Monitor and Evaluate Feedback Continue Social Media Monitoring Follow Up with Individuals/ Ask for Comment Clarification Determine Town Hall Meeting Locations/Topics New Model